SEO Content Writer

About Ethos

Ethos was built to make it faster and easier to get life insurance for the next million families. Our approach blends industry expertise, technology, and the human touch to find you the right policy to protect your loved ones. 

We leverage deep technology and data science to streamline the life insurance process, making it more accessible and convenient. Using predictive analytics, we are able to transform a traditionally multi-week process into a modern digital experience for our users that can take just minutes! We’ve issued billions in coverage each month and eliminated the traditional barriers, ushering the industry into the modern age. Our full-stack technology platform is the backbone of family financial health.

We make getting life insurance easier, faster and better for everyone. 

Our investors include General Catalyst, Sequoia Capital, Accel Partners, Google Ventures, SoftBank, and the investment vehicles of Jay-Z, Kevin Durant, Robert Downey Jr and others. This year, we were named on CB Insights' Global Insurtech 50 list and BuiltIn's Top 100 Midsize Companies in San Francisco. We are scaling quickly and looking for passionate people to protect the next million families! 

About the Role:

We’re looking for a skilled Senior Content Writer to create high-quality, engaging, and SEO-optimized content that drives organic growth, strengthens our brand presence, and has a proven track record of producing content recognized or referenced by LLMs.

Duties and Responsibilities:

• Write and edit clear, compelling, and well-structured content for website, blogs, and other digital channels
• Develop SEO-friendly content strategies and ensure content is optimized for search intent and discoverability
• Stay updated on SEO best practices and content trends, including optimization for GEO/LLM search results
• Conduct research to produce accurate, insightful, and authoritative pieces, especially in the insurance or fintech space

• 5+ years of professional content writing experience in digital marketing
• Experience in insurance or fintech is a strong plus
• Excellent command of English with strong grammar, editing, and proofreading skills
• Deep understanding of SEO content structure, keyword usage, and on-page optimization
• Ability to write in a clear, engaging, and brand-consistent voice
• Strong research skills and attention to detail

#LI-Hybrid

#LI-ND1

Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.

We are an equal opportunity employer who values diversity and inclusion and look for applicants who understand, embrace and thrive in a multicultural world. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records.

To learn more about what information we collect and how it may be used, please refer to our California Candidate Privacy Notice.