Senior Marketing Designer

About Ethos

Ethos was built to make it faster and easier to get life insurance for the next million families. Our approach blends industry expertise, technology, and the human touch to find you the right policy to protect your loved ones. 

We leverage deep technology and data science to streamline the life insurance process, making it more accessible and convenient. Using predictive analytics, we are able to transform a traditionally multi-week process into a modern digital experience for our users that can take just minutes! We’ve issued billions in coverage each month and eliminated the traditional barriers, ushering the industry into the modern age. Our full-stack technology platform is the backbone of family financial health.

We make getting life insurance easier, faster and better for everyone. 

Our investors include General Catalyst, Sequoia Capital, Accel Partners, Google Ventures, SoftBank, and the investment vehicles of Jay-Z, Kevin Durant, Robert Downey Jr and others. This year, we were named on CB Insights' Global Insurtech 50 list and BuiltIn's Top 100 Midsize Companies in San Francisco. We are scaling quickly and looking for passionate people to protect the next million families! 

About the role:
We’re looking for a highly adaptable, conversion-focused Senior Marketing Designer to join our Brand & Creative team. In this role, you’ll bring our brand to life across key marketing channels—including email, paid/organic social, affiliate, decks, landing pages, and animation. You won’t just design assets; you’ll immerse yourself in channel strategy, audience, and goals to create thoughtful, high-performing creative that moves the needle.

You’ll work closely with marketers, writers, and channel stakeholders to deeply understand what’s needed—then deliver smart, polished solutions that are both on-brand and built to perform. From static layouts to animated content, your work will help us show up consistently and compellingly at every stage of the funnel.

This is a role for a designer who thrives in environments where things move quickly and priorities shift often. You’re someone who can jump in, adapt on the fly, and take full ownership—from concept to execution—while never losing sight of craft, clarity, or consistency.

Duties and Responsibilities:

• Design a high volume of performance-driven marketing content, from concept to execution—including email campaigns, social media ads, landing pages, affiliate creative, decks, digital ads, company material, and animations.
  
  
• Own the visual development of email and lifecycle marketing, designing engaging templates, layouts, graphics, and dynamic content that drive retention, engagement, and conversion.
  
  
• Apply and evolve the Ethos brand across key marketing channels, ensuring every touchpoint—email, lifecycle, social, advertising, landing pages, and events—feels consistent, elevated, and strategically tailored to its audience and platform.
  
  
• Bring animation and motion design into the marketing toolkit, helping add energy, clarity, and polish across digital surfaces.
  
  
• Adapt seamlessly between Consumer-facing and Partner (agent) creative, understanding the nuances of each audience and collaborating with different internal teams to deliver effective, on-brand work that supports distinct goals and messaging strategies.
  
  
• Support creative for new product launches and evolving product lines, designing assets that clearly communicate value, drive engagement, and align with go-to-market strategy across various product types and customer segments.
  
• Partner closely with marketing, growth, and product design teams to craft compelling visual stories through thoughtful use of iconography, typography, photography, animation, and infographics.
  
• Take initiative in shaping strategic design direction, proactively pitching and executing ideas that align with business objectives and enhance the user experience.
  
• Lead high-impact projects from brief through execution in a fast-paced, dynamic environment—balancing speed, quality, and adaptability.
  
  

Qualifications and Skills: 

• 5–8+ years of experience in marketing design, with a portfolio that demonstrates strong conceptual thinking, visual craft, and performance-driven work
  
  
• Expertise in Figma and Adobe Creative Suite; proficiency with motion design or animation
  
  
• Deep understanding of marketing funnels, audience segmentation, and channel best practices
  
  
• Strong communication skills—both written and verbal—with an ability to clearly explain design decisions
  
  
• Proven experience designing conversion-oriented marketing materials that balance craft and performance

• Demonstrated ability to lead design projects end-to-end—from insights and ideation to execution and iteration
  
  
• Skilled in storytelling, visual hierarchy, and audience-first thinking—able to clearly communicate complex ideas with clarity and impact
  
  
• Comfortable working across multiple product types and audiences (e.g., Consumer and Partner/Agent), and quickly shifting between different brand voices and goals
  
  
• Experience collaborating cross-functionally with marketing, growth, and product teams, building strong relationships and aligning creative to broader business strategies
  
  
• Thrives in a fast-paced, feedback-rich environment with shifting priorities and evolving goals
  
  
• Highly organized and self-directed; able to manage multiple projects simultaneously, meet deadlines, and adapt quickly
  
  
• Attentive to design details
  
  
• Receptive to feedback and collaborative in an iterative design process
• Experience in DTC, fintech, or financial services industries preferred

#LI-Hybrid

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Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.

We are an equal opportunity employer who values diversity and inclusion and look for applicants who understand, embrace and thrive in a multicultural world. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records.

To learn more about what information we collect and how it may be used, please refer to our California Candidate Privacy Notice.