Senior Marketing Designer

About Ethos

Ethos was built to make it faster and easier to get life insurance for the next million families. Our approach blends industry expertise, technology, and the human touch to find you the right policy to protect your loved ones. 

We leverage deep technology and data science to streamline the life insurance process, making it more accessible and convenient. Using predictive analytics, we are able to transform a traditionally multi-week process into a modern digital experience for our users that can take just minutes! We’ve issued billions in coverage each month and eliminated the traditional barriers, ushering the industry into the modern age. Our full-stack technology platform is the backbone of family financial health.

We make getting life insurance easier, faster and better for everyone. 

Our investors include General Catalyst, Sequoia Capital, Accel Partners, Google Ventures, SoftBank, and the investment vehicles of Jay-Z, Kevin Durant, Robert Downey Jr and others. This year, we were named on CB Insights' Global Insurtech 50 list and BuiltIn's Top 100 Midsize Companies in San Francisco. We are scaling quickly and looking for passionate people to protect the next million families! 

About the role:

We’re looking for a highly adaptable, conversion-focused Senior Marketing Designer to join our Brand & Creative team, with a primary focus on lifecycle and email marketing. In this role, you’ll own the email channel end-to-end—from concept and strategy to design, execution, and optimization—creating campaigns that engage, delight, and convert.

You’ll collaborate closely with marketers, writers, and channel stakeholders to understand audience needs, campaign goals, and business priorities. Your work will translate insights into thoughtful, high-performing emails that are on-brand, visually compelling, and creatively innovative.

This role is ideal for a designer who thrives in fast-moving environments and can take full ownership of a channel. You’ll bring fresh ideas, adapt quickly to shifting priorities, and ensure every asset—whether static or interactive—is polished, performance-driven, and aligned with our broader marketing strategy.

Duties and Responsibilities:

• Own the visual development of email and lifecycle marketing, designing engaging templates, layouts, graphics, and animated content that elevate the experience and drive conversion.
• Apply and evolve the Ethos brand across key marketing channels, ensuring every touchpoint feels consistent, elevated, and strategically tailored to its audience and platform.
• Support creative for new product launches and evolving product lines, designing assets that clearly communicate value, drive engagement, and align with go-to-market strategy across various product types and customer segments.
• Partner closely with marketing, growth, and product design teams to craft compelling visual stories through thoughtful use of iconography, typography, photography, animation, and infographics.
• Take initiative in shaping strategic design direction, proactively pitching and executing ideas that align with business objectives and enhance the user experience.
• Lead high-impact projects from brief through execution in a fast-paced, dynamic environment—balancing speed, quality, and adaptability.
• Support design across other channels as needed, such as social media ads, landing pages, affiliate creative, decks, digital ads, company materials, and animations

Qualifications and Skills: 

• 5–8+ years of experience in marketing design, with a portfolio that demonstrates strong conceptual thinking, visual craft, and performance-driven work in the email channel
• Expertise in Figma and Adobe Creative Suite; proficiency with motion design or animation
• Deep understanding of marketing funnels, audience segmentation, and channel best practices
• Strong communication skills—both written and verbal—with an ability to clearly explain design decisions
• Proven experience designing conversion-oriented marketing materials that balance craft and performance
• Demonstrated ability to lead design projects end-to-end—from insights and ideation to execution and iteration
• Skilled in storytelling, visual hierarchy, and audience-first thinking—able to clearly communicate complex ideas with clarity and impact

• Comfortable working across multiple product types and audiences, and quickly shifting between different goals
• Experience collaborating cross-functionally with marketing, growth, and product teams, building strong relationships and aligning creative to broader business strategies
• Thrives in a fast-paced, feedback-rich environment with shifting priorities and evolving goals
• Highly organized and self-directed; able to manage multiple projects simultaneously, meet deadlines, and adapt quickly
• Attentive to design details
• Receptive to feedback and collaborative in an iterative design process
  
• Experience in DTC, fintech, or financial services industries preferred

Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.

We are an equal opportunity employer who values diversity and inclusion and look for applicants who understand, embrace and thrive in a multicultural world. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records.

To learn more about what information we collect and how it may be used, please refer to our California Candidate Privacy Notice.