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Principal, Acquisition Marketing Offline/TV

Remote US

About Ethos

Ethos was built to make it faster and easier to get life insurance for the next million families. Our approach blends industry expertise, technology, and the human touch to find you the right policy to protect your loved ones. 

We leverage deep technology and data science to streamline the life insurance process, making it more accessible and convenient. Using predictive analytics, we are able to transform a traditionally multi-week process into a modern digital experience for our users that can take just minutes! We’ve issued billions in coverage each month and eliminated the traditional barriers, ushering the industry into the modern age. Our full-stack technology platform is the backbone of family financial health.

We make getting life insurance easier, faster and better for everyone. 

Our investors include General Catalyst, Sequoia Capital, Accel Partners, Google Ventures, SoftBank, and the investment vehicles of Jay-Z, Kevin Durant, Robert Downey Jr and others. This year, we were named on CB Insights' Global Insurtech 50 list and BuiltIn's Top 100 Midsize Companies in San Francisco. We are scaling quickly and looking for passionate people to protect the next million families! 

About The Role

As the Principal, Offline Acquisition Marketing at Ethos, you will own and be accountable for all performance management, budget, and tools for Linear TV, and will support other offline marketing channels. 

Ethos is destined for big things and we are betting that you will take the initiative and contribute to our success! As Ethos is a fast-growing startup, you will work closely with colleagues across multiple teams and senior management.

Duties & Responsibilities:

  • Own the strategy, execution, and tracking of Linear TV and other channels to drive marketing performance in line with budget and goals
  • Track performance on a weekly and monthly basis and make adjustments to improve target KPIs
  • Partner with internal teams (e.g. Creative, Analytics, MarTech, Growth Product, Finance) to effectively drive all aspects of the channels you manage
  • Manage client partner relationships 
  • Run analyses on channel performance and implement findings quickly
  • Demonstrate thought leadership by conducting tests, developing, presenting test results, and making recommendations for new processes and strategic tactics 
  • Drive executive communications by presenting insights and forward-looking strategies in biweekly and quarterly meetings with senior leadership
  • Function as the expert across channels and stay up to date on industry/competitive trends and technologies, betas, and best practices

Qualifications & Skills:

  • Proven track record of success in-house at a high growth direct response B2C start-up. Fintech or Insuretech preferred
  • A deep knowledge of the landscape on Linear TV, and experience with one or more additional offline channels: OTT/ CTV, Radio, SiriusXM, Podcasts, Streaming Audio
  • Ability to work autonomously, learn quickly, prioritize effectively, and deliver results in a fast-paced environment (ideally, experienced in startup companies)
  • Executive presence and communication skills to influence senior leaders, drive cross-functional alignment, and build buy-in for high impact growth strategies
  • A minimum of 5 years of experience of direct response marketing experience with 3+ years managing performance Marketing campaigns at a high growth company where user acquisition was critical to the company’s growth
  • Advanced MS Excel and ability to work effectively with business intelligence tools (ex. Tableau) 
  • Excited by the chance to both develop a marketing strategy and hands on optimization
  • Experience with adtech and data teams to prioritize your platform and measurement needs
  • Have a rigorous approach to testing, iterating, and implementing learnings

The US national base salary range for this full-time position is $114,000 - $203,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. 

Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits. 

You can find further details of our US benefits at https://www.ethoslife.com/careers/

Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.

We are an equal opportunity employer who values diversity and inclusion and look for applicants who understand, embrace and thrive in a multicultural world. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records.

To learn more about what information we collect and how it may be used, please refer to our California Candidate Privacy Notice.

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