Head of Growth Marketing

About Eucalyptus

We’re making good health last a lifetime

More than 1 billion people globally live with obesity, a major leading indicator of many preventable chronic diseases such as diabetes and heart disease.

Eucalyptus is the company behind Juniper, one of the world’s largest weight management programs combining GLP-1 medication with a tailored nutrition and exercise programme, supported by our multidisciplinary care team of prescribers, health coaches, dietitians, nurses and pharmacists.

Our published clinical research demonstrates that our combined approach to weight management and lifestyle change increases the likelihood of our patients losing significant weight during their treatment with Juniper by four times.

Since launching, we’ve grown fast to support millions of patients. In the last 12 months:

• Globally, we grew revenue by >120% YoY, while reducing cash burned by 90% YoY, with over $100M USD raised from global investors such as BOND, NewView, Blackbird and Airtree - early backers of companies like Canva, Stripe, Uber and Airbnb.
• We grew the size of our patient base by 10x in the UK, received selective NICE endorsement for our holistic approach to obesity management, and grew our team from 50 to 200.

What’s Next?

In 2025, we are charting the path to support hundreds of thousands of patients while launching into new conditions, demographics, and geographies as we move towards our vision of creating a preventive healthcare ecosystem.

We’re building the world’s largest international digital healthcare company. This will be highly challenging and very rewarding, as well as the adventure of a lifetime, working with the best operators you will ever encounter.

If that gets you excited, let’s talk!

About the role (What you’ll be doing)

You will lead Juniper’s growth in Australia.

You’ll partner with leaders across the org to craft growth strategies that are insight-led, narrative-driven and grounded in data. You’ll implement these across all patient touch points, from ads to websites to our in-app experiences.

You’ll be at the helm of Eucalyptus’ flagship brand, and we’ll back you to take bold bets. This is a rare opportunity to scale a high-growth business that already has traction, trust, and serious momentum. Your job is to take it to the next level: to build the growth engine, lead a high-performance team, and help make Juniper the most trusted name in healthcare.

We’ll also expect you to:

• Own the end-to-end growth strategy, driving customer acquisition, retention, and revenue through performance marketing, brand channels and new channel expansion.
• Lead, grow, and mentor a high-performing, cross-functional growth team spanning paid media, CRM, analytics, and creative & organic content — fostering a culture of ownership, learning, and high performance.
• Oversee strategic investment planning, including budgeting, forecasting, and performance reporting, ensuring growth initiatives align with business goals and deliver efficient, scalable results.
• Drive marketing performance across all key channels (Meta, Google, YouTube, TV, OOH, referrals, and more), optimising the full funnel with a focus on CAC, LTV, and ROI.
• Champion a data-driven, test-and-learn mindset, running structured experiments to refine creative, targeting, media mix, and customer journey touchpoints.
• Own attribution strategy and marketing effectiveness measurement, implementing frameworks like holdout testing and incrementality to inform smart decision-making.
• Act as a strategic growth partner across the business, collaborating with Product, Data, and international teams to align growth with company strategy, customer insights, and long-term brand equity.

About you (Who you are)

• 6-10+ years of experience in customer acquisition roles for direct-to-consumer brands
• Proven ability to manage and scale large media budgets across multiple paid channels (Meta, Google, YouTube, etc.)
• Experience working closely with creative teams to produce ads that drive both attention and performance
• Strong copywriting skills, with an instinct for messaging that converts
• Track record of leading cross-functional initiatives to build and optimise high-converting marketing funnels
• Deep experience with channel attribution, using multiple data sources to accurately measure uplift and ROI
• Experience designing or leading MMM (Marketing Mix Modeling) or incrementality testing programs is strongly preferred.
• Comfortable navigating context switching between channels, brands, and campaign types in a fast-paced environment
• A deep personal interest in marketing, advertising, and experimentation — you love being behind the wheel of high-impact campaigns

Bonus points if you have:

• Hands-on experience in email marketing, with a strong interest or working knowledge of conversion rate optimisation (CRO) strategies.
• A track record of success within a fast-growing startup environment, with the ability to thrive amid rapid change, ambiguity, and scaling challenges.
• Demonstrated ability to build, manage, and grow high-performing teams, ideally in cross-functional or growth-focused roles.
• Experience working within a regulated industry (e.g. fintech, health, insurance, etc.) and understanding how to navigate compliance while driving growth

Why you should join Euc

• Our teams are incredibly passionate - Our talent bar is high and our work ethic is strong. You’ll get to stretch yourself everyday and work amongst people who care deeply about our patients. You’ll be given autonomy to tackle interesting problems and receive regular feedback from a supportive team
• We move at incredible speed - You’ll work with team mates who build in the open by sharing their work freely, this helps us learn and iterate quickly so we can deliver high quality outcomes faster than our competitors. You’ll spend a lot of time outside of your comfort zone learning and iterating frequently, we wouldn’t have it any other way
• We will invest in your career - You’ll get access to an annual professional development budget, mentors and buddies to ensure that you have the support you need to level up. You can expect regular performance and pay reviews as your career grows.
• We are all owners - You’ll be given equity to ensure that you are able to benefit in the upside of your contribution in helping Euc grow. Your ideas will be valued regardless of your role, you will have ownership over the projects you work on which will feel both terrifying but extremely fulfilling
• We play as hard as we work - From our annual Eucalympics (Olympic themed hackathon), monthly health & fitness allowances, free weekly barista coffees, funded social clubs, quarterly rooftop parties and weekly catered fireside chats, we know how to let our hair down!
• We’ll have your back when you need us the most - You’ll be able to lean on a range of leave offerings to support you when needed, this includes: personal health and professional development leave, a generous parental leave that offers 20 weeks paid leave for a primary carer, additional miscarriage leave (see more on Kin Fertility’s #WeNeedMoreLeave campaign), as well as our Employee Assistance Programme

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.