Social Media Lead

About Eucalyptus

We’re on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We’re here to build better long-term care.

Euc is the company behind Juniper, one of the world’s largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Compound, focused on longevity and preventive health, complements this ecosystem and extends our mission to make good health last a lifetime.

Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times.

Our Growth Story:

• 130% YoY revenue growth and a 90% reduction in cash burn, with $100M+ raised from investors including BOND, NewView, Blackbird and Airtree.
• Scaled to over 100,000 monthly active patients across our weight-management program.
• Grew the UK patient base from 4,000 to ~40,000 and received selective NICE endorsement to provide services to the NHS.
• Tailored our offering to over 5,000 patients in Germany and Japan

About the role (What you'll be doing)

We’re looking for a Social Media Lead to build and grow Juniper’s social presence in the UK.

You'll own the strategy and day-to-day execution of all platforms in the UK. This is a high-ownership, high-leverage role at the intersection of brand, performance and product.

• Shaping and executing our social strategy across all platforms for Juniper in the UK, including but not limited to Instagram, TikTok, YouTube, and Reddit
• Working closely with our Organic Content Producer to deliver engaging and high-impact social-first content
• Developing and maintaining our social content calendars, introducing new processes to ensure smooth coordination and consistent publishing
• Reporting clearly on performance, learnings and ROI, leveraging insights to evolve strategy
• Scheduling, publishing and managing community engagement, responding to comments in a way that reflects Juniper's tone and builds trust
• Building strong relationships with talent (creators, experts, ambassadors) to produce content that is closely aligned to Juniper’s brand, audience and mission
• Collaborating with Organic, Paid, Creative and Product teams to ensure social content travels across channels and aligns with company goals
• Staying ahead of platform trends, algorithm changes and emerging opportunities in the social landscape

About you (Who you are)

• 6-8+ years experience in social roles at high-growth consumer or healthcare brands
• Proven ability to build and scale across social platforms, while fostering communities
• Strong commercial and strategic judgement across brand, performance and compliance
• Excellent relationship builder, comfortable working with creators, clinicians and agencies
• Experienced managing junior team members and building healthy, high-output teams
• Energised by systems, playbooks, and building structure for scale
• Comfortable operating in a fast-changing, ambiguous, high-ownership environment

Why join Eucalyptus?

Euc is also behind a growing family of digital healthcare clinics (Pilot, Kin, Software) across men’s health and well-being, fertility, and skincare.

Here’s what makes joining Euc unique:

• What’s next - Our goal for the next three years is to support 1 million patients globally to live better for longer. We’re launching into new conditions, demographics, and geographies as we build a truly preventive healthcare ecosystem.
• Build something world-changing - We’re on the path to becoming the world’s largest international digital healthcare company. It will be challenging, fast-paced, and deeply rewarding.
• Make real impact - You will deliver work that directly shapes patient outcomes and scales evidence-based care across markets.
• Accelerate your growth - You will have high ownership, continuous feedback, and dedicated development support.
• Join a motivated team - You will collaborate with talented peers to solve complex clinical and operational problems at scale.

What’s ahead in the UK

• Be an owner – Your own stake in the business with our employee options program
• Invest in your growth – Annual development budget plus 3 days of professional development leave
• Work flexibly – Hybrid setup with 3 days a week in our Old Street office, designed for focus and collaboration
• Support your well-being – Private health insurance through Vitality or opt for a monthly wellness allowance to spend on what matters most to you
• Take time off – 25 days of holiday, enhanced parental leave and work from anywhere 3 weeks out of the year
• Join a connected team – A vibrant office culture with regular socials, clubs, after-school sport, and seasonal events

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.