Growth Marketing Manager

About Eucalyptus

We’re on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We’re here to build better long-term care.

Euc is the company behind Juniper, one of the world’s largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians.

Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times.

Our Growth Story:

• 130% YoY revenue growth and a 90% reduction in cash burn, with $100M+ raised from investors including BOND, NewView, Blackbird and Airtree.
• Scaled to over 100,000 monthly active patients across our weight-management program.
• Grew the UK patient base from 4,000 to ~40,000 and received selective NICE endorsement to provide services to the NHS.
• Tailored our offering to over 5,000 patients in Germany and Japan

About the role (What you’ll be doing)

We’re hiring a Growth Marketing Manager to lead paid acquisition for the launch and growth of Juniper in the Canadian market. This is a hands-on individual contributor role at launch, with the opportunity to build and lead a local growth team as the market scales.

You’ll own paid acquisition end to end, working closely with creative, product, analytics, and operations to drive efficient patient growth in a new market. This role is ideal for a growth marketer who has owned meaningful acquisition outcomes and is ready to step into broader strategy, market ownership, and people leadership over time.

• Own paid acquisition performance for the Canadian market, from strategy through execution
• Plan, launch, and optimize campaigns across Meta and Google (Search & YouTube), with exposure to TikTok and emerging channels
• Be hands-on with campaign setup, budgeting, optimization, and performance tracking
• Partner closely with creative teams to brief, test, and iterate on ad concepts, building a strong test → measure → learn loop
• Analyze performance data to identify key drivers, improve CAC and conversion rates, and scale efficiently
• Manage channel budgets responsibly, balancing growth and efficiency to support a healthy P&L
• Work cross-functionally with product, analytics, and operations to align acquisition efforts with patient experience and business goals
• Lead growth execution personally in the early days, while laying the foundations to build and scale a local growth team over time
• Stay up to date with platform changes, industry trends, and best practices to continuously improve performance

About you (Who you are)

• 4–6+ years of experience in growth or performance marketing, with clear end-to-end ownership of paid acquisition
• Strong hands-on expertise in Meta and Google Ads; experience with YouTube and TikTok is a plus
• Proven ability to scale acquisition while maintaining CAC targets
• Deep understanding of creative performance and how to iterate on messaging, formats, and concepts to drive results
• Comfortable operating as a senior IC: strategic thinking combined with hands-on execution
• Working knowledge of attribution, experimentation, and full-funnel measurement, with the ability to partner closely with analytics, product, and engineering teams
• Experience managing budgets and making data-driven trade-offs to optimize efficiency
• Thrives in fast-paced, scrappy environments typical of new market launches
• Motivated by ownership, impact, and the opportunity to grow into broader leadership over time

Why join Eucalyptus?

Euc is also behind a growing family of digital healthcare clinics (Pilot, Kin, Software) across men’s health and well-being, fertility, and skincare. **Compound, focused on longevity and preventive health, complements this ecosystem and extends our mission to make good health last a lifetime.

Here’s what makes joining Euc unique:

• What’s next - Our goal for the next three years is to support 1 million patients globally to live better for longer. We’re launching into new conditions, demographics, and geographies as we build a truly preventive healthcare ecosystem.
• Build something world-changing - We’re on the path to becoming the world’s largest international digital healthcare company. It will be challenging, fast-paced, and deeply rewarding.
• Make real impact - You will deliver work that directly shapes patient outcomes and scales evidence-based care across markets.
• Accelerate your growth - You will have high ownership, continuous feedback, and dedicated development support.
• Join a motivated team - You will collaborate with talented peers to solve complex clinical and operational problems at scale.

What’s ahead in Canada

• Shape your career – Access a professional development budget and 3 days of professional development leave.
• Support at every stage – Private medical insurance (Silver plan) and private pension (0% coverage).
• Work where well-being matters – Enjoy 20 days of annual leave, 10 days of sick leave, and flexibility designed to support sustainable work.

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.