Creative Lead - DE

About Eucalyptus

We’re on a mission to make good health last a lifetime.  More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We’re here to build better long-term care.

Euc is the company behind Juniper, one of the world’s largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians.

Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times.

Our Growth Story:

• 130% YoY revenue growth and a 90% reduction in cash burn, with $100M+ raised from investors including BOND, NewView, Blackbird and Airtree.
• Scaled to over 100,000 monthly active patients across our weight-management program.
• Grew the UK patient base from 4,000 to ~40,000 and received selective NICE endorsement to provide services to the NHS.
• Tailored our offering to over 5,000 patients in Germany and Japan

About The Role (What You'll Be Doing)

Juniper team in Germany is scaling from a freelancer-heavy creative setup to a permanent, high-performing in-house creative team. As our Creative Lead (f/m/d), you’ll be the first senior creative hire in Germany — responsible for setting direction, building the team, and raising the bar across both brand and performance creative.

This role sits at the intersection of brand trust and performance impact. You’ll lead how we show up across our most important customer touchpoints — from paid social to website, app, and owned channels — in a fast-moving, regulated healthcare category. Early on, this is a hands-on role: you’ll build systems, make decisions, and help us move faster with better creative.

You’ll work closely with a Creative Strategist, Creative Producer, Brand Manager, and Growth team, while gradually reducing reliance on external agencies and freelancers.

What you’ll do

• Own and evolve Juniper Germany’s brand and content strategy across all key touch points, with a strong focus on performance-first creative
• Build, hire, and manage a lean in-house creative team (design, art direction, copy, motion)
• Set and own creative quality standards, frameworks, and testing principles
• Oversee creative performance: develop hypotheses, review results, iterate quickly
• Partner closely with Creative Strategist and Growth team to plan and execute high-impact campaigns
• Manage and elevate work from external agencies, freelancers, and creators
• Establish workflows, feedback loops, and decision-making processes that enable speed and quality

 

About You (Who You Are)

You’re a creative leader who is equally comfortable thinking strategically and getting your hands dirty. You care about craft, but you care even more about whether creative works.

• Strong experience across both brand and performance creative, with a clear point of view on how they work together
• Proven ability to build and lead small creative teams, including hiring and developing talent (0 → 1 experience building a creative function)
• Hands-on experience shaping paid social creative (Meta-first), including hooks, formats, UGC, and rapid testing
• Comfort working in regulated or trust-sensitive categories (healthcare, wellness, fintech, etc.)
• High creative judgment paired with data literacy — you understand what the numbers are telling you and how creative drives outcomes
• Confidence operating in ambiguity, moving fast, and iterating without perfect information
• Experience working with designers and creatives using AI-powered tools, plus strong working knowledge of Figma and Adobe tools
• Native or fluent German (for local market intuition and copy oversight)

Why join Eucalyptus?

Euc is also behind a growing family of digital healthcare clinics (Pilot, Kin, Software) across men’s health and well-being, fertility, and skincare. Compound, focused on longevity and preventive health, complements this ecosystem and extends our mission to make good health last a lifetime.

Here’s what makes joining Euc unique:

• What’s next - Our goal for the next three years is to support 1 million patients globally to live better for longer. We’re launching into new conditions, demographics, and geographies as we build a truly preventive healthcare ecosystem.
• Build something world-changing - We’re on the path to becoming the world’s largest international digital healthcare company. It will be challenging, fast-paced, and deeply rewarding.
• Make real impact - You will deliver work that directly shapes patient outcomes and scales evidence-based care across markets.
• Accelerate your growth - You will have high ownership, continuous feedback, and dedicated development support.
• Join a motivated team - You will collaborate with talented peers to solve complex clinical and operational problems at scale.

What’s ahead in Germany

• Be an owner – Equity for everyone means you share in our success.
• Shape your career – Access annual learning budgets and three days of professional development leave, peer shadowing, and global knowledge-sharing culture.
• Support at every stage – Enjoy 25 days of annual leave, wellness allowance, and 3 weeks of work-from-anywhere per year.
• Work where well-being matters – Enjoy hybrid work focused on impact, an energising office, and regular socials.

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.