Creative Strategist

We're the world's leading consumer healthcare platform, supporting millions of patients across the US, Australia, the UK, Germany, Japan, Spain and Canada.

We're driven by the belief that good health should last a lifetime, and that to get there we need to deliver the personalised, high quality and empathetic care that the traditional system cannot support.

You'll partner with our care teams of prescribers, nurses, health coaches, pharmacists and dietitians to support patients across preventative health, weight management and specific women's and men's health conditions.

We joined Hims & Hers so that you can do all of the above on a bigger scale, with more ambition, a stronger global brand and the resources to deliver care to patients in dozens of countries.

We're looking for people who appreciate and are excited by the enormity and uniqueness of this challenge, and want to work in the most ambitious, smart, fast moving and positive sum environment of their lives to transform how healthcare is delivered globally.

We hope that's you.

About the role

You’ll turn brand strategy, market positioning and customer insight into the campaign concepts and scripts behind Hims & Hers, from paid social on Meta and TikTok to long-form YouTube and TVCs, on budgets big and small. You’ll sit in the Growth creative team, writing performance-led and brand-led briefs and working with producers, videographers and editors to bring them to life. Then you’ll see exactly how your work performs in market, and use it to make the next idea better.

What you’ll be doing

• Develop campaign concepts grounded in brand strategy, market positioning and customer insight, across a diverse range of work: paid performance assets for Meta and TikTok, long-form YouTube content and TVCs.
• Write the scripts: hooks, short-form ad scripts, long-form YouTube scripts and TVC scripts that are clear, persuasive and ready to shoot.
• Write a mix of performance-led and brand-led creative briefs, and know when a brief needs to test a hypothesis and when it needs to build the brand.
• Brief producers, videographers and video editors, review cuts, and be the quality gate before anything goes live.
• Meet weekly with our performance team to diagnose why creative won or fatigued, and turn those learnings into the next round of concepts.
• Track competitors, culture, platform trends and what’s working in health and wellness, and bring fresh angles and customer insight to the team.
• Write within the rules for regulated health advertising, partnering with clinical and compliance colleagues so great ideas also ship safely.

About you

• 6+ years in creative strategy, brand or campaign strategy, or copywriting, in an agency or in-house team; DTC, subscription or health experience is a strong advantage.
• An exceptional scriptwriter. You can show scripts across short and long form that drove results, with sharp hooks, a clear voice and plain English.
• Strong understanding and background in brand strategy and positioning, plus the ability to turn customer research into concepts that feel true to the audience.
• Range: you’ve worked on both performance creative and brand campaigns, and on productions from scrappy in-house shoots to full TVCs.
• You write for the shoot and the edit. You understand pacing and format, how a script becomes shots, and how to give producers, videographers and editors clear direction.
• Comfortable with performance metrics (hook rate, hold rate, CTR, CVR, CPA) and able to explain why a creative won or lost, with data and insight rather than instinct.
• You use AI tools to speed up research, analysis and versioning, but the ideas and the writing are yours.
• Comfortable with high volume, fast feedback and ambiguity in a scaling team.

Nice to have

• Experience in a regulated category such as health or wellness.
• Scripts for long-form YouTube or TVC work that has gone to air.
• Experience directing talent on set.

Why join Eucalyptus?

Euc is also behind a growing family of digital healthcare clinics (Pilot, Kin, Software, Compound) across men’s health and well-being, fertility, skincare, and preventative health.

Here’s what makes joining Euc unique:

• What’s next - Our goal for the next three years is to support 1 million patients globally to live better for longer. We’re launching into new conditions, demographics, and geographies as we build a truly preventive healthcare ecosystem.
• Build something world-changing - We’re on the path to becoming the world’s largest international digital healthcare company. It will be challenging, fast-paced, and deeply rewarding.
• Make real impact - You will deliver work that directly shapes patient outcomes and scales evidence-based care across markets.
• Accelerate your growth - You will have high ownership, continuous feedback, and dedicated development support.
• Join a motivated team - You will collaborate with talented peers to solve complex clinical and operational problems at scale.

What’s ahead in Australia?

• Grow with us globally - Get mentorship from leaders across Australia, the UK, Germany, and Japan, collaborate with teams in the Philippines and South Africa, and explore new markets or travel internationally. ****Recognised on Hatch’s Hotlist as one of Australia’s top employers, we support early-career professionals to become future global leaders.
• Shape your career - Access learning budgets, conferences, certifications, peer shadowing, and a global knowledge-sharing culture.
• Work where well-being matters - Experience catered wellness talks, exercise classes, free barista coffees, funded social clubs, and quarterly rooftop parties.
• Innovate with purpose - Use state-of-the-art tools and contribute to bold, impactful solutions in healthcare.
• Support at every stage - Benefit from parental and miscarriage leave, health, professional development, and personal days, and our Employee Assistance Program.

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process. We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team — all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team.