Senior Business Owner – Lead Generation & Information Architecture (all genders) - Hybrid (Limited contract 12 months)

We are dreamers, doers, and enthusiasts....! 

Our mission is to enable our customers on leisure and/or business travel to enjoy a seamless travel booking experience from the tip of their fingers. Therefore, we are continuously working passionately on providing diverse and attractive offers on our online booking platforms Eurowings & Eurowings Holidays and mobile Apps to empower our customers with relevant information and smart digital services throughout their travel experience. 

We’re seeking a strategic Senior Business Owner (all genders) to lead marketing and commercial strategy for two key squads at Eurowings Digital: Lead Generation and Information Architecture. As the link between marketing, product, and tech, you’ll align teams to deliver customer-focused, high-impact outcomes. You'll drive initiatives that improve the customer experience and oversee execution across marketing channels, working closely with product teams and aviation stakeholders to optimize web product presentation.

Your Tasks

• Serve as Business Owner for the Lead Generation and Information Architecture squads, working closely with Product Owners to define and deliver on commercial priorities
• Represent marketing in product strategy discussions and collaborate with squad counterparts on roadmap planning and execution
• Influence and drive lead generation strategy
• Enhance content discoverability and improved user experience through Information Architecture
• AI-enhanced customer experiences and marketing tooling
• Leverage insights from performance data to uncover trends, build business cases, and translate into product improvements
• Liaise with stakeholders across performance marketing, CRM, campaigns, content, analytics, and product to align targeting, messaging, and funnel conversion
• Own and lead cross-functional initiatives related to marketing and product strategies
• Maintain and evolve the roadmap for your domains together with Product Owners, ensuring measurable business impact on engagement and revenue
• Act as a strategic sparring partner to the Head of Digital Marketing on broader organizational and marketing initiatives

Your Profile

• 8–10+ years of experience in digital marketing, product marketing, or a cross-functional commercial role — ideally within tech/e-commerce or the travel/aviation industry
• Strong knowledge of e-commerce performance levers, including CRM, SEO/SEA, display, and content marketing
• Hands-on experience working in or alongside agile product teams, ideally in a business owner or strategic stakeholder role
• Confident in leading cross-functional projects, with strong stakeholder management and a clear, outcome-focused communication style
• Skilled at leveraging data and analytics to drive product and marketing decisions
• Deeply customer-centric, with the ability to develop user-driven product concepts that deliver measurable business value
• Entrepreneurial, analytical, creative, and solution-oriented — you bring structure and clarity to ambiguity
• Highly autonomous and accountable, with a proven ability to build trust and alignment across diverse teams
• Fluent in English and German at a native or near-native level 

 

We are an equal opportunity employer and value diversity at our Company

 

Eurowings Digital Benefits

 

We value your performance and offer you plenty of advantages 🎊

 

• Fly with friends and family around the world by using the entire Lufthansa and partner network
• Discover the world within 30 vacation days a year + two days off for Christmas and New Year's Eve
• Get discounts across a large range of brands (e.g. Telekom, Zalando, Apple, Sixt, Bosch…)
• With "Joblunch" from Belonio, Eurowings Digital finances up to 2 EUR of your lunch on working days!

 

Drive your career growth 🎓

 

• Evolve professionally in our agile environment by taking part in challenging projects with cutting edge technologies and a lot of personal responsibility
• Shape your career growth through regular discussions with your Team Lead and 360° feedbacks from your colleagues
• Work in a cross functional team where you gain/share knowledge every day and on regular talks like “Peer School” or “Ask the Expert”
• Every year you will get a training budget for meetups, conferences, trainings, coaching
• You can improve your (German) language skills through our online courses
• With your Linkedin Learning account you access plenty of additional trainings and courses

 

We bring a unique environment, where we make it happen 🙌

 

• We love dogs! Feels free to bring your doggo to the office :) They can "work" from our separate dog office 
• Get excited and challenge your colleagues while playing with our Playstation 5 or kickertable 
• Participate directly in the creation of our product that helps millions of customers create amazing travel memories
• Feel at home in our (English speaking) international & diverse team
• Take part in our regular team events where we celebrate all together e.g. major successes, Carnival or the end of the year!
• Feel our unique atmosphere: a start-up spirit integrated in a big company
• With our trust-based working hours, you can start and finish at a time that suits you for a harmonized work-life balance
• Our hybrid working model gives you the flexibility to keep close connections with your teammates at our offices (e.g. through onsite events), while also having the possibility to work from home
• Relocation package and personalized support (e.g. for Visa or Work Permit) will be offered for you and your family if needed
• #Trust&Commitment #Customer #Data-Driven #Performance #Do-it : join us and live our values. This already resulted in specific actions like: Fuckup nights, guided tours at the airport or strategy sprints!