Principal ABM Strategist
Eve is redefining legal technology for plaintiff law firms. We help them handle more cases, recover more for clients, and grow — with AI that works across every stage of a case, from intake through resolution.
The next generation of great plaintiff firms will be AI-Native: managed, scaled, and optimized by intelligent systems, not manual processes. Eve is how they get there.
If you want to work on AI that's already changing how law gets practiced, come build it with us.
Why Join Eve:
Product-market fit: Eve is used by over 1000+ law firms, and we’re growing fast.
Backed by top investors: We’ve raised over $160M from world-class partners including Spark Capital, Andreessen Horowitz(A16z), Menlo Ventures, and Lightspeed.
Built by a world-class team: Engineers, designers, and operators from places like Scale, Meta, Airbnb, Cruise, Square, Rubrik, and Lyft are building Eve from the ground up.
AI-Native from day one: We’re on the bleeding edge of AI, collaborating directly with teams at OpenAI and Anthropic to build best-in-class AI workflows tailored for legal work.
Explosive growth: We are growing 2X revenue Quarter over Quarter.What You'll Do:
- Design and execute highly personalized ABM programs for our highest-priority named accounts in close partnership with Strategic Sales and AEs
- Build account-specific engagement plans including bespoke content, personalized landing experiences, executive outreach, and account-level event strategy
- Lead account research, insight synthesis, and stakeholder mapping to inform hyper-targeted messaging and multi-channel plays
- Define success metrics and reporting frameworks at the individual account level; track and communicate program impact to key stakeholders
- Align with Sales on account prioritization, buying committee engagement, and deal acceleration tactics
- Develop and operationalize tiered ABM programs targeting high-priority segments and verticals, spanning Enterprise and commercial segments
- Build scalable playbooks that leverage intent data, firmographic signals, and behavioral triggers to identify and engage in-market accounts
- Create and deploy segment-specific content, messaging frameworks, and personalized digital experiences across paid, owned, and earned channels
- Own campaign architecture, audience segmentation, and performance measurement for all scaled ABM initiatives
- Partner with Marketing Ops and RevOps to build the data infrastructure, tooling, and processes needed to scale ABM effectively
- Define the ABM strategy, operating model, and measurement framework that will guide the function long-term
- Evaluate, implement, and own the ABM tech stack (e.g., 6sense, Demandbase, Terminus, or equivalent)
- Establish shared workflows, SLAs, and feedback loops between ABM, Sales, and Marketing teams
- Build the foundational playbooks, templates, and processes that enable the team to scale program execution over time
- Serve as a subject matter expert and internal evangelist for ABM best practices across the organization
What We're Looking For:
- You have 5+ years of B2B marketing experience, with at least 3 years of dedicated ABM program management across both Strategic and Scaled motions
- You've built ABM programs from scratch — you know what it takes to stand up a function, and you've done it before
- You're deeply fluent in the ABM tech landscape (6sense, Demandbase, Terminus, etc.) and have hands-on experience operationalizing at least one enterprise ABM platform
- You have a strong command of intent data, firmographic/technographic segmentation, and digital advertising tactics (LinkedIn, display, content syndication) in service of ABM
- You understand the full revenue funnel and can credibly partner with Sales — you speak their language, you know what pipeline looks like, and you can connect ABM activity to business outcomes
- You're an exceptional communicator and storyteller — you can translate complex, multi-channel programs into clear narratives for Sales, Leadership, and cross-functional partners
- You bring a builder's mindset: you're comfortable with ambiguity, energized by whitespace, and skilled at creating structure where none exists
- You're analytically strong you can work with data, define your own measurement frameworks, and derive insights that shape strategy
Preferred Qualifications:
- Familiarity with sales engagement platforms (Outreach, Salesloft), CRM (Salesforce), and MAP (Marketo, HubSpot)
- Background in Field Marketing, Demand Generation, or Product Marketing that complements the ABM skill set
- Experience in a founding or early-stage marketing function at a scaling company
Final compensation will be determined based on a variety of factors, including but not limited to relevant experience, skills, interview performance, and the scope and level of the role and candidate.
US Base Salary Range
$175,000 - $205,000 USD
Benefits:
💰 Competitive Salary & Equity
💹 401(k) Program with Employer Matching
⚕️ Health, Dental, Vision and Life Insurance
🩼 Short Term and Long Term Disability
🚗 Commuter Benefits*
🧑💻 Autonomous Work Environment
🖥️ Office Setup Reimbursement
🏠 Telecommuting Stipend
🏝 Flexible Time Off (FTO) + Holidays
🚀 Quarterly Team Gatherings
🥪 In office Perks*
*In office employees only
Eve Legal is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation during the application process, reach out to your recruiter.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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