Social Media Director

As the Director of Social Marketing you will own Eventbrite's social marketing strategy and uplevel the brand’s role and relevance in culture. This role will drive increased brand awareness, consumer engagement, build loyalty through community, and earn disproportionate return through conversation. You will be responsible for leveraging owned channels, influencers, and social first activations to drive impact.

We are searching for an accomplished leader with a background in strategy, team development, campaign management, influencer and brand partnerships, measurement, reporting and outstanding communication and relationship-building skills.

The ideal candidate is a brand-building expert with a proven track record of igniting audience growth, building thriving online communities, and developing social-first initiatives with business impact. You should be equally comfortable building a measurement framework as you are identifying audience insights, and authoring campaign briefs.

You will be the advocate for social at all levels of the organization, ensuring leadership across Eventbrite has a clear understanding of our social ambition, impact, and ongoing progress.

You will leverage audience, channel, and cultural insights to ensure creative that resonates, programs that drive value with our target audiences, and overall brand building for Eventbrite. 

You will be a champion of creative, insights driven, and have a deep understanding of culture. Your team’s briefs will inspire hard working and best in class creative execution, while delivering results. 

This ideal candidate is experienced at building community management strategy and processes to implement community standards. You will partner with Comms and CX to ensure impactful scenario planning and crisis management. 

This full-time role, reporting to the VP of Brand Marketing, is based in the US, with the option for remote work.

YOU WILL

• Own the development and execution of Eventbrite’s social marketing strategy, championing the impact of social marketing across the organization.
• Define goals and build the processes and partnerships to ensure we have the right tracking, measurement and listening in place to deliver both learning and impact. 
• Lead audience mapping, targeting, and paid media plans to execute on social strategy and key campaigns. 
• Drive reporting and learnings through clear numbers driven narratives to key partners include senior executive team.
• Oversee operations - including security, budget management, reporting, and xfn partnerships. 
• Drive social-first activations designed to meet brand goals and grow impact. 
• Define content and editorial strategy in partnership with creative team.
• Partner with PR and Content Marketing to ensure complimentary brand storytelling across channels and consumer experience.
• Drive community management strategy and ‘protect’ activities in social in partnership with crisis comms, CX.
• Manage a team of marketers, contractors, and agencies to execute best-in-class creative that drive measurable results.

THE SKILLSET

• At least 12 years of experience in social marketing, preferably at iconic consumer brands and/or two-sided marketplaces.
• At least 7 years of people management experience and a strong track record of external partner management.
• Minimum of HS/GED Required
• Proven track record developing strategy that drives results. 
• A deep understanding of brand and social metrics, and an ability to connect them back to business impact.
• Strong analytical skills and the ability to leverage data to construct compelling narratives to influence leaders across an organization.
• A champion of creative excellence through expert brief writing, insights uncovering, and trend finding skills. 
• Exceptional budget management, negotiation, and organizational skills. 
• Exceptional written and verbal communication skills.
• A true self-starter, comfortable working in a fast-paced environment.
• A strong understanding of paid and organic social best practices, platform and channel insights, social listening and reporting.

ABOUT EVENTBRITE

At Eventbrite everyone is invited to be their whole self and we cultivate an environment to make sure that is feasible throughout the entirety of an individual's time at Eventbrite. We are committed to providing competitive, valuable and meaningful benefits and experiences for our employees to ensure we meet them where they are in life. 

Cultivating a diverse, equitable and inclusive culture where all people are invited and belong is our top priority. 

Employees can participate in resource groups and we offer global programming and training throughout the year to support a diverse and inclusive workplace.  Read more about our Diversity and Inclusion work for our team, culture, and community.

BENEFITS

We offer comprehensive benefits and a wellness package above and beyond standard medical benefits to support our Britelings’ lifestyle.

Eventbrite's global benefit programs are designed to meet you where you are by offering resources and support for your health, well-being, finances, and family. This includes support in a remote environment, wellness allowance, Carrot family planning benefit, Origin Financial Planning service, and other offerings to ease the mind and body like Modern Health and BriteBreaks (generally the first Friday of every month off).

EQUAL OPPORTUNITY

At Eventbrite, we are dedicated to fostering diversity, equity and inclusion. We welcome individuals from all backgrounds, abilities and experiences to apply, and we make employment decisions on the basis of merit. We are committed to equal employment opportunity regardless of race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender reassignment, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics, or any other legally protected characteristic.

If, due to a disability, you need an accommodation during any part of the interview process, please let your recruiter know.