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Associate Product Marketing Manager
Oakland, California, United States
Everlaw is seeking a highly enthusiastic and detail-oriented Associate Product Marketing Manager to join our team. Product Marketing translates our product innovation into market success, owning the messaging, positioning, and go-to-market execution that drives customer adoption and revenue growth.
In this role, you will work closely with the Product Marketing team to learn the craft of product storytelling, support creation of compelling sales assets and marketing content, conduct competitive research, analyze customer insights and be a key partner to building scalable processes that help our entire team thrive. This is the perfect opportunity for an ambitious individual eager to launch a career in Product Marketing.
At Everlaw, our mission is to promote justice by illuminating truth. Our company culture is open and vibrant and we’re committed to the professional growth of our team members, offering an annual learning and development stipend and regular check-ins with managers regarding career goals. If you’re looking for a place that values passion, integrity, thinking big, and a desire to learn, we’d love to hear from you! Think you’re missing some of the skills and are hesitant to apply? We do not believe in the ‘perfect’ candidate and encourage you to apply if you feel you can bring value to our team.
This is a full-time exempt position based in our Oakland, California office with a hybrid work schedule: in office M/W/Th with the option to work from home Tu/Fr.
Getting started
- We want you to feel like part of the team early on! Our onboarding process will integrate you into the company with informative sessions on our product, policies, processes, and team structure and goals. And you’ll spend meaningful time getting to know the product marketing team.
- We’re excited for you to learn, grow, and contribute right away! We trust that you’ll bring experience and knowledge that will uplift and uplevel the team, but we don’t expect you to know everything on Day 1.
What you’ll do
- Product Launches: Own the process and execution for our monthly Tier 2 and 3 product innovation features and support Tier 1 launches. This will include developing customer-facing messaging, creating sales enablement materials, and coordinating with Product, Marketing, Sales and Customer Success to ensure a successful release.
- Competitive Intelligence: Support our understanding of the competitive landscape, with a sharp focus on key players in the market. You will be responsible for gathering intel, updating and maintaining battlecards, and creating competitive assets (e.g., talk tracks, one-pagers) to improve our sales team's win rates.
- Customer Insights: Leverage AI to track customer reaction to our messaging and identify core competitor vulnerabilities, giving our team the data needed to articulate customer pain points and product value effectively. You will also support pulling and analyzing win/loss data to uncover consistent buying triggers and sales objections.
- Build PMM Infrastructure: Be the operational backbone of the PMM team. You will be responsible for documenting and refining key processes, organizing our internal asset libraries, and building the scalable systems that help the entire team operate more efficiently.
About you
- Relevant Experience: You have 1-3 years of experience in a relevant role, such as product marketing, content marketing, sales enablement, or product management, preferably in B2B SaaS.
- Exceptional Communicator: You have excellent written and verbal communication skills. You can distill complex technical concepts into clear, compelling, and human-friendly language.
- Highly Organized: You are a "process-builder" at heart. You're meticulously organized, detail-oriented, and skilled at managing multiple projects at once.
- Curious & Analytical: You're eager to dig into competitive intel and customer feedback to find the "so what." You don’t just report on data; you find the story and the action it implies.
- Natural Collaborator: You are a team player who enjoys working with cross-functional partners, especially Sales, Customer Success and Product, to achieve shared goals.
- Self-Starter: You have a high degree of ownership, a bias for action, and the ability to thrive in a fast-paced environment.
- You are authorized to work in the United States. Please note that currently, Everlaw is not sponsoring employment visas.
Pluses
- Direct experience in the legal tech or e-discovery industry.
- Prior experience conducting customer or market research interviews.
- Familiarity with sales enablement tools (e.g., Highspot) and competitive intelligence platforms.
Benefits
- The expected salary range for this role is between $115,000 and $145,000. The final offered salary will be dependent upon many factors including the candidate’s experience and skills. The base pay range is subject to change in the future.
- Equity program
- 401(k) retirement plan with company matching
- Health, dental, and vision
- Flexible Spending Accounts for health and dependent care expenses
- Paid parental leave and approximately 10 days (80 hours) per year of sick leave
- Seventeen paid vacation days plus 11 federal holidays
- Membership to Modern Health to help employees prioritize mental health and wellness
- Annual allocation for Learning & Development opportunities and applicable professional membership dues
- Company-sponsored life and disability insurance
- Find out more about our Benefits and Perks
Perks
- Work in Uptown Oakland, just steps from the BART line and dozens of restaurants and walking distance to Lake Merritt
- Flexible work-from-home days on Tuesdays and Fridays
- Monthly home internet reimbursement
- Select your preference of hardware (Mac or PC) and customize your desk setup
- Enjoy a wide variety of snacks and beverages in the office
- Bond over company-wide out-of-the-box events and fun activities with your team
- Time off for company-sponsored volunteer events and 4 paid hours per quarter to volunteer at a charitable organization of your choice
- Take advantage of learning and career development opportunities
- Ranked #9 on Glassdoor's Best Places to Work 2023 for US small and medium companies
- One of Wealthfront’s 2021 Career Launching Companies, and ranked #2 on the “2022 Bay Area Best Places to Work” list by the San Francisco Business Times and the Silicon Valley Business Journal
- One of Fast Company’s World's Most Innovative Companies for 2022 and proud contributor of free ediscovery resources to benefit the greater good through “Everlaw for Good”
- #LI-BL1
- #LI-Hybrid
Pursue Truth While Finding Yours
At Everlaw, we are deeply invested in pursuing the truth, for our clients and for our employees. We know that when you’re empowered to pursue your passions, it is reflected in the work. That’s why we’re committed to the professional growth of all our team members, offering an annual learning and development stipend and regular career check-ins with managers. If you’re looking for a place that values passion, integrity, and a desire to learn, we’d love to hear from you!
We help law firms, government agencies, and corporations sift through millions of documents of evidence in big lawsuits and investigations to find the proverbial smoking gun (or needle in the haystack -- pick your metaphor). It's a multi-billion dollar space typically dominated by service-oriented vendors, and we're coming at it with cutting-edge technology and elegant design. It's working, and we've been growing very rapidly: we host hundreds of terabytes of data and work with all 50 state Attorneys General and hundreds of law firms on some of the most high-profile cases litigated today.
Everlaw is an equal opportunity employer. We pride ourselves on having a diverse workforce and we do not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law. We respect the gender, gender identity and gender expression of our applicants and employees, and we honor requests for pronouns. It is our policy to comply with all applicable national, state and local laws pertaining to nondiscrimination and equal opportunity, including the California Equal Pay Act. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
We collect and process the personal information you provided along with your job application in accordance with our Applicants Privacy Notice and Notice at Collection.
When preparing to engage with Everlaw as a candidate, you may use AI tools for research, polishing application materials, and interview prep. However, any assessments (unless explicitly stated), remote interviews or live interviews must be completed independently without AI support. By submitting your application, you agree to adhere to these rules. Here's the link to our full policy, and please reach out with any questions!
We use Covey as part of our hiring and/or promotional processes. As part of the evaluation process, we provide Covey with job requirements and candidate-submitted applications. Certain features of the platform may qualify it as an Automated Employment Decision Tool (AEDT) under applicable regulations. For positions in New York City, our use of Covey complies with NYC Local Law 144. We began using Covey Scout for Inbound on the 9th of June, 2025.
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