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Marketing Manager, Sports Programming

Chicago, IL

EverPass Media is redefining the role of TVs in businesses by blending exclusive top-tier sports and entertainment with unmatched marketing innovation. With a focus on premium content like NFL Sunday Ticket, smart promotions, and seamless partnerships, we offer a cloud-based platform that combines ease of use with advanced functionality and reliability. We're empowering business owners to control their content like never before, ensuring their screens—and websites—are more than just platforms; they’re key to engaging, informing, and converting customers to drive business results. 

We’re looking for a strategic and highly organized Marketing Manager, Sports Programming to lead the planning, prioritization, and execution of marketing initiatives tied to EverPass’ premium sports packages. You’ll manage the centralized sports marketing calendar and guide how we spotlight key content across our platform, digital channels, and customer communications—ensuring the right events receive the right focus to drive tune-in, engagement, and subscription growth. 

In this role, you’ll define and lead campaign planning for high-impact sports moments, partnering closely with the Growth team to align on broader marketing efforts. You’ll also take ownership of sales enablement materials and tune-in messaging—tailoring assets to resonate across key business verticals. 

You’ll work closely with Product to shape in-platform prioritization through notifications, scheduled messaging, and UI content highlights. This includes providing ongoing programming and guidance across metadata tagging and content prioritization logic to ensure a seamless viewer experience. 

This is a high-impact role for someone who thrives at the intersection of content strategy, campaign execution, and data-informed decision-making in a fast-paced, sports-centric environment. 

 

What You’ll Work On 

  • Lead the Weekly Sports Programming Calendar: Own centralized planning and prioritization of live events for promotion across EverPass platforms and marketing channels. 
  • Campaign Planning & Prioritization: Develop marketing strategies that elevate key sports moments across homepage placements, email, in-app messaging, and paid media. 
  • In-Platform Experience: Collaborate with Product to guide in-platform programming prioritization, metadata/tagging strategies, and event highlights. 
  • Cross-Channel Execution: Partner with creative team to build tune-in campaigns that drive viewership and tie back to acquisition & retention goals. 
  • Sales Enablement: Own and evolve sales tools tied to premium sports packages—ensuring messaging and materials are clear, effective, and adapted by vertical. 
  • Tailored Messaging by Vertical: Adjust campaign strategies and content for specific commercial segments to maximize resonance and relevance. 
  • Performance Measurement: Define and report on key success metrics—including campaign engagement rates, subscription uptick tied to promotions, and in-platform click-throughs. 
  • Cross-Functional Collaboration: Act as a key liaison between Marketing, Product, Sales, and Customer Success to ensure coordinated and impactful execution. 

 

What We’re Looking For 

  • 5+ years of experience in marketing, content programming, or campaign management—ideally in sports, sports media, streaming, or entertainment. 
  • A strong passion for and understanding of live sports and the broader sports media ecosystem. 
  • Proven ability to manage content calendars and lead multi-channel campaigns tied to live events. 
  • Experience developing sales enablement materials and tailoring messaging by business vertical. 
  • Familiarity with streaming scheduling, metadata tagging, and content prioritization frameworks. 
  • Strong cross-functional skills, particularly in working with Product and Growth teams. 
  • Data-driven with experience reporting on engagement, conversion, and tune-in performance. 
  • Comfortable navigating a fast-paced, startup environment with shifting priorities. 
  • Proficiency in platforms like HubSpot, Salesforce, Pendo, and project management tools. 

 

Expected Compensation: The anticipated base salary range for a new hire into this position is $90,000 - $100,000. In compliance with local law, the range above reflects the current hiring range for this position. EverPass takes into consideration the qualifications, skills, and experience of the candidate, expected quality and quantity of work, and internal pay alignment when determining the salary level for potential new employees. EverPass expects to hire for this position at the mid-range salary, with the possibility of considering a higher salary only in rare cases when EverPass determines an external candidate possesses exceptional qualifications significantly exceeding the job requirements.

About Us:

EverPass Media is a comprehensive media platform dedicated to commercial businesses, that aggregates, distributes and enables streaming of live sports and entertainment content, and offers a wide array of consumer engagement and performance marketing tools for bars, restaurants, hotels and other commercial venues. Launched initially as the exclusive distributor of NFL Sunday Ticket to commercial establishments in the United States, EverPass partners with rightsholders, distribution partners and business owners to unlock greater access to premium live events and drive business growth. EverPass was founded in 2023 in partnership with RedBird Capital Partners and 32 Equity, the strategic investment arm of the National Football League. TKO Group Holdings, parent company of UFC and WWE, joined as an investor in 2024.

 

Benefits and Perks: 

  • Competitive Compensation 
  • Medical, dental, vision, life, and short-term disability insurance
  • Professional Development Programs
  • Access to senior management and mentoring opportunities
  • Employee Recognition Program
  • Unlimited PTO
  • Paid Parental Leave
  • Mental Health and Recharge Days 
  • 401k Match
  • Pre-tax Transportation
  • Employee Assistance Program
  • Type of work: Hybrid
  • Virtual Social Events including: Team Wins and Highlights from the Month, Cultural and Diversity Spotlights, and Happy Hours

 

This is a chance for you to join a challenging and inspiring environment where you will have the possibility to make a daily impact. Every day you will work alongside helpful and down-to-earth colleagues who are dedicated and ambitious. Together we create an innovative environment that drives EverPass forward. If you are the right person for the role you will be part of a fantastic journey in a dynamic, high-growth business.

We look forward to your application.

EverPass is an equal opportunity workplace and an affirmative-action employer. 

We are always committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Discrimination is not welcome on the basis of any other status protected by the laws or regulations in the locations where we work.

 

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