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Senior Manager, Training

Denver, CO

EverPass Media is redefining the role of TVs in businesses by blending exclusive top-tier sports and entertainment with unmatched marketing innovation. With a focus on premium content like NFL Sunday Ticket, smart promotions, and seamless partnerships, we offer a cloud-based platform that combines ease of use with advanced functionality and reliability. We're empowering business owners to control their content like never before, ensuring their screens are more than just TVs—they're key to engaging, entertaining, and understanding their customers to help drive business results. We are poised to leverage our strong leadership, innovative technology, and strategic partnerships to become the go-to destination for on-premise entertainment and marketing.

 

Position Overview: 

We are seeking a Senior Manager – Messaging, Training, and Q&A to serve as an individual contributor across EverPass’s sales organization. This role is responsible for enabling teams that sell premium sports rights and streaming solutions into hospitality venues.

This is a highly visible role that works directly with Sales Leadership, RevOps, Product, and Marketing, ensuring sellers can clearly articulate EverPass’s value across legal compliance, sports rights, technology, and revenue impact for venues.

The ideal candidate has ~5+ years of experience in sales training or enablement, thrives in fast-growth environments, and understands how to train sellers on complex, consultative sales involving sports content, technology, and business risk mitigation.

Key Responsibilities: 

Sales Training Strategy & Leadership

  • Own the sales training and enablement strategy for EverPass’s inside sales, Account Managers, Third Party Sales Channels, and Piracy Compliance teams
  • Partner with Sales Leadership to align training priorities with revenue goals and product launches
  • Serve as a strategic advisor on how training can improve conversion, shorten sales cycles, and increase deal size
  • Assist in developing pitch decks for a variety of customer types & situations
  • Personally design, deliver, and iterate training programs, including live sessions, workshops, and recorded enablement content

Onboarding & Ramp (Hospitality-Focused)

  • Design structured onboarding programs for:
    • Account executives, Account Managers, and other sales focused roles
  • Build 30-60-90 day ramp plans that cover:
    • Sports rights and commercial licensing fundamentals
    • Hospitality buyer personas (owners, GMs, operators, IT, legal)
    • Objection handling
    • Product Positioning
  • Ensure new hires can independently articulate EverPass’s value proposition within their first 30 days
  • Partner with sales leadership to define what fully ramped means by role and enforce standards

Sports Media Selling & Methodology

  • Train sellers on:
    • Selling live sports as a traffic and revenue driver
    • Differentiating EverPass from consumer streaming and illegal setups as well as traditional competitors in our marketplace
    • Handling piracy, compliance, and risk conversations professionally
    • Occupancy-based pricing, venue size, and commercial licensing logic
  • Reinforce consistent sales methodology across teams (qualification, discovery, close)

Enable front-line managers with coaching frameworks, call scorecards, and deal reviews

Enablement Content & Playbooks

  • Build and maintain EverPass-specific enablement assets:
    • Sports-specific talk tracks (NFL, NCAA, PPV, regional relevance)
    • Piracy conversion scripts and objection handling
    • Competitive battlecards (Satellite, Cable, other non commercial streaming options)
    • Venue-type playbooks (sports bars, casual dining, casinos, hotels)
  • Partner with Product and Partnerships teams to ensure training reflects:
    • Current sports rights plus content roadmap
    • Product capabilities / functionality
    • League and network positioning

 

Measurement, Performance & ROI

  • Define and track training impact using metrics such as:
    • Ramp time to first deal
    • Call quality and connect-to-meeting rates
    • Close rates on piracy conversion leads
    • Average deal size and package attach rates
  • Use call recordings, CRM data, and field feedback to continuously improve programs inclusive of calibration sessions for sales calls
  • Own enablement KPIs and regularly present insights and recommendations to Sales and Executive Leadership
  • Translate training outcomes into revenue impact, not just activity metrics

Cross-Functional Enablement

  • Partner closely with RevOps to align training with Salesforce workflows, lead dispositioning, and reporting
  • Support launches of new sports packages, pricing models, and seasonal selling motions
  • Ensure training scales as EverPass expands leagues, products, and customer segments

Qualifications:

  • 5+ years of experience in sales training, enablement, or sales leadership
  • Proven experience training B2B sales teams in complex or consultative sales
  • Strong understanding of sales funnels, conversion metrics, and rep ramp
  • Experience building onboarding and enablement programs from scratch
  • Excellent facilitation, storytelling, and executive communication skills
  • Comfortable training teams on legal, technical, and business-value concepts
  • Prior experience with SalesForce, Outreach, Hubspot
  • Ability to work with a geographically remote sales team

 

Preferred Qualifications

  • Experience in sports media, SaaS, streaming, hospitality, or other subscription-based businesses
  • Experience with selling into bars, restaurants, hotels, or multi-location operators
  • Prior experience as a quota-carrying rep or sales manager

What Success Looks Like

  • Faster ramp and higher confidence for new sales hires
  • Clear, consistent messaging around EverPass’s sports rights and legality advantage
  • Improved conversion of piracy and “DIY streaming” prospects
  • Managers spending more time coaching and less time correcting fundamentals
  • Sales teams that sell sports as a business investment—not just content
  • Measurable reduction in ramp time and improvement in sales performance within the first 6–12 months
  •  

Expected Compensation: The anticipated base salary range for a new hire into this position is $100,000 - 120,000. In compliance with local law, the range above reflects the current hiring range for this position. EverPass takes into consideration the qualifications, skills, and experience of the candidate, expected quality and quantity of work, and internal pay alignment when determining the salary level for potential new employees. EverPass expects to hire for this position at the mid-range salary, with the possibility of considering a higher salary only in rare cases when EverPass determines an external candidate possesses exceptional qualifications significantly exceeding the job requirements.

About Us:

EverPass Media is a comprehensive media platform dedicated to commercial businesses, that aggregates, distributes and enables streaming of live sports and entertainment content, and offers a wide array of consumer engagement and performance marketing tools for bars, restaurants, hotels and other commercial venues. Launched initially as the exclusive distributor of NFL Sunday Ticket to commercial establishments in the United States, EverPass partners with rightsholders, distribution partners and business owners to unlock greater access to premium live events and drive business growth. EverPass was founded in 2023 in partnership with RedBird Capital Partners and 32 Equity, the strategic investment arm of the National Football League. TKO Group Holdings, parent company of UFC and WWE, joined as an investor in 2024.

 

Benefits and Perks: 

  • Competitive Compensation 
  • Medical, dental, vision, life, and long-term and short-term disability insurance
  • Professional Development Programs
  • Access to senior management and mentoring opportunities
  • Employee Recognition Program
  • Unlimited PTO
  • Paid Parental Leave
  • Mental Health and Recharge Days 
  • 401k Match
  • Pre-tax Transportation
  • Employee Assistance Program
  • Type of work: Hybrid
  • In-person and Virtual Social Events including: Team Wins and Highlights from the Month, Cultural and Diversity Spotlights, and Happy Hours

 

This is a chance for you to join a challenging and inspiring environment where you will have the possibility to make a daily impact. Every day you will work alongside helpful and down-to-earth colleagues who are dedicated and ambitious. Together we create an innovative environment that drives EverPass forward. If you are the right person for the role you will be part of a fantastic journey in a dynamic, high-growth business.

We look forward to your application.

EverPass is an equal opportunity workplace and an affirmative-action employer. 

We are always committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Discrimination is not welcome on the basis of any other status protected by the laws or regulations in the locations where we work.

 

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