VP Customer Acquisition

At Everway (formerly n2y/Texthelp), our goal is to lead the world in Neurotechnology software, helping transform the way we understand and are understood. 

We’re a global community of over 550 team members spanning seven countries, including the UK, USA, Norway, Denmark, Sweden, Australia, and New Zealand. By understanding and addressing the unique needs of each individual, we're creating a world where differences are recognized and valued. A world where everyone can thrive.

We can only achieve our goals and continue to grow by having high performing people in our team, people who share our goals and are passionate about our mission. We pride ourselves on our core values that are embedded within our culture. These are to be curious, have courage, and commit fully.

Join us at Everway - together, we can unlock the full potential of every mind.

About the role
We are seeking an experienced and results-driven VP of Customer Acquisition to lead and scale our Nordic sales organisation in the workplace SaaS sector. This is a high-impact role where you’ll build and execute a winning sales strategy, define our value proposition, and establish KPIs and playbooks to drive predictable growth. You’ll be responsible for hiring, coaching, and leading a high-performing team while expanding our market presence across the region. If you’re a strategic yet hands-on sales leader with a passion for driving revenue and building world-class teams, we’d love to hear from you!

Key Responsibilities 

Sales Strategy and Execution

• Develop and implement a scalable go-to-market strategy for the Nordics (DK, SE & NO).
• Define and refine value propositions, ensuring alignment with market needs.
• Set clear KPIs, sales playbooks, and best practices to standardise the sales process.
• Drive new business acquisition while expanding existing accounts.
  
  

Team Leadership & Growth

• Build, mentor, and lead a high-performing sales team (SDRs and New Business Development Managers)
• Foster a performance-driven culture with clear accountability and coaching.
• Identify training, development and skills needs for yourself and your team and regularly check in on the development plan progress
• Proactively manage the performance of your direct reports and their teams, reviewing objectives and providing feedback on a regular basis. 

• Revenue and Pipeline Management
• Own and drive the sales funnel from lead generation to close.
• Directly support pipeline generation, significant sales opportunities and large contract negotiations with team members when needed to support their efforts 
• Establish forecasting models and ensure predictable revenue growth.
• Optimise CRM usage (Salesforce) for pipeline visibility and reporting.
  
  
• Market Expansion & Customer Insights
• Identify and pursue new verticals, partnerships, and market opportunities.
• Work closely with Marketing & Customer Success to refine messaging, build campaign and event strategies to grow the pipeline, and ensure strong retention.
• Stay on top of competitor trends, industry shifts, and customer pain points.
• Maintain technical knowledge to support understanding of client's requirements and the positioning of Everway group products 

Measures of success 

Revenue and Growth

• Achieve quarterly and annual revenue targets for the Nordics.
• Increase average deal size and contract value (ACV, ARR).
• Contribute to reduced customer acquisition costs (CAC, CAC:LTV)

Pipeline and conversion

• Maintain a healthy pipeline coverage ratio (e.g., 3-5x quota).
• Improve lead-to-opportunity and opportunity-to-close conversion rates.

Sales team performance

• Hire, onboard, and retain top talent.
• Reduce ramp-up time for new hires and ensure high team productivity.

Customer and Market expansion

• Successfully expand into new industries/segments.

Essential Criteria

Proven SaaS Sales Leadership

• Minimum 5+ years in SaaS leadership, with Nordic market experience. 
• Strong track record of building and scaling high-performance sales teams. 
• Proven track record of consistently meeting and exceeding sales targets,
• Experience in the enterprise and public sector HR market, productivity or B2B SaaS sector
• Proven ability to motivate and mentor teams, embedding a data-driven culture of high performance
• Ability to create and execute sales strategies that drive growth
• Experience in setting up KPI frameworks, playbooks, and sales enablement processes.
• Strong P&L responsibility and revenue forecasting experience.
• Deep understanding of SAAS marketing and sales strategies and associated metrics 
• Proficiency in CRM tools (Salesforce, HubSpot) and data-driven decision-making
  
  
• Nordic Market Knowledge
• Deep understanding of regional buying behavior, procurement processes, and competition.
• Fluent in English and (at least) one of the Scandinavian languages

Desirable Criteria 

• Leadership with a growth mindset, resulting in the development of a culture of continuous improvement 
• Familiarity with MEDDPICC, Challenger Sales, or similar methodologies
• Strong network within Nordic HR, IT, or Digital Transformation leaders
• Keen interest in being part of and collaborating in a dynamic and forward-thinking team environment that encourages progress and achievement

Join our team and enjoy a competitive salary with bonus opportunities, flexible work schedules, and comprehensive health and wellness benefits. We offer flexible time off plans, career growth through development programs, and a collaborative, innovative culture where your ideas matter.  Ready to make an impact? Apply today and be part of a company that invests in your success!

We are committed to providing a Drug-Free Workplace for all employees.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.