Director, Field Marketing

At Everway (formerly n2y/Texthelp), our goal is to lead the world in Neurotechnology software, helping transform the way we understand and are understood. 

We’re a global community of over 500 team members spanning seven countries, including the UK, USA, Norway, Denmark, Sweden, Australia, and New Zealand. By understanding and addressing the unique needs of each individual, we're creating a world where differences are recognized and valued. A world where everyone can thrive.

We can only achieve our goals and continue to grow by having high performing people in our team, people who share our goals and are passionate about our mission. We pride ourselves on our core values that are embedded within our culture. These are to be curious, have courage, and commit fully.

Join us at Everway - together, we can unlock the full potential of every mind.

About the Role

The Field Marketing Director leads the international field marketing function, delivering high-impact regional execution across Education and Workplace markets. This role leads strategic planning, demand generation, the international campaigns calendar and all in-market activation—including ABM, webinars, demand generation programs, and major events.

Partnering closely with regional leadership and Central Marketing, the Field Marketing Director ensures all field marketing activity aligns with commercial priorities through effective planning, prioritisation, and operational governance. As a marketing leader, they build a scalable, high-performing team and ensure consistent, measurable impact across all regions.

Main Responsibilities

Field Marketing Strategy & Leadership

• Lead cross-regional alignment on the Education sector strategy, ensuring campaigns support sector priorities and enable sales performance.
• Develop and execute the Workplace field marketing strategy to build brand presence and generate pipeline across enterprise, government, and corporate markets.
• Partner with Central Marketing to translate global strategy into regional plans that meet both global and local commercial needs.
• Lead communication rhythms between field marketing, central marketing, and commercial teams to ensure cohesion and visibility.

Campaign Planning & Local Activation

• Oversee and optimise the International Marketing Campaigns Calendar, ensuring all activities (ABM, webinars, lead generation, events, and local activations) are coordinated, commercially aligned, and sequenced effectively.
• Ensure all regional marketing activity supports commercial priorities, product strategy, and sales goals.
• Guide regional execution standards, ensuring high-quality delivery across programs and activations.

Sales Alignment & Revenue Partnership

• Lead strategic planning cycles with regional sales and field marketing teams to define priorities, targets, and go-to-market tactics.
• Oversee lead flow processes, handoff standards, and conversion quality in partnership with BDR/SDR teams.
• Monitor pipeline contribution, lead quality, and overall campaign performance to inform future planning.

Events Strategy & Management

• Lead the international events strategy, ensuring alignment with campaign objectives and commercial goals.
• Evaluate and approve all field events using standardised frameworks (audience fit, cost, expected pipeline, strategic alignment, return on investment).
• Establish and maintain consistent event planning workflows, templates, and quality standards across all regions.

Operational Excellence & Reporting

• Lead the quarterly planning cycle for international field marketing, ensuring clear briefing, prioritisation, and approval processes. Coordinate regional capacity and scheduling across all marketing activities. 
• Manage regional budgets and oversee performance reporting for the International Campaigns Calendar, including KPIs, pipeline impact, and insights.
• Apply performance insights to improve future planning cycles and influence central strategy.

Team Leadership & Collaboration

• Build, mentor, and support a high-performing international field marketing team.
• Foster strong collaboration across Sales, Product, Customer Success, Central Marketing, and RevOps.
• Champion effective central–field ways of working and uphold operational ways of working.
• Lead resource planning, forecasting, and capacity management.

Essential Criteria

• 5 years experience of cross-region marketing leadership and stakeholder coordination
• Proven ability to develop and execute integrated strategies that drive pipeline and revenue
• Expertise in multi-channel campaigns (ABM, webinars, demand gen, events)
• Experience managing event portfolios, including evaluation and budgeting
• Excellent communication and stakeholder management
• Strong project management and organisational skills

Desirable Criteria

• Experience in the Education, Workplace or Corporate SaaS sectors
• Experience within a disability support or inclusion sector
• Experience leading ABM programs in enterprise or strategic segments
• Understanding of regional nuances across EMEA, APAC, and/or the Nordics 
• Experience driving organisational change and adopting new ways of working

Please submit your application on out website by Wednesday, 24th December 2025.

Please note: applications may close early due to high demand, so early submission is encouraged.

#Everway

Join our team and enjoy a competitive salary with bonus opportunities, flexible work schedules, and comprehensive health and wellness benefits. We offer flexible time off plans, career growth through development programs, and a collaborative, innovative culture where your ideas matter.  Ready to make an impact? Apply today and be part of a company that invests in your success!

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We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

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