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Director, AEBDM, Build States

Remote, USA

At Everway (formerly n2y/Texthelp), our goal is to lead the world in Neurotechnology software, helping transform the way we understand and are understood. 

We’re a global community of over 500 team members spanning seven countries, including the UK, USA, Norway, Denmark, Sweden, Australia, and New Zealand. By understanding and addressing the unique needs of each individual, we're creating a world where differences are recognized and valued. A world where everyone can thrive.

We can only achieve our goals and continue to grow by having high performing people in our team, people who share our goals and are passionate about our mission. We pride ourselves on our core values that are embedded within our culture. These are to be curious, have courage, and commit fully.

Join us at Everway - together, we can unlock the full potential of every mind.

About the Role

Everway is seeking a high-energy, strategic, and "player-coach" Director of AEBDM to lead our expansion across the "Build States." This role is critical to our mission of disrupting the EdTech space and improving educational attainment for students across Middle America.

As the leader of our Build States region, you will be a territory architect. You will manage an initial team of seven Inside Sales Representatives overseeing four high-performers and leading the recruitment and onboarding of three new hires. You will be responsible for turning underserved territories into high-growth engines, hitting a team quota of $3.5M, and instilling a culture of sales excellence and operational rigor.

Main Responsibilities

Team Leadership & Talent Growth

  • Hiring & Onboarding: Manage the end-to-end recruitment, training, and ramp-up of three new ISRs to bring the team to full capacity.
  • Coaching: Conduct weekly 1:1s, live call coaching, and professional development reviews to master the Everway sales process.
  • Performance Management: Proactively manage direct reports by reviewing objectives and providing actionable feedback to enhance individual and team win rates.

Strategic Market Development

  • Whitespace Strategy: Research and profile "Build State" territories, creating account maps to identify key decision-makers within K-12 and Higher Ed institutions.
  • Collaboration: Liaise with Marketing and Product teams to formulate sales strategies and messaging that resonate specifically with Middle America educational leaders.
  • Complex Sales Support: Participate directly in complex sales situations and negotiations to support your team in closing high-value deals.

Operational Excellence & Forecasting

  • Pipeline Management: Ensure the team follows up on all MQLs and leads within a maximum 24-business hour window.
  • Forecasting Accuracy: Maintain a highly accurate team forecast with weekly reviews, providing detailed activity reports to the SVP of Sales.
  • Sales Velocity: Monitor and prioritize the team’s workload to move opportunities through the pipeline with high velocity and urgency.
  • Hand-over Integrity: Oversee the transition of newly won customers to the implementation team to ensure long-term customer satisfaction and student impact.

Measures of Success

  • Quota Attainment: Achieving the $3.5M annual revenue target through consistent quarterly performance.
  • Pipeline Coverage: Maintaining pipeline coverage in line with quarterly targets (e.g., 3x-4x coverage).
  • Efficiency Metrics: Optimizing the win:loss ratio, reducing "time in pipe," and meeting lead follow-up SLAs.
  • Team Development: Successful ramp-up of new hires and the internal promotion/growth of existing ISRs.

Essential Criteria

  • Experience: 3-5+ years of experience successfully managing a SaaS sales team (EdTech experience highly preferred).
  • The "Builder" Mentality: A proven track record of taking underserved or "small" territories and scaling them into high-growth regions.
  • K-12/Higher Ed Knowledge: Deep understanding of the USA educational procurement cycle, including engagement with Tech Integration Specialists, Title I Directors, and Administrators.
  • Leadership: Strong ability to coach early-career talent and a "player-coach" willingness to join sales calls.
  • Technical Proficiency: Expert knowledge of CRM (Salesforce) for pipeline management and forecasting.

Desirable Criteria

  • Communication: Confident presenter with the ability to share a compelling vision with both internal stakeholders and educational leaders.
  • Adaptability: Ability to thrive in a rapidly growing, "rapid-response" environment.
  • Vision: Demonstrated passion for improving educational outcomes and building a world-class sales culture.

Please submit your application on our website by Monday 26 January 2026.

Please note: applications may close early due to high demand, so early submission is encouraged.

Join our team and enjoy a competitive salary with bonus opportunities, flexible work schedules, and comprehensive health and wellness benefits. We offer flexible time off plans, career growth through development programs, and a collaborative, innovative culture where your ideas matter.  Ready to make an impact? Apply today and be part of a company that invests in your success!

We are committed to providing a Drug-Free Workplace for all employees.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

You can view our Recruitment and Selection Policy here.

Please click the link for our Privacy Notice

 

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