Content Strategist

Position Overview:
At EveryLife, we believe every baby is a miracle from God who deserves to be loved, protected, and celebrated. We are seeking a talented Content Strategist | Lifecycle Marketer who combines strategic thinking with a creative mindset to create stories and visuals that inspire, inform, and convert. This is a contract role with a full-time focus, ideal for a professional who can manage all stages of content creation—strategy, concept, and execution—while upholding the EveryLife brand identity.

Core Responsibilities:

• Collaborative Strategy: Partner with teams across EveryLife to develop impactful, SEO-rich blog content, compelling marketing emails, SMS campaigns, and engaging social media posts.
• Email Marketing Execution: Manage the full lifecycle of marketing emails, including concept, writing, and design, ensuring brand consistency and customer engagement.
• Content Creation: Produce engaging, SEO-focused blog content that connects with moms while strengthening our online presence.
• Visual & Brand Design: Develop concepts by hand or with software, implementing effective use of color, text, font, imagery, and layout to communicate the EveryLife brand.
• Digital Asset Management: Oversee the design and uploading process for all digital content, ensuring it meets best practices for content management systems.
• Market Trend Intelligence: Apply current trends and historical knowledge to inform effective, relevant design concepts.

Qualifications:

• 3+ years of professional marketing experience, ideally in a creative or marketing agency.
• Bachelor’s degree (or equivalent) in marketing, journalism, graphic design, or a related field.
• Proficiency in CSS3, HTML5, and JavaScript; photo-editing and photography skills are a bonus.
• Advanced skills in Adobe Suite (Illustrator, InDesign, Photoshop, Dreamweaver, Premiere Pro).
• Familiarity with Klaviyo and Shopify is a strong plus, or a willingness to train.
• Strong organizational skills to manage multiple projects, meet deadlines, and work in a fast-paced environment.
• Excellent communication and presentation skills to convey ideas and collaborate effectively.

Company Values:

• Celebrate Life – Every baby is a gift, and we cherish each new life.
• Stand with Integrity – Our values drive us to build a brand that upholds the sanctity of life.
• Champion Parenthood – We believe in celebrating parenthood as a foundational element of a healthier future.