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Marketing Analytics Manager

Vancouver

Marketing Analytics Manager 
On-site | Vancouver Office – 675 W Hastings St. 

 

 

About EviSmart™ 

EviSmart™ is revolutionizing the built environment through intelligent systems that connect data, automation, and design. Our mission is to empower smarter living and working spaces using cutting-edge IoT, AI, and data-driven technologies. 

We thrive on data, creativity, and accountability — and we’re growing fast. 

 

What You’ll Do 

As the Marketing Data & Strategy Manager, you’ll play a critical role in how our Go-To-Market (GTM) team uses data to drive strategy and performance. This is a senior, hands-on role for someone who lives at the intersection of analytics, strategy, and business insight. You'll audit data flows, validate reporting, and hold the team accountable to measurable outcomes that impact pipeline, revenue, and growth. 

 

Data Infrastructure & Audit 

  • Own and audit GTM data pipelines across CRM, marketing automation, attribution, and analytics platforms. 
  • Ensure data integrity, governance, and compliance across all marketing touchpoints. 
  • Identify and resolve gaps in tracking, tagging, or attribution models. 
  • Define and enforce standards for data capture, validation, and reporting across systems. 

Advanced Analytics & Modeling 

  • Develop predictive models and cohort analyses to forecast funnel performance, pipeline contribution, and ROI. 
  • Build dashboards, performance frameworks, and scoring systems using SQL, BI tools, and Python/R. 
  • Run scenario analysis, sensitivity testing, and simulations to evaluate spend allocation and campaign impact. 
  • Validate data accuracy, optimize models, and maintain reproducible analytics workflows. 

Strategic Insights & Recommendations 

  • Deliver independent, data-backed performance reports to GTM leadership. 
  • Highlight risks, growth opportunities, and trade-offs that impact pipeline, revenue, and marketing efficiency. 
  • Translate complex findings into executive-level insights that inform GTM strategy and investment. 
  • Partner with Marketing, Sales, and Product to align on shared metrics and ensure data-driven accountability. 

Governance & Standards 

  • Establish scalable frameworks for funnel metrics, lead attribution, and multi-touch ROI. 
  • Ensure compliance with data privacy and security standards (GDPR, SOC 2, HIPAA if applicable). 
  • Enforce data-driven discipline across the GTM organization to maintain accuracy, consistency, and transparency. 

 

What We’re Looking For 

 

  • 5–7 years of experience in data analysis, marketing analytics, data strategy, or marketing operations in GTM or high-growth environments. 
  • Proven expertise in data modeling, pipeline auditing, and marketing performance analysis (spend efficiency, funnel health, attribution, ROI). 
  • Hands-on experience with BI and analytics tools (Looker, Tableau, Power BI) and CRM/automation platforms(Salesforce, HubSpot, Marketo, Google Analytics). 
  • Strong proficiency in SQL and one scripting language (Python or R preferred). 
  • Ability to design scalable frameworks for GTM performance tracking and enforce data standards. 
  • Excellent communication and presentation skills — you can influence leadership through clarity and insight. 

 

Nice to Have 

  • Background in audit, compliance, or data governance functions. 
  • Experience in SaaS, B2B tech, or healthcare/dental industries. 
  • Familiarity with statistical modeling, machine learning, or revenue forecasting. 
  • Master’s degree in Business Analytics, Data Science, or a related quantitative field. 

 

Why Join Us? 

Meaningful Impact: Build scalable data frameworks that directly influence company growth. 
Empowered Culture: Join a team that values accountability, innovation, and transparency. 
Collaborative Environment: Work with Marketing, Sales, and Product to shape how data drives strategy. 
Career Growth: Contribute to a fast-growing company where your work is visible, valuable, and foundational. 

 

This isn’t just reporting metrics. 
It’s building the data backbone that drives smarter, faster, and more impactful marketing decisions. 

If you’re ready to bring clarity, impact, and precision to how we go to market — we’d love to hear from you. 
Apply today and help define the next generation of data-driven marketing at EviSmart. 

 

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