Marketing Manager

*** This is where your organization can create a consistent intro to all of your jobs, creating consistency in voice and messaging across all job posts

*** C'est ici que votre organisation peut créer une introduction cohérente à tous vos emplois, en créant une cohérence dans la voix et la messagerie dans tous les postes.

Summary: ACME is seeking a Marketing Manager to lead brand, demand, and content programs across Australia and New Zealand from our Sydney hub. You will shape our market presence, build high-performing campaigns, and partner closely with Sales to drive measurable growth across the region.

Responsibilities:

• Develop and execute the ANZ go-to-market and campaign calendar across digital, events, content, and partner channels, aligned to commercial goals.
• Lead demand generation programs (paid, organic, email, webinars, ABM) that deliver qualified opportunities and accelerate the funnel.
• Own local brand positioning and storytelling; create and repurpose content (case studies, thought leadership, landing pages, sales enablement).
• Plan and deliver field marketing activities, including industry events, roundtables, and sponsored conferences, with clear pre-/post-event motions.
• Partner with Sales on integrated plays, account prioritization and enablement; align on targets, SLAs, and feedback loops.
• Manage marketing performance dashboards; track and report on KPIs (pipeline, MQLs/SQLs, CAC, ROAS), and optimize based on insight.
• Coordinate with global marketing to localize assets, ensure brand consistency, and share best practices.
• Oversee agencies and budgets, ensuring efficient spend and high-quality output.

Required Skills:

• 5+ years’ B2B marketing experience, ideally in technology, SaaS, or a fast-growing organization.
• Proven track record running integrated demand programs and field marketing that convert to pipeline.
• Strong command of marketing automation and CRM (e.g., HubSpot, Marketo, Salesforce) and comfort with data analysis and reporting.
• Excellent copywriting and content development skills, with an eye for brand and storytelling.
• Experience collaborating closely with Sales and Partnerships in a revenue-focused environment.
• A proactive, hands-on approach, balancing strategy with execution in a lean, high-ownership setting.
• ABM experience targeting enterprise or strategic accounts is a plus.
• Familiarity with the ANZ technology landscape and key industry events is a plus.
• Basic design skills (e.g., Canva, Adobe) and landing page/CMS know-how are a plus.

*** Similar to the introduction that can precede all job descriptions, an outro can also be formatted for consistency on all posts

*** Semblable à l'introduction qui peut précéder toutes les descriptions de poste, une outro peut également être formatée pour la cohérence sur tous les messages