Director, Brand Marketing

Excel Sports Management is an industry-leading sports agency representing top-tier talent, blue-chip brands and marquee properties. Our success is rooted in our people, our high character reputation and our commitment to creating a diverse and welcoming workplace. We focus on team chemistry, collaboration, strong relationships, valuable networks, and ambitious ideas to deliver innovative solutions that keep our clients and agency ahead of the curve.

Excel Sports Management is an Equal Opportunity Employer (EOE).

Position Summary: Excel Sports Management is seeking an experienced Director, Brand Marketing to support a key corporate client on a new global sponsorship. This person will provide day-to-day account leadership and management of a global, multi-property league partnership. This person will support the development of the overall partnership strategy and activation plan and will serve as the day-to-day point person in managing the rollout and execution of the partnership.

Responsibilities:

• Support Excel Brand Marketing client’s global league partnership, including strategy, positioning, platform development, messaging, activation, and reporting of results
• Build relationships with key client, property, and IAT stakeholders
• Interact frequently with senior-level clients and all appropriate agency/property leadership to direct sponsorship programming initiatives
• Bring day-to-day account leadership to the rollout and execution of the partnership and its activation priorities
• Support the development of client’s anchor platform and positioning with its global partnerships
• Manage client-vendor relationships and activation deliverables on behalf of clients
• Bring strong, relevant experience, knowledge, expertise, and insights to client status calls, maintaining responsibility for development of deliverables, documents, and follow ups
• Build materials that support individual sponsorship initiatives, including creative elements, preparation of activation presentations and other materials to be distributed to clients and other key stakeholders
• Manage the building, sustaining, and reconciling of budgets, along with providing client budget updates for any relevant partnership execution platforms
• Collaborate internally with other departments and externally with key vendors to ensure the highest standard of work product is consistently delivered
• Proactively develop and maintain outstanding knowledge of sports marketing landscape and client industries in order to identify and act upon new opportunities for our clients
• Manage day-to-day account team to ensure flawless client-service and a second-to-none agency experience
• Attend and participate in client and company events which may include some nights and weekends

• Travel to client events as necessary

• All other duties as assigned

Qualifications:

• Bachelor’s degree required, MBA preferred
• 8+ years of direct experience in sponsorship marketing or brand marketing strategy and activation, with a minimum of 4+ years of agency experience required
• 3+ years of people management/team leadership experience
• Experience developing and implementing sponsorship marketing strategies and activations on behalf of clients or companies, with direct experience with companies in the technology sector(s)
• Experience overseeing and managing league-level sports partnerships, including specific experience with NBA partnerships
• Proven sports marketing and agency experience managing day-to-day relationships with clients, agencies, and internal teams

Knowledge, Skills, & Abilities:

• Passionate about building and executing global sponsorship platforms
• Exceptional teammate who seeks out opportunities to collaborate with others and supports growth and development of junior teammates
• Brings a coachable, curious, inquisitive, flexible, and multi-faceted mindset to the workplace
• Curious brand marketer that has multi-channel experience across a variety of different disciplines
• Ability to self-start and work within a small team and dynamic organization
• Exceptional communicator (written and oral) who overdelivers and strives to impress everyone around him/her with work ethic and willingness to go above and beyond
• Experience managing day-to-day account operations
• Strong sense of ownership, ensuring goals are met and high-level standards are upheld
• Ability to think strategically, creatively, and problem-solve independently (and in groups)
• Excellent time management and ability to multitask effectively in fast-paced environments
• Proficient in PowerPoint, Excel, and Word with the technical/computer skills to create and deliver client presentations
• Goal-oriented, results-driven and able to maintain composure under pressure
• Able to communicate and connect effectively and personably, recognizing the need to adjust communication style according to the audience
• Proactive and productive, recognizing opportunity and implementing procedures to achieve better job efficiencies
• Driven to increase industry knowledge and work to stay ahead of the curve
• Uncompromised ethics, integrity, and discretion with company and client information
• Engages in internal activities (team building, events, off-sites, etc.) and embraces internal culture
• Ability to travel frequently and work nights, weekends, and holidays

The pay range for this position is $140,000 - $155,000 per year. This position is also eligible for benefits and discretionary bonus.

Please note that the foregoing compensation information is a good-faith assessment associated with this position only and is provided pursuant to the New York City Salary Transparency Law. 

Ultimately, the salary may vary based upon, but not limited to, relevant experience, time in role, business sector, and geographic location, among other criteria. 

This position is not eligible for sponsorship.

Excel Sports Management provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.  This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, leaves of absence, compensation and training.