Marketing Specialist (Hybrid, Cluj-Napoca)

ABOUT US

We are a fully integrated digital solutions provider catering to international brands looking to create Web3 experiences. Our partners rely on our unique ability to craft innovative projects that redefine customer expectations, from strategy to engineering, all the way to customer care support.

Explora Solutions offers flexibility and opportunities for digital and service professionals that are looking for a challenging and rewarding work environment because our trust-based collaborative style provides them with the freedom they need to be their best version of themselves.

The Marketing Specialist plays a key role on the Retention & Loyalty team. Enthusiastic and analytical, he or she has the know-how to identify, target and influence user behavior to increase customer retention and profitability. Reporting to a Marketing Manager, he or she will work with different partners across the organisation on the best solutions for Customer Journey Optimization.

THE SUCCESSFUL CANDIDATE WILL:

• Support the planning and execution of loyalty strategies to support our customer retention efforts;
• Support special projects designed to improve profitability;
• Work hand-in-hand with various internal stakeholders to support both short and long term Retention marketing strategies;
• Communicate campaign metrics and results to stakeholders;
• Define and collaborate on the personalization of the customer experience on and off website;
• Manage internal resources to ensure fixed and variable scope deliverables are delivered on time, on budget, and as specified;
• Produce high-quality proposals, reports and process documents;
• Ability to identify new areas for improvement and development of Lifecycle campaigns and to articulate to business leaders;
• Ensure that campaigns, creative briefs and other strategic marketing documents, and the overall campaign calendar accurately reflect marketing objectives, target groups and ROI in-line with the business strategy;
• Responsible for the preparation of summary reports and post-campaign analysis for projects, utilizing Business Intelligence resources to ensure learnings and process development;

WHAT QUALIFIES YOU TO JOIN US ON OUR MISSION

• Two to four years of digital marketing experience with a successful track record of implementing and managing Digital Marketing Programs in a multi-channel environment;
• Basic knowledge of Customer Journey Optimization best practices with experience in developing and implementing testing strategies across channels, including designing and analyzing contact strategies, automation techniques/tools and customer experience optimization;
• Demonstrated experience with data-driven marketing, A/B and multivariate testing experience, Analytics, with a successful track record of implementing and managing different Digital Marketing Tools;
• Ability to interpret and present data/results (both written and verbal) to stakeholders in engaging and meaningful ways;
• Advanced knowledge of MS Office software applications; advanced Excel is a must;
• Ability to manage and prioritize multiple projects simultaneously within a complex organization;
• Excellent negotiation, influence and relationship building skills;
• Must be able to travel 10-15%;
• Hybrid working model (2 days/ week in office).

WHAT WE WILL BRING AS BACKUP

Our people are at the heart of everything we stand for and will go above and beyond for our customers. We know that drive and passion are hard to generate when we are not feeling valued or having fun, so we make sure our team is well looked after! Working at Explora Solutions, you’ll experience:

Our people are at the heart of everything we stand for and will go above and beyond for our customers. We know that drive and passion are hard to generate when we are not feeling valued or having fun, so we make sure our team is well looked after! Working at Explora Solutions, you’ll experience:

• Great employee benefits like 25 days of leave, meal tickets of 40 lei/day, pension coverage, full health and dental coverage for you and dependents, 7Card subscription, learning and development tailored to your career path, travel & wellness allowance, plus lots of fun activities throughout the year
•  Support and collaboration, not just within your immediate team, but with the broader organization as well
•  An organization that can flex, and truly supports work-life balance.

#LI-Hybrid