Social Media Specialist (Hybrid, Cluj-Napoca)

ABOUT US

We are a fully integrated digital solutions provider catering to international brands looking to create Web3 experiences. Our partners rely on our unique ability to craft innovative projects that redefine customer expectations, from strategy to engineering, all the way to customer care support.

Explora Solutions offers flexibility and opportunities for digital and service professionals that are looking for a challenging and rewarding work environment because our trust-based collaborative style provides them with the freedom they need to be their best version of themselves.

We are seeking an experienced and creative Social Media Specialist with strong strategic expertise in digital marketing. The ideal candidate understands that effective social media is not about chasing viral moments, but about crafting platform-specific strategies aligned with audience behavior. Reporting to the Social Team Leader, you bring proven creative, strategic, and communication skills, along with hands-on experience growing international social media accounts and a solid understanding of social marketing principles. As a key member of our marketing team, you will demonstrate the ability to collaborate seamlessly with cross-functional stakeholders, including Demand Generation, Conversion Optimization, SEO, Content Marketing, and Creative Services.

THE SUCCESSFUL CANDIDATE WILL:

• Demonstrate sports knowledge/interest. Aspiration to have worked in sports social media previously.
• Support your squad in creating, managing and executing social strategies by guiding the overall brand initiatives into campaigns on appropriate social media channels.
• Ensure your social agency to create, curate, develop and manage social content (digital images, photography, video and copy).
• Oversee proof-reading and approval of monthly social calendars, adhering to the client’s brand voice and tone.
• Development of social media playbooks and posting calendars for our client to ensure continuity of efforts and deploying central thematic stories.
• Review monthly/quarterly/annual reports and planning.
• Oversee the deployment of influencer marketing strategies that expand the user base and create excitement.
• Contributes to the development of meaningful, shareable content that incites action and engagement on social channels.
• Look for non-traditional opportunities for brand distribution (podcasts, events, forums, etc.)
• Collaborate closely with content and SEO team leads for unified distribution of content and link building opportunities on social.
• Maintain up-to-date analytics and reports on all social accounts, with continuous optimization toward key audiences and objectives.
• Daily monitoring and engaging within social agency, with continuous optimization and recommendations.
• Conduct ongoing competitive intelligence analysis. Ongoing analysis of social data and metrics; issuing weekly, monthly and yearly reports and executing appropriate strategies and recommendations for improvement.
• Creating benchmarks and forecasts by campaign.
• Trouble-shooting issues when they arise, seeking the best solution for the client.
• Act as point of brand contact during site outage issues if they occur.

WHAT QUALIFIES YOU TO JOIN US ON OUR MISSION

• 3+ years in a similar capacity with a medium to large scale Marketing organization
• Agency management experience is an advantage.
• Knowledge of all social media platforms (including Facebook, X, Instagram, TikTok, Snapchat, Pinterest and YouTube).
• Demonstrated experience with social media content creation across various channels and media types. Experience building and growing brands on social media.
• Strong track record of managing resources including budgets and personnel.
• Ability to prioritize tasks in a fast paced environment.
• Motivated individual, comfortable with rapid changes.
• Experience managing multiple projects at the same time and proven time management skills.
• Hybrid working model (2 days/ week in office)

WHAT WE WILL BRING AS BACKUP

Our people are at the heart of everything we stand for and will go above and beyond for our customers. We know that drive and passion are hard to generate when we are not feeling valued or having fun, so we make sure our team is well looked after! Working at Explora Solutions, you’ll experience:

• Great employee benefits like 25 days of leave, meal tickets of 40 lei/day, pension coverage, full health and dental coverage for you and dependents, 7Card subscription, learning and development tailored to your career path, travel & wellness allowance, plus lots of fun activities throughout the year
• Support and collaboration, not just within your immediate team, but with the broader organization as well
• An organization that can flex, and truly supports work-life balance.

#LI-Hybrid