Head of Product Growth

Head of Product Growth

Location: Israel
Team Size: 2
Experience: 6–8+ years

Are you a world-class product growth leader with a proven track record of driving user adoption, engagement, and revenue impact? At Kape Technologies, we’re shaping the future of cybersecurity and digital privacy through a diverse portfolio of category-leading brands, including ExpressVPN, ExpressKeys, ExpressMailGuard, ExpressAI, Identity Defender, CyberGhost, Private Internet Access, and Holiday.com.

This is a rare opportunity to own and scale product-led growth across a global portfolio, operating at the intersection of product, growth, and marketing to influence how millions of users discover, adopt, and engage with our products—while helping Kape Privacy strengthen its position as a top global cybersecurity company.

As Head of Product Growth, you will lead a high-performing team and drive growth initiatives across the full user journey, partnering closely with Product, Pricing, Engineering and Marketing teams to deliver measurable business impact.

What You’ll Own

Own Product-Led Growth Across the Portfolio

• Own and drive product-led growth strategy across all brands, with a clear focus on user acquisition, activation, and feature adoption.
• Identify and unlock opportunities to improve conversion, engagement, and monetization across the user journey.
• Define and track KPIs across conversion rates, activation, adoption, and revenue impact.

Drive Adoption of New Products & Features

• Lead initiatives to drive adoption of new and existing products across the portfolio.
• Translate product roadmaps into clear growth opportunities and execution plans.
• Ensure new features and products achieve strong market uptake and user engagement.

Lead Go-to-Market with a Growth Lens

• Own go-to-market strategies for new products and features, ensuring strong alignment with growth objectives.
• Develop clear, compelling positioning and messaging that drives user understanding and conversion.
• Continuously optimize GTM performance through testing and iteration.

Own Pricing & Packaging Strategy (in partnership)

• Partner closely with the Pricing Analyst and cross-functional stakeholders to develop and refine pricing and packaging strategies.
• Contribute to subscription models, promotions, and offers that maximize conversion and revenue growth.
• Ensure pricing and packaging are effectively reflected in user journeys and messaging.

Partner Across Lifecycle & Product

• Work closely with Lifecycle teams to ensure seamless execution across channels, from onboarding through retention.
• Partner with Product and Engineering to translate roadmap into growth-driving initiatives.
• Operate as a key bridge between product strategy and growth execution.

Lead & Influence Across the Organization

• Lead, inspire, and mentor your team to deliver exceptional results.
• Operate as a strong cross-functional leader, influencing senior stakeholders across Product, Lifecycle, Growth, and Marketing.
• Drive alignment across teams, challenge thinking where needed, and ensure high-quality execution across multiple workstreams.
• Foster a culture of accountability, experimentation, and continuous improvement.

What You’ll Need to Succeed

• 6–8+ years of experience in product growth, product marketing, or growth roles within B2C, SaaS, or consumer tech
• Proven track record of driving user growth, product adoption, and measurable business impact

Proven experience leading, mentoring, and developing high-performing teams, with the ability to drive alignment and deliver results through others

• Demonstrated ability to operate hands-on while leading, driving initiatives from strategy through execution
• Strong experience working across Product, Growth, and Marketing teams
• Experience contributing to or influencing pricing and packaging strategies
• Deep understanding of conversion funnels, activation, and product-led growth principles
• Strong analytical mindset with the ability to translate data into actionable insights and experiments
• Excellent communication and stakeholder management skills, with the ability to influence senior, cross-functional teams

Before you apply

• At the moment, we do not sponsor visas in the EU. For Hong Kong, we require at least two years of working experience and a university degree in a related field. For Singapore and the UK, we can only sponsor visas for mid-career or above.
• Please upload your resume as a PDF and do not include any salary or compensation information in it.

ExpressVPN is one of the world’s leading providers of online privacy and security services for consumers. Started in 2009, we’ve grown to have millions of active paying customers, a team of more than 700 people worldwide, and a brand recognized by hundreds of millions of people in 18 languages and more than a hundred countries. We see huge growth in our industry, and are gaining market share through strong execution.