Head of Influencer Marketing

At Kape (ExpressVPN, CyberGhost VPN, Private Internet Access), we are redefining how performance-driven influencer marketing drives growth across global markets.

As the Head of Influencer Marketing, you will lead the strategy, execution, and scaling of our global influencer programs, with a strong focus on performance influencers and measurable impact. You will manage multi-million dollar budgets, build and lead a high-performing team, and drive innovative partnerships that deliver both brand and performance results.

This is a high-impact leadership role where you will shape how we collaborate with influencers and agencies worldwide, while directly contributing to business growth across key markets.

 

Why This is an Exciting Opportunity:
• Ownership & Impact: Lead and scale a core growth channel with direct impact on revenue and performance
• Leadership Role: Build, manage, and grow a global influencer marketing team
• Global Reach: Work with top-tier influencers and agencies across key international markets
• Performance Focus: Drive ROI-focused campaigns with clear, measurable outcomes

 

Key Responsibilities:
• Own and lead the global influencer marketing strategy across all brands and markets
• Manage and optimize a multi-million dollar annual budget with a strong focus on ROI and scalability
• Build, lead, and develop a high-performing influencer marketing team (including hiring and onboarding)
• Lead negotiations and close high-value deals with influencers, agencies, and strategic partners
• Approve partnerships, campaigns, and commercial agreements to ensure alignment with business goals
• Maintain direct relationships with top-tier influencers and key agencies
• Drive performance-based influencer campaigns
• Analyze campaign performance and continuously optimize for growth and efficiency
• Collaborate with cross-functional teams (marketing, product, legal, finance, data, brand, PR) to align influencer activity with broader strategies
• Identify new growth opportunities, platforms, and trends within the influencer ecosystem
• Ensure consistent execution while adapting strategies to different markets and audiences

 

Role Requirements:
• Proven experience in influencer marketing with a strong focus on performance influencers - Must
• 5+ years of experience in influencer/partnerships/performance marketing
• Proven managerial experience - Must (team leadership, hiring, and development)
• Hands-on experience managing multi-million dollar budgets
• Strong negotiation skills with a proven track record of closing high-value deals
• Deep understanding of performance marketing, attribution, and ROI-driven campaigns
• Experience working directly with influencers and agencies at scale
• Ability to build and scale processes in a fast-paced, high-growth environment
• Strong analytical skills and data-driven mindset
• Excellent communication and stakeholder management skills
• Fluent English - Must

 

Bonus Qualifications:
• Experience in SaaS companies
• Background in global marketing and multi-market execution
• Familiarity with affiliate or performance partnerships ecosystems
• Experience scaling influencer programs into a primary growth channel

 

#LI-NL1

Before you apply

• At the moment, we do not sponsor visas in the EU. For Hong Kong, we require at least two years of working experience and a university degree in a related field. For Singapore and the UK, we can only sponsor visas for mid-career or above.
• Please upload your resume as a PDF and do not include any salary or compensation information in it.

ExpressVPN is one of the world’s leading providers of online privacy and security services for consumers. Started in 2009, we’ve grown to have millions of active paying customers, a team of more than 700 people worldwide, and a brand recognized by hundreds of millions of people in 18 languages and more than a hundred countries. We see huge growth in our industry, and are gaining market share through strong execution.