Digital Marketing Assistant (Vacation Rental Industry)
About Us
We’re Extenteam, a dynamic company revolutionizing the short term vacation rental industry. Our proven business model has generated consistent revenue, and we are now expanding from a professional services model to a scalable tech-based subscription-first model.
As a scaling stage startup, we aim to grow our Monthly Recurring Revenue (MRR) to double our revenue by January 2026 by providing an AI assisted SaaS platform that works for all short term rental businesses regardless of their size.
Extenteam is on a mission to streamline and support vacation rental businesses by providing top-notch solutions, including guest communication and property management support.
We generate revenue through two primary streams:
- Dedicated Team Members: Providing trained overseas talent with a recurring premium model, replacing one-time recruitment fees.
- Tailwind - SaaS Platform: A guest communication Software blended with our shared services team, supporting smaller operators typically with less than 50 units - helping Extenteam increase profitability while growing our product market fit and expanding TAM and service levels.
Extenteam is a small but mighty team of 50 consisting of Sales, Partner Success, Marketing, HR & Recruiting, Engineering, Product and Admin (IT, Data etc). We are spread out across the world but we have hubs in Miami, LA, Medellin, and actively expanding into Europe. Our 50 people core team is supported by 400+ DTMs (dedicated team members) that are servicing our customers.
Our Values:
- Commitment to Excellence: Continuously raising the bar and setting new standards in guest communications and service delivery.
- Exceptional Collaboration: Thriving in a fast-paced, high-performance environment built on clear communication and teamwork.
- Unified Purpose: Aligning behind a shared mission to drive success with an intense focus. One shared consciousness.
- Data-Driven Decision-Making: Prioritizing data and results over emotions when making objective, professional decisions.
- Emphasis on Details: Details matter at every level. Leaders are expected to have a deep understanding of the specifics and adopt a hands-on management style.
Our Leadership Philosophy
Our company embraces a management style inspired by the ideals of "founder mode," as championed by Airbnb’s Brian Chesky. This means a hands-on, visionary approach to leadership, with a relentless focus on innovation, product excellence, and customer-centric decision-making. We encourage proactive problem-solving, direct involvement in key initiatives, and a collaborative, high-performance culture.
To learn more about the "founder mode" philosophy and how it shapes our operations, you can explore this link. Understanding this mindset will provide valuable context for how we operate and what we value in our team members.
bookings. The ideal candidate has experience in digital marketing and the vacation rental industry, strong analytical skills, and the ability to adapt to evolving OTA algorithms.
Key Responsibilities:
Listing Management and Optimization:
● Optimize Property Listings Across OTAs – Create and enhance listings on OTA platforms like Airbnb, Vrbo by crafting captivating descriptions, selecting high-quality images, and utilizing SEO best practices to improve search rankings.
● Ensure Listing Accuracy & Compliance – Regularly update property details, amenities, policies, and availability to prevent discrepancies and maintain compliance with OTA guidelines.
● A/B Test Listing Elements – Experiment with different headlines, descriptions, and images to determine what resonates best with potential guests and improves conversion rates.
● Analyze Performance & Drive Conversions – Track key metrics such as booking rates, guest engagement, and listing visibility, using data-driven insights to improve performance and increase direct bookings.
● Stay Up to Date on OTA Algorithm Changes – Monitor industry trends and platform updates to adjust strategies and maintain strong listing performance across multiple booking channels.
Social Media Management and Content Creation:
● Write compelling copy for blogs, social posts, ads, and emails that reflect the company’s voice and appeal to target audiences.
● Create, schedule, and publish engaging posts across platforms like Instagram, LinkedIn, and TikTok, and Facebook.
● Monitor and respond to comments and messages to foster community engagement.
● Track performance metrics and suggest improvements.
Email Marketing:
● Assist with our email marketing in preparing and sending email campaigns to promote vacation homes, seasonal promotions, plus special offers.
● Maintain and grow email subscriber lists.
● Analyze open rates, click-through rates, and conversions to optimize email performance.
● Conduct market research to identify trends and opportunities.
Website Maintenance:
● Update and refresh website content, including blogs, and promotional pages.
● Collaborate with the team to ensure the website aligns with brand standards and goals.
● Assist in tracking website analytics to inform content strategy.
Analytics and Reporting:
● Monitor key performance indicators (KPIs) such as engagement, lead generation, and conversions.
● Compile insights to help the team refine strategies.
● Stay updated on competitor activity and industry trends.
Administrative Tasks:
● Organize marketing assets, maintain calendars, and prepare presentations as needed.
● Manage digital marketing tools and subscriptions to ensure smooth operations.
Foundational Requirements:
● 2 to 4 years of experience in digital marketing preferably in the vacation rental industry.
● Experience and understanding of the vacation rental industry.
● Excellent written and verbal English skills.
● Strong organizational skills with the ability to multitask and prioritize workload.
● Ability to work independently in a remote work environment.
● Attention to detail and commitment to providing exceptional service.
● Possess critical thinking and problem-solving skills.
● Ability to learn new software quickly and efficiently.
● Willingness to ask questions when unclear about a task or process.
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