Job Application for Product Marketing Manager at ExtraHop

ExtraHop is reinventing Network Detection and Response (NDR) to help enterprises and organziations stay ahead of emerging threats with unmatched network visibility, context, and control.

Today’s attackers bypass traditional security defenses through identity-based entry, move invisibly across cloud, on-premise, and data center networks using encryption and trusted applications, and exploit and exit whenever they want. But all of that movement is visible on the network... if you can see it.

By combining the power of NDR with Network Performance Management (NPM), Intrusion Detection Systems (IDS), and forensics in a single, integrated platform, ExtraHop can decrypt and unlock complete packet-level data at wire speed, analyze and correlate it across all your networks, applications, devices, and users with cloud-scale machine learning, and provide a single interface to the SOC to detect, investigate, and remediate modern cyber risks in real time.

Position Summary

We’re looking for a Product Marketing Manager to be a contributor of the Security Product Marketing team at ExtraHop. In this highly visible role, you will be instrumental in building and establishing ExtraHop’s Network Detection and Response business lines, while establishing ExtraHop as a leader within the cybersecurity markets.

This position requires an understanding of security, and network infrastructure markets. The ideal candidate will identify market needs, work with customers, sales, product management, and other stakeholders to articulate and develop the unique value that ExtraHop provides. This role encompasses product positioning, messaging, product strategy, collateral creation, and execution of marketing programs with other marketing, sales, and product management teams.

Key Responsibilities

Effectively communicate ExtraHop’s position to sales, channel partners, customers, and analysts
Create sales tools and training:

Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling of ExtraHop’s products
Create customer case studies with input from the sales team to document application stories for key target customers and train the sales team on the concepts

Conduct competitive analysis/market research:

Develop and produce market research insight reports and detailed sales tools (products and technology). Work with product management and field teams to develop messaging and materials to help position ExtraHop in the minds of the buyers
Position ExtraHop products and solutions within key markets

Develop compelling content in collaboration with internal stakeholders that will help drive customer engagement, thought leadership, and content marketing
Help conceive and develop innovative marketing programs that drive demand
Responsible for collecting the requisite content for inclusion on the ExtraHop’s web from others in the organization and work with our webmaster to ensure high SEO ratings based on content and keeping that content current

Required Qualifications

Bachelor’s degree or equivalent, MBA is a plus.
3+ years of product marketing experience with B2B technology companies
Experience in cybersecurity and security buyer personas.
Understanding of cloud, network infrastructure, and related buyer personas
Technical aptitude coupled with an enthusiasm for technology and the ability to translate this into compelling narratives
Passion for analyzing products, customers, and market dynamics
Strong writing and communication skills with the ability to create exceptional content and comfortably engage with sales, customers, and partners
Solid organizational skills with the ability to manage multiple priorities and meet deadlines
Proven ability to work collaboratively across teams
Experience working closely with sales, customers, and analysts in presenting a product value proposition, messaging, and customer benefits
Experience in marketing products and services to enterprises, service providers, and channel partners
Previous success in the development and the execution of integrated product marketing plans
Excellent people and management skills to interact with staff, colleagues, cross-functional teams, and third party agencies
Willing to travel 20% (US travel)
Work cooperatively with others within the organization and other cross-functional stakeholders.
Work well in fast-paced, high-stress environments.
Has predictable, reliable attendance.

Preferred Qualifications

Understanding of the cybersecurity landscape, including current threats, technologies, and regulations.
Familiarity with specific security domains such as endpoint security, network security, data security, threat intelligence, incident response, vulnerability management, security operations, and emerging areas like security for AI or zero trust principles.
Ability to develop marketing strategies and content tailored to technical audiences (e.g., security operations teams and practitioners) as well as business decision-makers (e.g., CISOs).
Understanding of enterprise security architecture, data protection models, and regulatory compliance frameworks (e.g., GDPR, HIPAA, FedRAMP).

The salary range for this role is $150,000 - $160,000 + bonus + benefits

ABOUT EXTRAHOP:

ExtraHop empowers enterprises to stay ahead of evolving threats with the most comprehensive approach to network detection and response (NDR). Since 2007, the company has helped organizations across the globe extract real-time insights from their hybrid networks with the most in-depth network telemetry.

ExtraHop NDR uniquely integrates network threat detection, network performance management (NPM), intrusion detection (IDS), and packet forensics into a single console with 100GB+ sensors, real-time decryption, and cloud-scale machine learning - delivering complete network visibility, unmatched context for data-driven security decisions, and improved SOC productivity.

ExtraHop is recognized by leading organizations for both its innovation in the market and its commitment to building a world-class team. We are the only NDR vendor recognized as a leader by all major analyst firms including the 2024 Gartner® Magic Quadrant for Network Detection and Response™, the 2023 Forrester® Wave for Network Analysis and Visibility, the 2024 IDC® Marketscape for NDR, and the 2024 Gigamon® Radar Report for Network Detection and Response.

OTHER BENEFITS:

Employees' wellbeing is top of mind for the ExtraHop team. Employees and their families will have the option to participate in the following benefits:

Health, Dental, and Vision Benefits
Flexible PTO, Sick Time Prorated Based on Date of Hire, and All Federal Holidays (US Only) + 3 Days of Paid Volunteer Time
Non-Commissioned Positions may be eligible to participate in the Annual Discretionary Bonus Plan
FSA and Dependent Care Accounts + EAP, where applicable
Educational Reimbursement
401k with Employer Match or Pension where applicable
Pet Insurance (US Only)
Parental Leave (US Only)
Hybrid and Remote Work Model

Our people are our most important competitive advantage, leading the charge against cyber criminals. Join the fight today!

To learn more, visit www.extrahop.com or follow us on LinkedIn.

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Product Marketing Manager

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