Americas Channel Marketing Manager
ExtraHop is reinventing Network Detection and Response (NDR) to help enterprises and organziations stay ahead of emerging threats with unmatched network visibility, context, and control.
Today’s attackers bypass traditional security defenses through identity-based entry, move invisibly across cloud, on-premise, and data center networks using encryption and trusted applications, and exploit and exit whenever they want. But all of that movement is visible on the network... if you can see it.
By combining the power of NDR with Network Performance Management (NPM), Intrusion Detection Systems (IDS), and forensics in a single, integrated platform, ExtraHop can decrypt and unlock complete packet-level data at wire speed, analyze and correlate it across all your networks, applications, devices, and users with cloud-scale machine learning, and provide a single interface to the SOC to detect, investigate, and remediate modern cyber risks in real time.
ExtraHop is looking for a B2B channel professional with the skills and drive to define and supercharge our reseller and partner marketing efforts.
We’re a fast-growing cybersecurity leader, reinventing Network Detection and Response (NDR) to help enterprises outpace emerging threats with unmatched visibility, context, and control.
Our track record? We’re the only NDR vendor named a Leader by every major analyst firm, which is a testament to the trust our customers place in us and the results we deliver.
If you thrive on innovation, live for building high-impact channel partnerships, and want to make your mark protecting the world’s digital infrastructure, let’s talk. This is your chance to help shape the future of cybersecurity
About the Role
Reporting to the Head of Americas Marketing, your mission will be to turn our partner ecosystem into a high-performance growth engine. You’ll own defining core aspects of our overall channel marketing strategy and program as well as having direct execution of integrated campaigns that drive real pipeline, measurable impact, and long-term value across our North American partner landscape.
This is a role for someone who thrives at the intersection of strategy and execution — someone who’s equally comfortable building the plan and rolling up their sleeves to get it across the finish line.
Key Responsibilities
- Own Channel Partner Marketing – Develop and execute go-to-market programs with 10 key national resellers and distributors to amplify reach and drive revenue.
- Develop, implement, manage, and optimize our Market Development Fund (MDF) process, planning, utilization, and ROI reporting to optimize marketing investment.
- Advise on and develop our overall process and plan for Channel Development Funds (CDF) working with our Americas channel leadership and Channel Account Managers.
- Identify key signals and trends to help shape a best-in-class Partner Marketing Enablement program.
- Collaborate with Sales – Partner closely with National Channel Sales Leaders to develop marketing strategies that directly align with revenue goals.
- Execute World-Class Events & Experiences – work with your Field Marketing peers to develop and execute regional events, customer roundtables, and executive briefings, ensuring every touchpoint delivers impact.
- Establish Brand Presence & Thought Leadership – Position ExtraHop as a must-have security solution through our national partners including integrated Social, content, webinars, and local and channel digital marketing.
- Lead cross-functional teams in delivering strategic joint marketing campaigns that drive qualified leads and sales opportunities.
- Define how partners engage with ExtraHop throughout the customer journey, and implement a unified, omnichannel marketing approach.
- Establish and track campaign performance metrics, providing insights to drive pipeline growth and program optimization.
- Increase adoption of partner enablement tools, including campaign content, event kits, and social media templates for co-branded efforts.
- Ensure brand consistency across partner-led initiatives and reinforce the ExtraHop value proposition in all joint marketing efforts.
Required Qualifications
- 8-12 years of partner/channel marketing experience in preferably in enterprise B2B, cybersecurity, infrastructure, or software. Experience with developing channel functions within a fast growing technology company strongly encouraged.
- Strong understanding of the channel ecosystem—including VARs, MSSPs, alliances, and distributors—with experience leading both strategy and execution.
- Proven project management skills with the ability to manage multiple campaigns and stakeholders simultaneously.
Experience with MDF budget management and reporting on program effectiveness. - Excellent written and verbal communication skills.
- Proficiency with marketing and sales platforms such as HubSpot, Marketo, Salesforce, and partner portals.
- Creative thinker with a strong analytical and data-driven mindset.
- Work cooperatively with others within the organization and other cross-functional stakeholders.
- Work well in fast-paced, high-stress environments.
- Has predictable, reliable attendance.
The salary range for this role is $165,000 - $180,000 + bonus + benefits
ABOUT EXTRAHOP:
ExtraHop empowers enterprises to stay ahead of evolving threats with the most comprehensive approach to network detection and response (NDR). Since 2007, the company has helped organizations across the globe extract real-time insights from their hybrid networks with the most in-depth network telemetry.
ExtraHop NDR uniquely integrates network threat detection, network performance management (NPM), intrusion detection (IDS), and packet forensics into a single console with 100GB+ sensors, real-time decryption, and cloud-scale machine learning - delivering complete network visibility, unmatched context for data-driven security decisions, and improved SOC productivity.
ExtraHop is recognized by leading organizations for both its innovation in the market and its commitment to building a world-class team. We are the only NDR vendor recognized as a leader by all major analyst firms including the 2024 Gartner® Magic Quadrant for Network Detection and Response™, the 2023 Forrester® Wave for Network Analysis and Visibility, the 2024 IDC® Marketscape for NDR, and the 2024 Gigamon® Radar Report for Network Detection and Response.
OTHER BENEFITS:
Employees' wellbeing is top of mind for the ExtraHop team. Employees and their families will have the option to participate in the following benefits:
- Health, Dental, and Vision Benefits
- Flexible PTO, Sick Time Prorated Based on Date of Hire, and All Federal Holidays (US Only) + 3 Days of Paid Volunteer Time
- Non-Commissioned Positions may be eligible to participate in the Annual Discretionary Bonus Plan
- FSA and Dependent Care Accounts + EAP, where applicable
- Educational Reimbursement
- 401k with Employer Match or Pension where applicable
- Pet Insurance (US Only)
- Parental Leave (US Only)
- Hybrid and Remote Work Model
Our people are our most important competitive advantage, leading the charge against cyber criminals. Join the fight today!
To learn more, visit www.extrahop.com or follow us on LinkedIn.
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