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Social Media Manager & Content Creator

NY Metro

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The Social Media Manager & Content Creator will work directly with the Senior Director of Marketing to develop our overarching owned social media strategy aligned to growth goals and business needs. The person in this role will lead the strategy, planning and execution of brand content across all social media platforms. They will refine our social media approach on existing platforms and define it in new ones, with the ultimate goals of creating best-in-class content and growing our community.

 

What you’ll do:

  • Ideate, develop, and create dynamic content to help attract, engage, and grow our brand community across social media platforms (TikTok, Instagram, Facebook, LinkedIn, etc.)
  • Translate the Faherty brand voice to each social platform
  • Generate new content ideas that align with and expand on the brand's mission and brand story
  • Partner with influencer and growth marketing to identify and surface creators and influencers that align with Faherty brand and brand values
  • Develop and maintain editorial calendars for all social channels, leveraging seasonal go to market plans in partnership with marketing team
  • Manage, track, and report weekly and monthly performance for all social channels—and be able to identify ways we can quickly pivot and improve as needed
  • Schedule and post on all social media platforms 
  • Guide curation of user-generated content
  • Oversee community management including interacting with our audience, responding to DMs, and liaising with the CX team to resolve customer issues
  • Keep up with the latest social media trends (news, memes, celebrities, music, etc.) and partners (whether it’s influencers, creators, or other organizations) and find brand-right ways to incorporate them into our content
  • Collaborate with the marketing team and other cross-functional partners at Faherty 

 

What you’ll have:

  • Minimum of 7 years’ experience in social media management with a track record of creating engaging content 
  • In-house brand experience from a fashion/lifestyle, beauty or product driven brand preferred
  • Interest in fashion/lifestyle, entertainment, and current events a must
  • Innovative, strategic, and analytical thinker
  • Self-starter with a strong sense of urgency and prioritization skills
  • Team player who works well both collaboratively and autonomously
  • Organizational and time-management skills
  • Keen eye for detail and aesthetic
  • Proficient in photography & video
  • Proficient in Photoshop, After Effects, Premier, and InDesign
  • Graphic design skills 
  • Animation skills a plus

We aim to pay competitively for our size and industry. The base salary range for this position is $95,000 - $110,000 USD, but we will consider location, skill level and experience to determine the final offer.

Why us you ask!

  • Health benefits
  • 401(K) Plan with company match
  • Incentives Program
  • Commuter Options/Benefits
  • Generous employee discount

 

If you are a California resident, please review the additional privacy disclosures available in our Privacy Policy, which provides a summary of how we collect, use, disclose, and share personal information about you and explain your rights under the California Privacy Rights Act ("CPRA") in our Notice to California Residents. 

 

A bit about us:

Founded in 2013 by Mike and Alex Faherty and Kerry Docherty, Faherty is a family-run lifestyle and apparel brand fueled by purpose and optimism. Our goal: to build a new American legacy by creating high-quality, sustainably minded, feel-good favorites that will bring you joy to wear.

We feel a deep responsibility to do things differently: to promise comfort without compromising quality. To hold ourselves to a higher standard with a lower environmental impact. To leave the world a better place than we found it.

We recognize the impact the fashion industry has on the world, and we’re dedicated to learning how to be better stewards of the planet. We believe the power of conversation and connection can make real change, and we’re committed to supporting people and organizations doing work that we believe in.

Our passionate leadership team comes from different backgrounds but share a singular goal: to deliver on our promise of comfort and craftsmanship. To work side-by-side in a collaborative, energetic, and creative environment every day, like the family we are.

We welcome everyone — and we mean everyone. We believe a diversity of viewpoints, experiences, and backgrounds only serve to make our team stronger, which is why we strongly encourage those from historically and systemically marginalized communities to apply: BIPOC, women, and people in the LGBTQIA+ community, to name a few. We strive to lead consciously, bravely, and inclusively — and to reflect those values in our work. Employees should embody the five core values of the Faherty team:


    1. Always Innovate, constantly seeking creative ways to improve and drive forward.
    2. Bring Day One passion, energy, and grit to every challenge, iterating relentlessly to exceed expectations.
    3. Move forward as one with a shared purpose, All Together, fostering inclusivity and collaboration across teams.
    4. Harness the Power of Positivity, even when things get tough we’re leading with optimism and resilience in every interaction with our team, customers, and communities.
    5. Deliver with a Timeless focus, ensuring quality and long-term impact in all efforts.


Remain compassionate. Stay focused. Seek joy. Let’s make the world a better place!

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