Senior Digital Account Director

About Faircom New York (FNY)

Faircom New York is a full-service international fundraising and communications agency helping nonprofit organizations—particularly in the human rights and global impact space—grow their reach and revenue through integrated, data-driven strategies. For over 20 years, we’ve partnered with mission-driven organizations to deliver high-performing fundraising programs across channels.

 

The Role

We’re looking for a Senior Digital Account Director to lead strategy and execution across a portfolio of key nonprofit accounts, with a focus on human rights and mission-driven organizations.

• This is a senior, client-facing role responsible for owning integrated digital fundraising programs across email, SMS, paid media, and web. You’ll act as a strategic partner to clients, lead cross-channel planning, and drive measurable growth across acquisition, retention, and long-term donor value.
• This role is best suited for someone coming from a direct response agency environment who is comfortable balancing high-level strategy with hands-on oversight in a fast-paced setting.

 

What You’ll Do

Own Strategy for Key Accounts

• Lead digital fundraising strategy for a portfolio of high-value nonprofit clients
• Develop and present annual and multi-channel plans aligned with direct mail and broader development goals
• Drive donor lifecycle strategy, including acquisition, retention, and reactivation

 

Lead Client Relationships

• Serve as the senior day-to-day lead and primary point of contact
• Act as a strategic advisor to senior stakeholders, guiding long-term program growth
• Lead client meetings, reporting, and performance discussions with clear, actionable insights

 

Drive Integrated Campaigns

• Oversee execution across email, SMS, paid media (search, social, programmatic, video), and web
• Ensure digital efforts are fully integrated with direct mail and offline channels
• Lead onboarding and initial strategy for new client engagements

 

Lead Internal Teams

• Direct cross-functional teams across creative, media, data, and tech
• Ensure high-quality, on-time delivery across all campaigns
• Maintain strong alignment between strategy, execution, and client goals
• Support and mentor junior team members

 

Optimize & Innovate

• Build and lead complex structured testing roadmaps across channels
• Translate performance data into clear strategic recommendations
• Drive innovation across programs, including the use of automation and AI where appropriate

 

What We’re Looking For

• 10+ years in direct response marketing, ideally within an agency setting
• Experience leading integrated digital fundraising programs for nonprofit clients
• Strong background working alongside direct mail programs
• Deep understanding of donor lifecycle strategy and performance optimization
• Proven ability to manage senior client relationships and lead strategic conversations
• Strong project management skills and ability to manage multiple priorities
• Analytical mindset with the ability to turn data into action

 

Tools & Platforms

• Experience with tools such as Salesforce, Marketing Cloud, Blackbaud, Fundraise Up, GoFundMe Pro, Mailchimp, Google Ads, Meta, DSPs, GA4, and Google Tag Manager is preferred.