Back to jobs

Regional Sales Manager

United States

fairlife, LLC is a Chicago-based nutrition company that creates great-tasting, nutrition-rich and dairy products to nourish consumers.

With nearly $3B in annual retail sales, fairlife’s portfolio of delicious, lactose-free, real dairy products includes: fairlife® ultra-filtered milk; Core Power® High Protein Shakes, a sports nutrition drink to support post-workout recovery; fairlife® nutrition plan™, a nutrition shake to support the journey to better health.

A wholly owned subsidiary of The Coca-Cola company, fairlife, LLC has been recognized by both Fast Company and Nielsen for its industry leading innovation.

To learn more about fairlife and its complete line of products, please visit fairlife.com.

Job Purpose: As the Regional Sales Manager, you will play a vital role in driving sales growth within your assigned region, assigned bottlers, and assigned customers, and act as the Fairlife SME (subject matter expert) with our partners. Responsible for overseeing all aspects of sales & execution within an assigned region, including daily management of distributor partners to achieve profitable growth and deliver on KPI’s, store visits to review execution with all partners internal and external, organizing planning/review meetings with our distributor partners, partnering with commercial teams to bring programs into the market, and preparing for and conducting sales calls with assigned Key Accounts. This position requires extensive travel within the assigned region, approximately 50% of the time.

Job Duties:

  • Manage all aspects of sales & execution to deliver KPI’s and align to corporate goals
  • Build and maintain strong relationships with key clients, distributors and retail partners.
  • Identify new business opportunities to expand sales and market share.
  • Conduct market research and analysis through reporting tools and store visits to stay informed on trends in industry, assigned market vs ROM/national, or customer.
  • Deliver brand strategies and initiatives to distributor network within the territory
  • Store visits to review execution with all partners internal and external, including but not limited to bottlers, NAOU, and Acosta
  • Partner with internal partners to collaborate on selling tools, strategies and guidelines.
  • Meet with Distributor Network to develop plans and provide category expertise.
  • Assist in presenting Core Power’s strategies with customers; both local/regional as needed across all channels, supporting NRS division calls points, and any assigned customers.
  • Assist in executing Core Power priorities in outlets across all channels.
  • Participate in distributor meetings to update sales teams on programming, blocking and tackling metrics and actions needed, as well as sharing success stories and receive input from the sales representatives. Develop “share of mind”.
  • Ensure local/national chain programming is being adhered to at store level (pricing, positioning).
  • Identify distribution voids and develop a gap closing plan.
  • Complete any paperwork/spreadsheets that may be necessary including trackers, market surveys, etc.
  • Deliver regular quantitative and qualitative analysis and feedback to National Management Team on program results, this includes but is not limited to Weekly/Monthly Regional Recaps as well as RTE and RE Quarterly check ins.
  • Be an enthusiastic, personable and engaging brand ambassador at all times with unsurpassed product knowledge including brand positioning and functional benefits as well as retail pricing strategy.
  • Expected to be in market on a regular basis, covering entire geography of assigned area with a total portfolio lens while in market.
  • Periodically leave assigned territory to assist other markets with crew drives as requested by your Manager.

 

Skills/Qualifications Required:

  • Prior Key Account Management sales experience is a must (5 years, preferably with food or beverage products).
  • Local market knowledge (geography, key contacts, etc.).
  • Professional approach and demeanor.
  • Proactive attitude with entrepreneurial skill set, who thrives in a multi-tasking environment.
  • Demonstrated ability to deliver creative solutions that deliver on business objectives in response to inevitable market challenges.
  • Strong communication, interpersonal and organizational skills.
  • Demonstrated knowledge of building sales presentations
  • Demonstrated knowledge of industry data tools such as Nielsen, Power BI, Numerator
  • The ability to lift 50 lbs.
  • A vehicle, valid driver’s license, and proof of insurance.

 

Position Location:  Northern California Region

Position Reports to:  Sr. Director of Sales in Region

travel requirements: 50%

fairlife, LLC is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. All qualified applicants and employees will be given equal opportunity. Selection decisions are based on job-related factors.

In addition to its nondiscrimination commitment, the Company will also provide reasonable accommodation of qualified individuals with known disabilities unless doing so would impose an undue hardship on the Company. If you have a disability and would like to request accommodation in order to apply for a position with us, please email careers@fairlife.com.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in fairlife’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.