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Sr. Manager, Shopper Marketing

Chicago, Illinois, United States

fairlife, LLC is a Chicago-based nutrition company that creates great-tasting, nutrition-rich and dairy products to nourish consumers.

With nearly $3B in annual retail sales, fairlife’s portfolio of delicious, lactose-free, real dairy products includes: fairlife® ultra-filtered milk; Core Power® High Protein Shakes, a sports nutrition drink to support post-workout recovery; fairlife® nutrition plan™, a nutrition shake to support the journey to better health.

A wholly owned subsidiary of The Coca-Cola company, fairlife, LLC has been recognized by both Fast Company and Nielsen for its industry leading innovation.

To learn more about fairlife and its complete line of products, please visit fairlife.com.

job purpose:  

The Shopper Marketing Senior Manager will lead the design, activation, and execution of customer program strategies and retail media initiatives with the goals of enhancing brand equity, driving recruitment, trial, and sales. 

The ideal candidate is a passionate and proactive shopper marketing leader who excels at organizing and driving plans while working closely with internal and external stakeholders. This role will involve partnering with Brand, eCommerce, Sales, Commercial, and Connections teams across fairlife and the Coca-Cola Company, as well as collaborating with valued retail partners and agencies. A high degree of intellectual curiosity, strong attention to detail, and enthusiasm for new initiatives are essential for success in this role. 

responsibilities:  

Customer Marketing Programs: 

  • Develop plans and lead in-market execution of customer marketing programming for fairlife brand portfolio: Ultra-Filtered Milk (UFM) 52 oz and 14 oz, Core Power and Nutrition Plan at key Customers including: Walmart, Convenience Retail top customers, Drug (Walgreens and CVS) and Club (BJs, Sam’s, Costco). 
  • Develop and manage briefing process with agency and partners. 

Retail Media Strategy: 

  • Lead the development and execution of retail media strategies and campaigns, ensuring the effective use of media channels; continuously optimize by testing and learning which tactics and audiences drive key performance indicators.

 Partnership Management: 

  • Present retail media plans (annual and long-range) at Joint Business Plan and Customer meetings, in partnership with Sales, Commercial, and Coca-Cola Customer Marketing. 
  • Liaise with agencies and retail media networks to ensure the execution of high-quality and impactful marketing programs. 

Performance Management and Optimization: 

  • Collaborate with commerce marketing mix modeling agency to measure the effectiveness and efficiency of shopper marketing and retail media initiatives. 
  • Partner with brand marketing on integration of commerce measurement data for holistic funnel marketing mix model.   

Shopper Marketing Strategy: 

  • Develop shopper strategies and creative for pillar programs in collaboration with brand team, that are grounded in shopper insights, aligned with customer objectives, and aligned with brand strategies. 

Budget Management:  

  • Manage the shopper marketing budget, ensuring accurate records and regular updates to key functional areas.  

People Management: 

  • Drive team success through talent management and development.   

 

skills/qualifications required:  

  • 7+ years of strong CPG experience in the areas of shopper marketing, customer marketing or retail media 
  • Bachelor’s degree in business, marketing, or any other related degree or equivalent work experience.
  • Ability to handle ambiguity and work in a fast paced, entrepreneurial environment 
  • Extensive experience and proven track record for planning, executing and optimizing customer marketing programs and retail media plans 
  • Strong strategic thinking and problem-solving capabilities  
  • Organizational and planning skills with the ability to multi-task and prioritize  
  • Ability to work independently and collaboratively across multiple groups 
  • Excellent verbal, written, presentation, and interpersonal communication skills with the ability to influence and collaborate with customers, sales partners, and brand partners 
  • Strong campaign performance measurement experience  
  • Experience presenting strategic initiatives to senior level leadership internally and externally 

position location: Chicago, IL 

reports to: Shopper Marketing Senior Director 

travel requirements: 20%, including occasional evenings 

fairlife, LLC is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. All qualified applicants and employees will be given equal opportunity. Selection decisions are based on job-related factors.

In addition to its nondiscrimination commitment, the Company will also provide reasonable accommodation of qualified individuals with known disabilities unless doing so would impose an undue hardship on the Company. If you have a disability and would like to request accommodation in order to apply for a position with us, please email careers@fairlife.com.

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