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Head of Marketing

New York City, NY

Who are we?

FalconX is a pioneering team of operators, investors, and builders committed to revolutionizing institutional access to the crypto markets. Operating at the intersection of traditional finance and 
cutting-edge technology, FalconX addresses the industry's foremost challenges: Navigating the digital asset market can be complex and fragmented, with limited products and services that support trading strategies, structures, and liquidity found in conventional financial markets. As a comprehensive solution for all digital asset strategies from start to scale, FalconX operates as the connective tissue empowering clients with seamless navigation through the ever-
evolving cryptocurrency landscape.

Head of Marketing

We are seeking a driven and experienced Head of Marketing to join our growing team. In this role, you will be responsible for leading our marketing team and developing/executing comprehensive marketing strategies that increase our market share, enhance our brand position, and drive customer acquisition across both traditional finance and crypto markets. This role requires a unique blend of financial services marketing expertise and a deep understanding of the digital asset landscape.

Responsibilities

  • Support and execute a comprehensive marketing strategy aligned with company goals and industry trends
  • Lead and mentor a high-performing marketing team, fostering a culture of innovation and collaboration
  • Create compelling narratives that effectively communicate our value proposition to a diverse institutional investor base 
  • Oversee the development of multi-channel marketing campaigns, including digital, content, event, and PR initiatives and align efforts with performance marketing plans.
  • Collaborate closely with product, sales, and business development teams to ensure marketing efforts support overall business objectives
  • Manage relationships with external agencies and partners to maximize marketing impact and efficiency
  • Analyze market trends, competitor activities, and campaign performance to continuously refine marketing strategies
  • Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing initiatives
  • Manage the marketing budget, ensuring optimal allocation of resources
  • Act as a thought leader and brand ambassador, representing the company at industry events and in media engagements

Qualifications

  • Bachelor's degree in Marketing, Business, or related field; MBA preferred
  • 10+ years of progressive marketing experience, with at least 5 years in a senior leadership role
  • Proven track record in developing and executing successful marketing strategies in both traditional finance and digital asset sectors
  • Excellent written and verbal communication skills, with the ability to distill complex concepts into clear and compelling narratives.
  • Deep understanding of cryptocurrency, blockchain technology, and the broader fintech landscape
  • Strong knowledge of institutional finance, including experience marketing to hedge funds, asset managers, and other financial institutions
  • Excellent leadership skills with the ability to inspire and manage high-performing teams
  • Data-driven mindset with experience in marketing analytics and performance measurement
  • Adaptability and agility to thrive in a fast-paced, rapidly evolving industry
  • Strong network within the finance and crypto communities

Location & Travel

FalconX is a hybrid first organization with 7 global offices. This role is expected to sit in our New York City office three days a week. There is a strong preference for this role to sit in our NYC office, however, we are open to considering qualified talent in the Bay Area. Due to the nature of this role's work, we do expect there to be domestic and potentially international travel as well. 

Compensation

Base pay for this role is expected to be between $192,000 and $252,000 USD. This expected base pay range is based on information at the time this post was generated. This role will also be eligible for other forms of compensation such as a performance linked bonus, equity, and a competitive benefits package. Actual compensation for a successful candidate will be determined based on a number of factors such as skillset, experience, and qualifications.

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Applicants located in California and/or applying to a role based in California, please refer to our Notice at Collection and Privacy Policy here.

 

Inclusivity Statement

FalconX is committed to building a diverse, inclusive, equitable, and safe workspace for all people. Our roles are intended for people from all walks of life. We encourage all those interested in applying to our organization to submit an application regardless if you are missing some of the listed background requirements, skills, or experiences!

As part of our commitment to inclusivity, FalconX would like to acknowledge that the EEOC survey has limited potential responses that you can select. For legal reasons, FalconX must use this language to align with federal requirements, however, we want to ensure that you are able to provide a response to our own voluntary survey questions about your identity that best aligns with your most true self.

FalconX is an equal opportunity employer and will not discriminate against an applicant or employee based on race, color, religion, national origin, ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, veteran or military status, genetic information, citizenship, or any other legally-recognized protected basis under federal, state, or local law.

Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and other applicable state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on FalconX. Please inform FalconX’s People team at recruiting@falconx.io, if you need assistance with participating in the application process.

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