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Senior Marketing Associate

New York City, NY

Who are we?

FalconX is a pioneering team of operators, investors, and builders committed to revolutionizing institutional access to the crypto markets. Operating at the intersection of traditional finance and 
cutting-edge technology, FalconX addresses the industry's foremost challenges: Navigating the digital asset market can be complex and fragmented, with limited products and services that support trading strategies, structures, and liquidity found in conventional financial markets. As a comprehensive solution for all digital asset strategies from start to scale, FalconX operates as the connective tissue empowering clients with seamless navigation through the ever-
evolving cryptocurrency landscape.

Position Overview:
The Senior Marketing Associate will play a key role in developing and executing marketing strategies to enhance FalconX's brand presence and drive customer engagement. This position requires creativity, analytical skills, and a deep understanding of digital assets, trading, and institutional finance to effectively communicate FalconX's value proposition.

Key Responsibilities:

  • Assist in the development and implementation of comprehensive marketing plans that align with FalconX's business objectives.
  • Own FalconX’s social media presence, including content planning, posting cadence, and day-to-day channel management.
  • Support executive visibility and thought leadership programs, including developing and managing social content for senior leaders (e.g., CEO and key executives), ensuring consistent voice and strategic positioning.
  • Write marketing copy across formats (announcements, social posts), ensuring clarity, quality, and consistency with FalconX’s voice.
  • Create and manage content for various marketing channels, including social media, podcast, email campaigns, and the company website.
  • Conduct market research to identify trends, customer needs, and competitive landscape.
  • Collaborate with cross-functional teams, including sales, product, and design, to ensure cohesive messaging and branding.
  • Analyze marketing performance metrics and provide insights to optimize campaigns and improve ROI.
  • Support the planning and execution of events, webinars, and other promotional activities.
  • Maintain up-to-date knowledge of industry trends and best practices in digital marketing.

Qualifications:

  • Proven experience in a marketing role, preferably within the financial services or technology sector.
  • Strong understanding of the digital asset and cryptocurrency markets is a plus. Working knowledge of crypto markets, trading concepts, and/or institutional finance strongly preferred.
  • Excellent written and verbal communication skills.
  • Ability to think creatively and strategically in a fast-paced environment.
  • Experience with digital marketing tools and platforms, such as Google Analytics, SEO, and social media management tools.
  • Strong analytical skills with the ability to interpret data and make informed decisions.
  • Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is required.

Why Join FalconX?

  • Be part of a pioneering company at the forefront of the digital asset revolution.
  • Work in a dynamic and innovative environment with opportunities for professional growth.
  • Collaborate with a talented and passionate team committed to excellence.

The base pay for this role is expected to be between $110,000 - $135,000 in New York City. This expected base pay range is based on information at the time this post was generated. This role will also be eligible for other forms of compensation such as a performance linked bonus, equity, and a competitive benefits package. Actual compensation for a successful candidate will be determined based on a number of factors such as location, skillset, experience, qualifications and the level at which the candidate is hired.

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Inclusivity Statement

FalconX is committed to building a diverse, inclusive, equitable, and safe workspace for all people. Our roles are intended for people from all walks of life. We encourage all those interested in applying to our organization to submit an application regardless if you are missing some of the listed background requirements, skills, or experiences!

As part of our commitment to inclusivity, FalconX would like to acknowledge that the EEOC survey has limited potential responses that you can select. For legal reasons, FalconX must use this language to align with federal requirements, however, we want to ensure that you are able to provide a response to our own voluntary survey questions about your identity that best aligns with your most true self.

FalconX is an equal opportunity employer and will not discriminate against an applicant or employee based on race, color, religion, national origin, ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, veteran or military status, genetic information, citizenship, or any other legally-recognized protected basis under federal, state, or local law.

Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and other applicable state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on FalconX. Please inform FalconX’s People team at recruiting@falconx.io, if you need assistance with participating in the application process.

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