Associate Manager, International Lifecycle Marketing

About Us

About the Team

Topps International is part of the Fanatics Collect network, shaping the future of collecting for fans and hobbyists across the globe. From UEFA Champions League cards to global entertainment properties, we bring iconic collectibles to life through innovation, storytelling, and deep fan connection. We combine the heritage of the Topps brand—over 70 years of history—with the technology and global reach of Fanatics. Together, we’re redefining what it means to collect, trade, and celebrate fandom across international markets. If you’re passionate about creating world-class fan experiences and want to help grow one of the most beloved collectible brands on the planet, this is your opportunity to be part of something extraordinary.

We’re looking for an Associate Manager, International Lifecycle Marketing to drive performance and execution of lifecycle campaigns across Topps’ International Markets. This role will focus on engaging and retaining collectors across our global markets, through high-quality, data-driven, and locally relevant communications. You’ll be hands-on in every stage of campaign execution—from HTML build to QA, launch, and post-campaign analysis—bringing lifecycle campaigns to life across email, push, and in-app channels. This is a highly collaborative role that partners closely with regional marketing, CRM, and creative teams to ensure every communication feels authentically “Topps”—personalized, collectible, and globally resonant.

This is a full time role, in the designated office 5 days per week. 

Key Responsibilities: 

• Execute and manage lifecycle campaigns for Topps International across email, push, and in-app channels. 
• Build campaigns using HTML/CSS and dynamic templates; manage segmentation and targeting in CRM platforms (e.g., Braze, Dotdigital). 
• Perform rigorous QA to ensure flawless rendering across devices and languages. 
• Coordinate international campaign delivery, ensuring localization accuracy and compliance with regional regulations (GDPR and beyond). 
• Collaborate with Growth and CRM teams to develop and test strategies for retention, reactivation, and engagement. 
• Analyze campaign results, report on performance, and surface insights to inform future strategy.
• Maintain operational excellence through structured workflows, tagging, and documentation. 
• Support the evolution of lifecycle marketing standards as we scale Topps International’s fan engagement global

Qualifications

• 3+ years of hands-on lifecycle or CRM marketing experience, ideally across international markets. 
• Proficiency in HTML/CSS for building and editing campaigns.
• Strong understanding of segmentation, dynamic content, and tracking best practices. 
• Familiarity with CRM tools such as Braze, Dotdigital, or Iterable. 
• Experience working with localization, multi-language campaigns, or regional compliance. 
• Meticulous attention to detail, with strong organizational and executional skills. 
• Self-starter comfortable in a fast-paced, growth-driven environment. 
• Bonus: Experience in loyalty marketing, e-commerce, or collectibles—and a genuine passion for sports, entertainment, or fandom.

The above list of job duties is not exclusive or exhaustive and the post holder will be required to undertake such tasks as may reasonably be expected within the scope and grading of the post. 

Subject to applicable laws, Fanatics Collectibles may choose to run a background check.

Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud.  Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com).  For added security, where possible, apply through our company website at www.fanaticsinc.com/careers.