Back to jobs

Lead Designer, Brand and Creative

Los Angeles, CA, United States; New York, NY, United States

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. 

Lead Designer, Brand & Creative

Location: LA / NYC
Team: Topps.com
Reports to: VP Product Design

About the Role

Topps is an iconic brand at the intersection of sports, culture, and collectibles. We’re seeking a Senior brand lead creative to define and elevate the creative vision for Topps.com — the digital hub of our collectibles experience.

In this role, you will shape how fans engage with Topps across web, commerce, campaigns, and digital storytelling. You’ll partner with brand managers and cross-functional teams to bring trading card products to life online, creating dynamic, culturally relevant experiences that excite collectors worldwide.

The ideal candidate is both a visionary leader and a hands-on maker: someone who can set a bold creative direction, roll up their sleeves to deliver exceptional design, and raise the bar on how we present our products and brand in the digital space.

What You’ll Do

Brand & Identity

  • Evolve our visual and verbal identity of com and how we talk about our different brands — from type and tone to layout, motion, and logo use
  • Own our digital brand guidelines and help others use them with confidence and creativity

Product Marketing & Campaign Creative

  • Lead creative direction for feature launches, go-to-market campaigns, and lifecycle marketing efforts
  • Translate product features into compelling stories, collaborating closely with Product Marketing and Growth teams
  • Create campaign toolkits — launch pages, social content, promos, event assets, and more
  • Support global brand teams with creative, working with teams to localise and support product launches
  • Work cross-functionally with Marketing, Product, and E-Commerce to deliver creative solutions that drive engagement and sales.
  • Champion consistency and excellence across the Topps digital ecosystem while experimenting with new design approaches.

Product Personality

  • Partner with Product Design to bring the brand into the product experience — onboarding, microcopy, moments of delight, and surprise
  • Design for how the product feels, not just how it works

Web & Surface-Level UX

  • Design and evolve brand-forward surfaces like our marketing site, blog, and careers page
  • Make sure every page tells the story clearly — and looks good doing it

Internal & Employer Brand

  • Create design for company events, internal initiatives, and recruiting efforts
  • Help reinforce the brand inside the company as much as outside

Sales & Partner Enablement

  • Design standout decks, one-pagers, and B2B materials that reflect the polish and personality of our brand

Minimum Qualifications

  • 7+ years of experience in design and creative direction, with a focus on consumer-facing digital experiences.
  • 3+ years leading and mentoring creative teams.
  • Strong track record in digital brand building and commerce-driven creative.
    Experience developing and scaling brand architecture and design systems.
    Proven ability to collaborate with cross-functional leaders and influence executive stakeholders.
  • Expertise across integrated design, spanning digital, web, campaign, and experiential work.
  • Proficiency in Figma, Adobe Creative Suite, and prototyping tools.

Preferred Qualifications

  • A portfolio showcasing digital brand, e-commerce, and web design work.
  • Experience in sports, entertainment, or consumer lifestyle brands.
  • Ability to balance creative strategy with business impact.
  • Familiarity with direct-to-consumer and e-commerce brand building.

This is a senior role for a design lead individual who can both inspire and execute, pushing how Topps.com presents trading cards and collectibles to the world — making them not just products, but cultural icons.

Why Join Us

We’re not just building products — we’re building the future of the trading card hobby. Backed by Fanatics, the largest name in sports merchandise with 900+ league and team partnerships and access to over 81 million fans, we’re combining the speed of a startup with the scale of a global platform.

From day one, the tools we design will shape how millions of collectors buy, sell, rip, and show off what they love. With exclusive licensing deals across the MLB, NFL, and NBA, we’re in a unique position to reimagine the entire collector experience — and we’re just getting started.

What That Means on the Design Team

  • We move fast. There’s a lot to build, and we do it with urgency — without ever compromising on craft.
    We design for scale. Our work has to flex across platforms, audiences, and collector journeys — and still feel unmistakably us.
    We’re pragmatic. We chase bold ideas, but we also know when to simplify, sharpen, and ship.
  • We’re product-first. Every design choice ties back to collector value. We build trust through clarity, creativity, and connection.
    We’re hands-on. We lead by doing. From prototyping to pixel polish, we’re in the tools making things better — every day.

This is your chance to shape a brand collectors will recognize, rally around, and remember. You’ll have the space to explore, the support to level up, and the platform to do your best work yet.

Let’s make it legendary. Let’s build the brand collecting deserves.

 

Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud.  Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com).  For added security, where possible, apply through our company website at www.fanaticsinc.com/careers

The salary range represents base pay only and does not include short-term or long-term incentive compensation.  This salary range is specific to Los Angeles and may not be applicable to other locations.  When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/

Los Angeles Salary Range

$140,000 - $175,000 USD

The salary range represents base pay only and does not include short-term or long-term incentive compensation.  This salary range is specific to New York City and may not be applicable to other locations.  When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/

NYC Salary Range

$180,000 - $225,000 USD

Create a Job Alert

Interested in building your career at Fanatics Collectibles? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Fanatics Collectibles’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.