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Senior Director of Analytics

Los Angeles, CA, United States; New York, NY, United States

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. 

About the Team

Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology. Backed by world-class investors, operators, and sports & entertainment partners, we are building the global leader in next-generation collectibles. As part of the broader Fanatics ecosystem, we leverage a digital sports platform that spans over 900 sports properties and engages more than 81 million fans. Together, we are reimagining every part of the collectibles experience for fans, partners, and creators.

 

Role Summary

The Director of Analytics is a senior technical leader responsible for defining and executing the analytics strategy across Fanatics Collectibles, including Fanatics Collect, Topps, and eCommerce. This role owns the analytics function for the Collectibles portfolio, translating business strategy into scalable analytics capabilities that drive growth, efficiency, and data-driven decision-making.

As a TM3 Director, this role leads through senior individual contributors and people managers, sets technical and analytical standards, and ensures analytics investments deliver measurable business impact.

 

Key Responsibilities

Functional & Strategic Leadership

  • Own the analytics strategy and roadmap across Fanatics Collectibles.
  • Translate business strategy into analytics initiatives and success metrics.
  • Identify high-impact opportunities where analytics drives growth and efficiency.

People & Organizational Leadership

  • Lead senior ICs and at least one people manager.
  • Set expectations for ownership, performance, and technical excellence.
  • Build succession plans and scalable team structures.

Cross-Functional Partnership

  • Serve as senior analytics partner across Product, Engineering, Finance, and Operations.
  • Present insights and recommendations to senior leadership.
  • Embed analytics into product and marketplace decision-making.

Operations, Quality & Governance

  • Establish analytics standards, governance, and best practices.
  • Ensure trusted, scalable, production-ready analytics outputs.
  • Prioritize initiatives based on business value.

Technology & Investment Ownership

  • Provide oversight of analytics tooling and platforms.
  • Own analytics budget inputs including tools and vendors.
  • Guide adoption of new analytics technologies.

 

Required Qualifications

  • 8+ years in analytics or data science.
  • 3–5+ years leading analytics teams, including managers.
  • Experience owning analytics outcomes for complex domains.

 

Technical Expertise

  • Strong knowledge of modern analytics stacks.
  • SQL expertise; fluency in Python or R.
  • Ability to set technical standards and review work.

 

Leadership & Communication

  • Strong strategic judgment in ambiguous environments.
  • Excellent executive communication and influence skills.
  • Experience scaling teams in high-growth settings.

 

Preferred Qualifications

  • Experience with eCommerce or marketplaces.
  • Familiarity with agile analytics models.
  • Experience in multi-brand organizations.

 

Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud.  Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com).  For added security, where possible, apply through our company website at www.fanaticsinc.com/careers

The salary range represents base pay only and does not include short-term or long-term incentive compensation.  This salary range is specific to Los Angeles and may not be applicable to other locations.  When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/

Los Angeles Salary Range

$212,440 - $265,550 USD

The salary range represents base pay only and does not include short-term or long-term incentive compensation.  This salary range is specific to New York City and may not be applicable to other locations.  When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/

NYC Salary Range

$235,000 - $293,000 USD

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