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Principal Data Product Manager, Growth

Los Angeles, CA, United States

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. 

About the Team

Fanatics Collectibles is the global home for trading cards, sports memorabilia, and digital collectibles, bringing fans closer to the sports moments they love through Topps, Fanatics Live, and Fanatics Collect. We operate at the intersection of culture, commerce, and community, serving millions of collectors across iOS, Android, and web.

As we scale across three distinct product surfaces, data has become mission-critical, powering lifecycle marketing, experimentation, attribution, personalization, and the next generation of collector experiences. We are seeking a Principal Data Product Manager to lead growth-focused data strategy and product development across our platforms (TLC). This role sits at the intersection of data, product, and growth, driving scalable data infrastructure and insights that power user acquisition, engagement, monetization, and lifecycle optimization.

As a senior individual contributor and subject matter expert, you will operate with high autonomy, bring deep product and data expertise to bear across the organization, and shape the long-term data strategy for growth across the ecosystem. This role reports to the Senior Director, Product Growth and is a critical partner to engineering, data science, product analytics, and lifecycle marketing.

 

Key Responsibilities

Data Product Strategy & Ownership

  • Define and lead the growth data product strategy across Topps, Live, and Collect
  • Own the roadmap for data products, event governance, experimentation frameworks, and growth analytics capabilities built on our core stack (Segment, Amplitude, Braze, Snowflake, Sigma)
  • Own and drive the unification of our event taxonomy across platforms, bringing greater consistency and trust to a schema that has evolved organically across three distinct surfaces
  • Identify opportunities to improve acquisition, retention, engagement, and monetization through better data availability and quality

Cross-Platform Growth Enablement

  • Build scalable data solutions that unify insights across Topps, Live, and Collect
  • Partner with Growth, Lifecycle, Product, and Engineering teams to ensure the right data exists to answer the right questions
  • Establish shared metrics, KPIs, and a common measurement language across the TLC ecosystem
  • Drive Amplitude adoption across Product and Analytics teams, enabling self-service insights and complementing existing BI work in Sigma and Snowflake

Experimentation & Attribution

  • Lead the development of experimentation and A/B testing frameworks that enable teams to run rigorous, high-velocity tests
  • Evolve our multi-touch attribution model across TLC, ensuring digital ad spend decisions are backed by clean, reliable data
  • Define measurement and attribution best practices, and translate data into actionable insights for product and growth teams

Technical Leadership & Execution

  • Partner with Data Engineering to ensure Snowflake is a clean, reliable source of truth that downstream teams can build on confidently
  • Determine the right event instrumentation architecture across Segment, Braze, Amplitude, and Snowflake, including decisions on SDK vs. backend sourcing, property standardization, and cross-platform consistency
  • Own the data layer that powers lifecycle marketing, including custom event schema in Braze, user attribute governance, and the event streams that trigger campaigns and Canvases
  • Ensure data systems are scalable, reliable, and built with long-term maintainability in mind

Stakeholder Influence & Alignment

  • Act as a strategic advisor to senior leaders across Product, Growth, Marketing, and Engineering
  • Serve as the connective tissue between Growth, Lifecycle, and Analytics, translating business questions into data requirements
  • Drive alignment across stakeholders on priorities, tradeoffs, and long-term data strategy
  • Communicate complex technical concepts clearly to both technical and non-technical audiences

Scope & Impact

  • Owns multi-platform data product strategy across Topps, Live, and Collect
  • Influences engineering, analytics, lifecycle, and growth teams without direct authority
  • Drives decisions with direct impact on acquisition, engagement, monetization, and revenue
  • Acts as a thought leader in data-driven product development across the Fanatics Collectibles ecosystem

 

Qualifications

Required

  • 8+ years in Product, Data Product, or Growth roles, with 3+ years in a data, analytics, or platform PM capacity
  • Deep familiarity with modern data stacks: CDPs (Segment), analytics platforms (Amplitude, Mixpanel), marketing automation (Braze), and cloud data warehouses (Snowflake, BigQuery, or similar)
  • Experience designing and governing event tracking schemas across mobile and web surfaces
  • Strong SQL proficiency and the ability to independently explore and QA data
  • Proven cross-functional leadership and ability to drive alignment without formal authority
  • Strong understanding of product metrics, experimentation, and attribution methodologies

 

Preferred

  • Experience in marketplaces, e-commerce, or live commerce platforms
  • Familiarity with sports, collectibles, or fan engagement ecosystems
  • Exposure to experimentation platform design (feature flags, A/B test infrastructure)
  • Familiarity with data mesh or data-as-a-product organizational frameworks

 

Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud.  Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com).  For added security, where possible, apply through our company website at www.fanaticsinc.com/careers

The salary range represents base pay only and does not include short-term or long-term incentive compensation.  This salary range is specific to Los Angeles and may not be applicable to other locations.  When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/

Los Angeles Salary Range

$162,720 - $203,400 USD

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