Back to jobs

Senior Product Manager, Loyalty, Retention and Growth

New York, NY, United States

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. 

 

About the Company

Fanatics Collectibles is the global home for trading cards, sports memorabilia, and digital collectibles, bringing fans closer to the sports moments they love through Topps, Fanatics Live, and Fanatics Collect. As we scale across three platforms, promotions, orchestration, and loyalty are core levers for acquiring new collectors, driving engagement, and bringing back lapsed ones.

 

Role Summary

We're looking for a Senior Product Manager to own our promotional and loyalty roadmap — the capabilities that let us drive engagement by rewarding the right behavior, at the right moment, for the right collector. This person will drive the strategy and build-out of our promotional and referral capabilities, and how we orchestrate them into cohesive lifecycle campaigns across Topps, Live, and Collect. The role reports to the Sr. Product Director, Growth, and works primarily in partnership with our Lifecycle team, along with Acquisition, Engineering, and Analytics.

 

Key Responsibilities

  • Own the product roadmap for promotional capabilities across Topps, Live, and Collect, including how offers, credits, and rewards are created, targeted, and fulfilled
  • Drive the roadmap for campaign orchestration, ensuring lifecycle and marketing teams can build and launch targeted, well-timed campaigns that drive engagement across the collector lifecycle
  • Own the referral experience, from strategy through execution and optimization
  • Define and evolve our broader loyalty strategy, including how promotions, rewards, and referrals fit together to deepen engagement across the collector experience
  • Partner closely with Lifecycle to translate campaign and retention goals into product requirements, and with Acquisition to ensure promotional mechanics support growth and conversion goals
  • Partner with Engineering to determine the right technical approach for each capability, balancing internal platform investment against third-party tools
  • Partner with our central platform organization to ensure their roadmap and capabilities stay aligned with the growth needs of our business
  • Build in the guardrails these capabilities need in practice — targeting precision, budget management, fraud and abuse prevention, and compliance considerations
  • Define success metrics for promotional and loyalty programs and use them to guide prioritization
  • Act as a cross-functional leader, aligning stakeholders across marketing, engineering, finance, and other teams without formal authority

 

Scope & Impact

  • Owns promotional, orchestration, referral, and loyalty strategy across all three platforms
  • Directly influences acquisition, engagement, retention, and reactivation outcomes
  • Serves as the primary product voice for lifecycle and loyalty investments, shaping priorities for internal and vendor-provided technology alike

 

Qualifications

Required

  • 6+ years in Product Management, including meaningful experience in CRM, lifecycle marketing, loyalty, or promotions
  • Track record of owning a roadmap that spans multiple stakeholder teams and technical systems
  • Experience evaluating and deciding between building internal capabilities and adopting third-party tools
  • Strong understanding of campaign orchestration, segmentation, and event-driven marketing systems, with a track record of using them to drive engagement
  • Excellent cross-functional leadership and stakeholder management skills
  • Experience designing programs that account for budget, fraud, and compliance considerations

Preferred

  • Experience in marketplaces, e-commerce, or live commerce platforms
  • Familiarity with sports, collectibles, or fan engagement ecosystems
  • Experience designing or launching a referral or loyalty program from the ground up
  • Experience working with marketplace or seller-side incentive models

 

 

Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud.  Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com).  For added security, where possible, apply through our company website at www.fanaticsinc.com/careers

The salary range represents base pay only and does not include short-term or long-term incentive compensation.  This salary range is specific to New York City and may not be applicable to other locations.  When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/

NYC Salary Range

$160,000 - $200,000 USD

By submitting your application, you agree to our terms of service and acknowledge you have read our Candidate Privacy Policy.

Create a Job Alert

Interested in building your career at Fanatics Collectibles? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Fanatics Collectibles’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...