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Assistant Licensing - Business Development & Strategy

Winona, MN, United States

Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties.

At Fanatics, we bring our BOLD Leadership Principles to life every day - building championship teams, obsessing over fans, acting with entrepreneurial speed, and delivering with a determined and relentless mindset.

As we continue to scale our global platform, the Assistant Licensing Coordinator will play a critical role in managing end-to-end product concept approvals and licensor relationships for WinCraft.

ROLE OVERVIEW

Under general supervision of the Licensing Manager, the Assistant Licensing Coordinator is responsible for managing the end-to-end process of product concept approvals, ensuring all licensing requirements are met, and maintaining strong relationships with licensors and internal departments across WinCraft. This role plays a key part in upholding brand integrity, ensuring compliance with licensing agreements, and supporting the overall efficiency of the Licensing Department. The Assistant Licensing Coordinator delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.

HOW WILL YOU DRIVE IMPACT

Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.

Team & Leadership Impact (Build Championship Teams)

  • Partner cross-functionally with internal design, product, and quality control teams to ensure initial design development meets all licensing requirements from the outset.
  • Serve as a collaborative point of contact for licensors on art approvals, building strong working relationships that reflect WinCraft's standards and commitments.
  • Train teammates on best practices within the Licensing Department, communicating requirements clearly and concisely to ensure consistent understanding of submission rules and standards.

Fan & Customer Impact (Obsessed with Fans)

  • Uphold brand integrity and protect the fan experience by maintaining strict confidentiality with licensed properties and ensuring all product concepts meet licensor standards before reaching consumers.
  • Coordinate and distribute licensor-supplied assets to internal team members in a timely manner, enabling accurate and on-brand product development.
  • Abide by pre-production sample requirements prior to releasing for order entry, ensuring fans receive licensed products that meet quality and compliance expectations.
  • Build and sustain strong licensor relationships that support the development of officially licensed products fans are proud to wear and display.

Innovation & Problem Solving (Limitless Entrepreneurial Spirit)

  • Leverage WinCraft's approvals software and external systems to maintain accurate, up-to-date records of licensor feedback and project status, identifying opportunities to improve tracking and efficiency.
  • Proactively contribute to process improvement initiatives within the Licensing Department, recommending changes that drive efficiency and reduce turnaround time.
  • Lead resolution of licensing issues as they arise, working cross-functionally to develop timely and effective solutions that minimize disruption to product timelines.
  • Administer required design changes within the company prior to artwork submission, anticipating compliance gaps and resolving them before escalation is needed.

Ownership & Execution (Determined & Relentless Mindset)

  • Obtain all necessary licensor and team approvals for product concepts with thorough and accurate documentation, meeting deadlines consistently.
  • Manage a high volume of concurrent approval workflows across multiple licensors and internal stakeholders in a fast-paced environment with a proven track record of follow-through.
  • Maintain current and comprehensive knowledge of licensing practices, contractual language, and agreement requirements to serve as a reliable resource for the team.
  • Execute all tasks as directed by the Licensing Management Team to support workflow continuity and departmental efficiency across the Licensing Department.

AI & DIGITAL CAPABILITY

We are building a future-ready organization. This role is expected to:

  • Apply AI and technology to improve efficiency, quality, and outcomes
  • Use data and digital tools to inform decisions and enhance performance
  • Demonstrate curiosity and adaptability in adopting new technologies and ways of working
  • Contribute to a culture of innovation and continuous improvement

CAPABILITIES & EXPERIENCE YOU BRING

Required Qualifications:

  • 3+ years of professional experience in Licensing or Brand Management, with demonstrated knowledge of licensing practices and contractual requirements.
  • High level of attention to detail with a keen understanding of contractual language in licensing documents and the ability to maintain accuracy across high volumes of work.
  • Strong organizational and documentation skills, with proven ability to manage multiple projects and deadlines simultaneously in a fast-paced environment.
  • Excellent verbal and written communication skills, including the ability to interact effectively with Senior Management, licensors, and cross-functional partners.
  • Timely and professional follow-up on all internal and external communications, with a track record of meeting deadlines.
  • Proficiency with licensing approvals software and the ability to quickly learn and navigate external licensor systems.
  • Capable of working independently as well as collaboratively, with the ability to maintain focus and productivity for extended periods in an on-site environment.

Education:

A bachelor's degree in business or a similar field of study.

WORK LOCATION

On-site: Your work location will be onsite in Winona, MN

The salary range represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/

Salary Range

$18 - $18.50 USD

At Fanatics, we operate with a BOLD mindset - We Build Championship Teams, we’re Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined and Relentless Mindset. If you’re ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.

ABOUT US
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

ABOUT THE TEAM
Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally – as well as its flagship site, www.fanatics.com.

Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world—including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).

At Fanatics Commerce, we infuse our BOLD Leadership Principles in everything we do:
· Build Championship Teams
· Obsessed with Fans
· Limitless Entrepreneurial Spirit
· Determined and Relentless Mindset

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