Merchandise Manager

Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties.

At Fanatics, we bring our BOLD Leadership Principles to life every day - building championship teams, obsessing over fans, acting with entrepreneurial speed, and delivering with a determined and relentless mindset.

ROLE OVERVIEW

The Merchandise Manager – Personalisation Components sits within Buying & Merchandising and owns the International personalisation components business, combining buying and planning responsibilities to ensure the right components are forecast, procured, and available to support licensed replica apparel personalisation demand. Acting as the central point of coordination across Buying & Merchandising, suppliers, operations, and key stakeholders, this role is accountable for continuity of supply, commercial control, and the overall performance of the personalisation components function. The Merchandise Manager – Personalisation Components delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.

HOW WILL YOU DRIVE IMPACT

Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.

Team & Leadership Impact (Build Championship Teams)

Cross-Functional Leadership:

• Act as the central coordination point between Buying & Merchandising, Supply Chain, Operations, Finance, and external suppliers to align component plans with trade activity and commercial priorities.
• Partner with Buying & Merchandising teams to ensure component plans reflect range activity, seasonal launches, and evolving trading priorities, maintaining close alignment throughout the trading calendar.

People Leadership:

• Build and maintain effective working relationships across functions and with external partners, communicating component status, risks, and actions with clarity and confidence to senior stakeholders including the VP, Buying & Merchandising.
• Contribute to a high-performance team culture by operating with a strong ownership mindset, supporting colleagues through change, and sharing knowledge that raises capability across the broader Buying & Merchandising function.

Fan & Customer Impact (Obsessed with Fans)

• Ensure names, numbers, badges, and related personalisation components are planned and available to meet fan demand, protecting the end-to-end personalisation experience across the International business.
• Manage component replenishment and stock flow to minimise operational disruption and maintain consistent availability that supports customer-facing personalisation services.
• Coordinate with operations and fulfilment teams to align component supply to business requirements, ensuring fans receive personalised product on time and to expectation.
• Support commercial decision-making through clear insight on component availability, demand trends, and risks that directly influence the quality of the fan experience.

Innovation & Problem Solving (Limitless Entrepreneurial Spirit)

• Identify and escalate component shortages, supply delays, and availability risks with pace, clear actions, and well-reasoned recommendations to minimise trading impact.
• Investigate root causes of stock, supply, or fulfilment issues and drive corrective action with internal and external stakeholders to prevent recurrence.
• Identify opportunities to improve forecasting accuracy, supply visibility, process control, and overall performance across the personalisation components business.
• Leverage systems, reporting tools, and data-driven insight to continuously enhance planning precision, order management, and exception handling across the components workflow.

Ownership & Execution (Determined & Relentless Mindset)

• Own the full personalisation components business within Buying & Merchandising, taking end-to-end accountability for planning, procurement, availability, and commercial performance.
• Lead demand planning for personalisation components in line with sales forecasts, trading priorities, launch plans, and seasonal demand, ensuring purchase orders are raised and tracked accurately and on time.
• Maintain accurate reporting, trackers, and controls across component purchasing, stock, intake, and exceptions, providing stakeholders with confidence in component status and supply position at all times.
• Manage component stock with strong commercial discipline, balancing service levels, cash efficiency, and margin awareness to deliver a well-controlled and commercially sound components operation.

AI & DIGITAL CAPABILITY

We are building a future-ready organization. This role is expected to:

• Apply AI and technology to improve efficiency, quality, and outcomes
• Use data and digital tools to inform decisions and enhance performance
• Demonstrate curiosity and adaptability in adopting new technologies and ways of working
• Contribute to a culture of innovation and continuous improvement

CAPABILITIES & EXPERIENCE YOU BRING

Required Qualifications:

• Experience in merchandising, planning, buying, procurement, supply chain, or a similar product-led commercial function, with a strong understanding of demand planning, purchase order management, replenishment, and supplier coordination.
• Demonstrated ability to manage stock availability and component or material flow in a fast-paced trading environment, with a track record of protecting service levels while maintaining commercial discipline.
• Experience supporting licensed product, replica apparel, personalisation, or component-led product models is highly desirable, with an understanding of how components underpin the end-to-end personalisation offer.
• Strong commercial awareness, with a clear understanding of how availability, timing, and stock decisions impact sales, margin, and customer experience across an international business.
• Confident using systems, trackers, and reporting tools to manage orders, stock positions, inbound deliveries, and exceptions with a high degree of accuracy and attention to detail.
• Proven ability to identify issues quickly, prioritise effectively, and escalate with clear recommendations, operating with a high degree of ownership, accountability, and follow-through in a complex, multi-stakeholder environment.
• Strong communicator and collaborator who can build effective working relationships across functions and with external partners, managing multiple priorities at pace while remaining structured, calm, and solutions-oriented under pressure.

WORK LOCATION

Hybrid: The primary place of performance of this role is the Company's office located in Manchester subject to the Company's current hybrid work policy. This role currently requires in-office presence 3 days per week.

At Fanatics, we operate with a BOLD mindset—We Build Championship Teams, we're Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined & Relentless Mindset. If you're ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.

At Fanatics, we operate with a BOLD mindset - We Build Championship Teams, we’re Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined and Relentless Mindset. If you’re ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.

ABOUT US
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

ABOUT THE TEAM
Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally – as well as its flagship site, www.fanatics.com.

Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world—including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).

At Fanatics Commerce, we infuse our BOLD Leadership Principles in everything we do:
· Build Championship Teams
· Obsessed with Fans
· Limitless Entrepreneurial Spirit
· Determined and Relentless Mindset

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