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Events Manager

Philadelphia, PA, United States

Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties.

At Fanatics, we bring our BOLD Leadership Principles to life every day - building championship teams, obsessing over fans, acting with entrepreneurial speed, and delivering with a determined and relentless mindset.

ROLE OVERVIEW
The Mitchell & Ness Event Manager is responsible for independently planning, managing, and executing community-driven events, brand activations, and cultural experiences that authentically represent the Mitchell & Ness brand across the NBA, NFL, MLB, and beyond. This role serves as the primary project owner for assigned events and programs, working cross-functionally with Creative, Marketing, Retail, PR, and Brand teams to translate strategic objectives into impactful consumer connections that drive brand awareness and community engagement. The Mitchell & Ness Event Manager delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.

HOW WILL YOU DRIVE IMPACT
Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.

Team & Leadership Impact (Build Championship Teams)

• Partner cross-functionally with Creative, Retail, Marketing, PR, and Social teams to align event strategies with Mitchell & Ness brand and business objectives, influencing stakeholders and driving alignment without formal authority.
• Coordinate external vendors, agencies, and contractors to ensure timely, high-quality delivery of event requirements, serving as the primary liaison across all production partnerships.
• Collaborate with internal teams on event-related content creation opportunities, including photography, videography, and brand storytelling, to amplify event impact across channels.

Fan & Customer Impact (Obsessed with Fans)

• Build and maintain meaningful relationships with local community leaders, cultural influencers, creatives, partners, and organizations that authentically connect with the Mitchell & Ness brand and its fan community.
• Lead the planning and execution of local and regional events and activations that celebrate iconic athletes, legendary moments, and the intersection of sport, fashion, and culture.
• Manage all guest experience elements — including venues, staffing, permits, equipment, transportation, and catering — to ensure every event reflects the premium standard of the Mitchell & Ness brand.
• Identify and pursue opportunities to elevate brand awareness through local partnerships, cultural moments, and community engagement initiatives.

Innovation & Problem Solving (Limitless Entrepreneurial Spirit)

• Identify emerging community engagement opportunities and cultural moments that create meaningful new touchpoints for the Mitchell & Ness brand.
• Troubleshoot issues in real time during on-site event execution, applying sound judgment and creative problem-solving to maintain flawless brand representation.
• Measure event performance against defined objectives and provide data-informed recommendations to improve future activations and experiences.
• Continuously evaluate event production processes and vendor relationships to improve efficiency, quality, and brand impact.

Ownership & Execution (Determined & Relentless Mindset)

• Own assigned events end-to-end, managing timelines, logistics, budgets, vendor coordination, and operational execution from concept through post-event evaluation.
• Monitor event budgets and expenses rigorously, ensuring all programs are delivered efficiently and within approved financial parameters.
• Lead on-site event execution with a high standard of professionalism, maintaining composure and decisive action in fast-paced, high-stakes environments.
• Work a flexible schedule, including evenings, weekends, travel, and extended hours as required to support Mitchell & Ness events and campaigns.

AI & DIGITAL CAPABILITY
We are building a future-ready organization. This role is expected to:
• Apply AI and technology to improve efficiency, quality, and outcomes
• Use data and digital tools to inform decisions and enhance performance
• Demonstrate curiosity and adaptability in adopting new technologies and ways of working
• Contribute to a culture of innovation and continuous improvement

CAPABILITIES & EXPERIENCE YOU BRING
Required Qualifications:

• 2–4 years of experience managing events, brand activations, experiential marketing programs, community engagement initiatives, or related experiences, with a demonstrated track record of independently leading events from planning through execution.
• Strong project management skills with the ability to manage multiple priorities, stakeholders, budgets, and timelines simultaneously across local and regional programs.
• Experience coordinating vendors, venues, agencies, and external partners to ensure timely and high-quality event delivery.
• Strong communication, relationship-building, and organizational skills, with the ability to influence cross-functional teams and drive alignment without formal authority.
• Professional presence and sound judgment when representing the Mitchell & Ness brand in public-facing, community, and cultural environments.
• Ability to adapt quickly, solve problems, and make confident decisions in fast-paced event settings.
• Genuine passion for sports culture, heritage brands, community engagement, and experiential marketing, with willingness to travel as business needs require.

WORK LOCATION

Hybrid: The primary place of performance of this role is the Company's office located in Philadelphia, PA, 
subject to the Company's current hybrid work policy. This role currently requires in-office presence of Tuesday, Wednesday, Thursday".

 

At Fanatics, we operate with a BOLD mindset - We Build Championship Teams, we’re Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined and Relentless Mindset. If you’re ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.

ABOUT US
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

ABOUT THE TEAM
Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally – as well as its flagship site, www.fanatics.com.

Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world—including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).

At Fanatics Commerce, we infuse our BOLD Leadership Principles in everything we do:
· Build Championship Teams
· Obsessed with Fans
· Limitless Entrepreneurial Spirit
· Determined and Relentless Mindset

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