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Senior CRM Platform Developer, Adobe Journey Optimizer

San Mateo, CA, United States

Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties.

At Fanatics, we bring our BOLD Leadership Principles to life every day - building championship teams, obsessing over fans, acting with entrepreneurial speed, and delivering with a determined and relentless mindset.

As we continue to scale our global platform, the Sr CRM Platform Developer will play a critical role in executing personalized marketing campaigns and lifecycle automations that bring millions of fans closer to their passion.

ROLE OVERVIEW

The Sr CRM Platform Developer is central to the execution of personalized marketing campaigns, lifecycle automations, and 1-1 touchpoints within an agile marketing-led team at Fanatics Commerce. The ideal candidate is a creative problem-solver who enjoys translating business challenges into smart technical solutions, bringing curiosity, initiative, and deep expertise in omni-channel marketing technology to deliver meaningful business impact. The Sr CRM Platform Developer delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.

HOW WILL YOU DRIVE IMPACT

Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.

Team & Leadership Impact (Build Championship Teams)

  • Partner closely with business stakeholders and Technical Leads to collect detailed functional requirements, align on solutions, and coordinate development, testing, and deployment to production environments.
  • Contribute actively within an agile marketing-led team, engaging with various levels of stakeholders to drive alignment and move work forward efficiently.
  • Produce clear code and supporting documentation that enables team members to understand, maintain, and build upon developed solutions.

Fan & Customer Impact (Obsessed with Fans)

  • Propose and execute end-to-end CRM solutions that bring personalized, meaningful touchpoints to millions of fans at scale.
  • Design and execute A/B and multivariate experiments across content and journeys to continuously improve the fan experience.
  • Translate functional marketing requirements into technical solutions within Adobe Journey Optimizer that deepen fan engagement across lifecycle stages.
  • Analyze outcomes and performance KPIs to ensure campaigns and automations are delivering measurable improvements to the customer experience.

Innovation & Problem Solving (Limitless Entrepreneurial Spirit)

  • Seek out new information and emerging marketing technology trends to solve novel challenges and advance CRM program goals.
  • Implement schema and data enhancements in AJO based on upstream events, applying creative problem-solving to expand platform capability.
  • Design efficient, streamlined automations by identifying gaps, overcoming obstacles, and applying smart technical approaches to complex marketing workflows.
  • Leverage experience with API integrations and CI/CD platforms like GitHub to connect cloud applications and accelerate delivery of solutions.

Ownership & Execution (Determined & Relentless Mindset)

  • Own journey orchestration changes and code and fragment updates in AJO from requirement through deployment, ensuring quality and timeliness.
  • Develop visual components using HTML, CSS, and Handlebars template languages to bring personalized content to life across channels.
  • Manage work through agile development practices and tools such as Jira, maintaining strong organizational discipline across concurrent workstreams.
  • Operate effectively both independently and as part of a team, demonstrating the initiative and follow-through needed to deliver against CRM program commitments.

AI & DIGITAL CAPABILITY

We are building a future-ready organization. This role is expected to:

  • Apply AI and technology to improve efficiency, quality, and outcomes
  • Use data and digital tools to inform decisions and enhance performance
  • Demonstrate curiosity and adaptability in adopting new technologies and ways of working
  • Contribute to a culture of innovation and continuous improvement

CAPABILITIES & EXPERIENCE YOU BRING

Required Qualifications:

  • 5+ years of experience designing and creating personalized content and real-time journeys on Marketing Technology platforms, preferably Adobe Experience Platform.
  • Expertise developing visual components using HTML, CSS, and Handlebars template languages.
  • Excellent written and oral communication skills, with the ability to interact effectively with stakeholders at various levels of the organization.
  • Sharp analytical and troubleshooting skills with the ability to analyze outcomes, performance KPIs, and gaps in automation logic.
  • Familiarity with agile development methodologies and related tools such as Jira.
  • Strong organizational and interpersonal skills with the ability to work effectively both independently and within a collaborative team environment.

Preferred Qualifications:

  • Adobe Journey Optimizer Certifications — Practitioner and Developer.
  • Adobe Real-Time CDP Certification — Practitioner and Developer.
  • Experience connecting cloud applications using APIs.
  • Experience using CI/CD and repository platforms such as GitHub.

WORK LOCATION

Hybrid: The primary place of performance of this role is the Company's office located in San Mateo, California, subject to the Company's current hybrid work policy. This role currently requires in-office presence Tuesday, Wednesday, Thursday. 

 

The salary range represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/

Salary Range

$107,000 - $120,000 USD

At Fanatics, we operate with a BOLD mindset - We Build Championship Teams, we’re Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined and Relentless Mindset. If you’re ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.

ABOUT US
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

ABOUT THE TEAM
Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally – as well as its flagship site, www.fanatics.com.

Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world—including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).

At Fanatics Commerce, we infuse our BOLD Leadership Principles in everything we do:
· Build Championship Teams
· Obsessed with Fans
· Limitless Entrepreneurial Spirit
· Determined and Relentless Mindset

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