Casual Sales Assistant (Richmond Store)

Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties.

At Fanatics, we bring our BOLD Leadership Principles to life every day - building championship teams, obsessing over fans, acting with entrepreneurial speed, and delivering with a determined and relentless mindset.

ROLE OVERVIEW
The Casual Retail Assistant is responsible for conducting front-line selling efforts, driving sales revenue, and creating memorable shopping experiences for members and supporters at elite sporting precincts. Working on a casual schedule that includes days, nights, weekends, and Game Days, this role demands professionalism, strong communication, and a genuine passion for Australian elite sports. The Casual Retail Assistant (Supporter Experience Officer) delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.

HOW WILL YOU DRIVE IMPACT
Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.

Team & Leadership Impact (Build Championship Teams)

• Collaborate with fellow retail team members to maintain a cohesive, high-performing store environment during high-traffic game days and events.

• Support management directives and contribute to a winning team culture by taking ownership of assigned tasks and stepping in where needed.

• Communicate openly with peers and supervisors to share product knowledge, surface customer feedback, and help solve floor-level challenges.

Fan & Customer Impact (Obsessed with Fans)

• Greet members, fans, and customers warmly, asking thoughtful questions to understand their needs and make their shopping experience enjoyable and memorable.

• Provide tailored product recommendations based on observations and conversations, helping fans connect with Team and League merchandise that resonates with them.

• Execute a seamless brand connection by upholding the highest standards of customer service so that both the Fanatics brand and the relevant Team or League are always positively represented.

• Seek opportunities to improve average transaction value by identifying upsell and add-on moments that genuinely enhance the customer experience.

Innovation & Problem Solving (Limitless Entrepreneurial Spirit)

• Demonstrate curiosity and adaptability when navigating the fast-paced, ever-changing demands of a retail environment within an elite sporting precinct.

• Identify and act on opportunities to improve floor layouts, stockroom organisation, and transaction flow to reduce friction for fans.

• Proactively build and deepen product knowledge of Team and League inventory to provide informed, confident recommendations that elevate the fan experience.

• Overcome obstacles and unexpected challenges with a positive, can-do attitude, finding practical solutions without disrupting the customer experience.

Ownership & Execution (Determined & Relentless Mindset)

• Process sales transactions accurately and efficiently via the Fanatics Point of Sale (POS) system, maintaining pace during peak periods such as game days.

• Maintain impeccable sales floor and stockroom standards, including housekeeping, cleanliness, and stock organisation, with a strong eye for detail.

• Strive to meet and exceed individual and team sales targets by staying focused, energised, and engaged across every shift.

• Perform additional responsibilities as directed by the management team, demonstrating reliability and a willingness to contribute wherever the business needs support.

AI & DIGITAL CAPABILITY
We are building a future-ready organization. This role is expected to:
• Apply AI and technology to improve efficiency, quality, and outcomes

• Use data and digital tools to inform decisions and enhance performance

• Demonstrate curiosity and adaptability in adopting new technologies and ways of working

• Contribute to a culture of innovation and continuous improvement

CAPABILITIES & EXPERIENCE YOU BRING
Required Qualifications:

• Previous experience in a retail or sales environment is preferred, with a demonstrated ability to engage customers and drive revenue in a fast-paced setting.

• Availability to work a casual schedule including days, nights, weekends, and extended hours on game days and during events.

• Proven ability to work both independently and as part of a team while servicing a diverse fan base with professionalism and enthusiasm.

• Strong verbal communication skills, with the ability to build rapport quickly and make genuine connections with members, fans, and customers.

• High standards of organisation, cleanliness, and attention to detail to maintain sales floor and stockroom presentation at all times.

• A fun, professional demeanour and a proven ability to maintain a positive, can-do attitude when overcoming obstacles in a busy environment.

• A genuine interest in AFL and the broader Australian elite sports landscape, with the motivation to build deep product knowledge of Team and League inventory.

WORK LOCATION

On-site: Your work location will be onsite in the Richmond Store.

At Fanatics, we operate with a BOLD mindset - We Build Championship Teams, we’re Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined and Relentless Mindset. If you’re ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.

ABOUT US
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

ABOUT THE TEAM
Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally – as well as its flagship site, www.fanatics.com.

Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world—including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).

At Fanatics Commerce, we infuse our BOLD Leadership Principles in everything we do:
· Build Championship Teams
· Obsessed with Fans
· Limitless Entrepreneurial Spirit
· Determined and Relentless Mindset

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