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AI Operations Manager

Denver, CO, United States

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. 

 

About the Team

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.

Overview

Fanatics Betting & Gaming (FBG) is building some of the most advanced AI-powered customer experience systems in the betting and gaming industry. We are investing heavily in a portfolio of generative AI initiatives and are looking for an AI Operations Manager to help bring these capabilities to life and keep them running at scale.

This role sits at the intersection of applied AI, data analytics, and customer operations. You will own the day-to-day performance, iteration, and quality of our AI systems, with a particular emphasis on our customer-facing AI Agent. Beyond the AI Agent, you will support an expanding portfolio of AI tools that augment our customer support agents and proactively resolve customer issues before they escalate. You bring hands-on technical depth in how AI systems work, a strong instinct for data, and the ability to translate insights into meaningful product improvements.

 

Responsibilities

AI Agent Ownership

  • Own the end-to-end performance of FBG’s GenAI customer service AI Agent, from prompt engineering and quality to escalation logic and containment metrics.
  • Drive continuous improvement across containment rate, resolution rate, retention rate, and user satisfaction with a data-first approach to prioritization.
  • Design and refine conversational flows, intent coverage, fallback handling, and multi-turn experiences in close partnership with Engineering and Product.
  • Ensure chatbot responses are accurate, policy-compliant, brand-aligned, and safe, including guardrails for hallucination prevention and confident human handoff thresholds.
  • Own knowledge article quality and freshness, including ingestion workflows and automated content evaluation.

CS Agent Co-Pilot & Emerging AI Systems

  • Support the buildout and optimization of an AI co-pilot for customer support agents, including response suggestions, knowledge surfacing, and real-time guidance tooling.
  • Contribute to the development of an in-app predictive troubleshooting system that proactively identifies and resolves customer issues before they require agent intervention.
  • Flex across additional AI initiatives as the portfolio grows; this role is built for breadth, and the roadmap will evolve alongside FBG’s AI ambitions.

AI Systems Operations & Quality

  • Monitor CS AI system performance daily; identify regressions, anomalies, and edge cases before they impact customers.
  • Support and help maintain QA frameworks, evaluation datasets, and testing protocols across AI systems.
  • Own incident response for AI-related issues, including root-cause analysis, corrective actions, and post-mortems.
  • Establish and evolve governance processes for model updates, prompt changes, content refreshes, and release readiness.

Data & Performance Analytics

  • Own the analytics layer for AI system performance, building dashboards, writing SQL, and generating insights that drive roadmap decisions.
  • Synthesize signals from conversation data, user behavior, agent feedback, and operational metrics to identify opportunities and surface risks.
  • Translate complex data findings into clear narratives for both technical and non-technical stakeholders, including executive-level reporting.
  • Partner with Data Engineering and Analytics teams to ensure reliable, well-modeled data pipelines supporting AI evaluation and reporting.

Cross-Functional Collaboration & Stakeholder Management

  • Partner with Engineering, Product, Customer Support, Compliance, and Legal to coordinate delivery across the AI portfolio.
  • Ensure AI systems meet regulatory requirements across gaming, payments, and data privacy, working closely with Compliance and Responsible Gaming teams.
  • Communicate status, risks, and outcomes clearly to senior leadership, with the ability to tailor messaging to both technical and executive audiences.
  • Drive internal enablement and documentation so that operational and support teams can effectively work alongside AI systems.

Team Leadership

  • Manage a small, dedicated team responsible for the creation and ongoing management of groundings (knowledge articles, retrieval content, and prompt context) for all AI agents across FBG.
  • Lead the team's testing and quality assurance function, including evaluation dataset development, regression testing, golden-answer authoring, and pre/post-release validation across the AI portfolio.
  • Set goals, prioritize the team's roadmap, and develop team members through coaching, feedback, and clear performance expectations.
  • Build scalable processes for grounding intake, refresh cadence, and quality scoring so coverage keeps pace with new products, promotions, and regulatory changes.

 

Qualifications

Required

  • 3+ years of experience in AI operations, applied AI, technical product management, or a closely related data-heavy technical role.
  • Hands-on technical understanding of how LLMs work including prompt engineering, context management, retrieval-augmented generation (RAG), evaluation strategies, and the tradeoffs between models and inference approaches.
  • Strong data skills: proficiency in SQL, comfort with analytics tooling, and the ability to independently build dashboards, run analyses, and extract actionable insights from complex datasets.
  • Experience operating AI systems in production including monitoring, regression detection, and structured iteration based on performance data.
  • Proven ability to work cross-functionally across engineering, operations, and compliance in a fast-moving environment.
  • Excellent written and verbal communication skills, including the ability to present AI performance and insights clearly to non-technical stakeholders.
  • Prior people management experience, with a track record of building and developing small technical or operations teams.

Preferred

  • Hands-on experience building or managing GenAI-powered chatbots, virtual agents, or co-pilot tools in production environments.
  • Experience in regulated industries such as online gaming, fintech, payments, or e-commerce.
  • Familiarity with agent frameworks, tool-calling patterns, and multi-step reasoning in LLM systems.
  • Experience with customer support platforms, CRM systems, or contact center tooling.
  • Comfort working with data platforms such as Snowflake, BigQuery, or similar; experience with Python is a plus.
  • Experience collaborating with ML or Data Science teams on model evaluation, fine-tuning, or experiment design.
  • Demonstrated ability to scale and mature AI systems with a focus on trust, reliability, and safety.
  • Experience managing teams responsible for knowledge management, content operations, or AI evaluation/QA.

 

Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.

For information about our benefits, please visit https://benefitsatfanatics.com/

Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/

 

 

Salary Range

$100,000 - $135,000 USD

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