Marketing Manager

Fender Musical Instruments Corporation is a world-famous brand with offices across the globe. Within Fender Musical Instruments Corporation’s ("FMIC") South Korea marketing team, we will connect the culture and product legacy of Fender with Korean consumers and musicians, support them at every stage of their music career.

An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument, it’s a cultural symbol that resonates globally.

We are searching for a Marketing Manager based Seoul, South Korea. This is a critical position accountable for all marketing activities by leading the Brand Marketing, Digital Marketing, Social, Design Creative, Artist Marketing, Event, PR and E-commerce Marketing to plan and execute marketing initiatives, campaigns and creative work-streams across the marketing organization.

Essential Functions:

• Strategic planning on Fender Music Korea local marketing initiatives to build the brand image and tone of voice in South Korea.
• Lead the communication among global marketing team, Japan marketing team and South Korea marketing team.
• Develop the Marketing communications plan including strategy, goals and budget for key events and new product launches.
• Develop media relations strategy, seeking high-level placements in print, social and digital media.
• Leverage existing media relationships and cultivate new contacts within MI, lifestyle, consumer and music media.
• Overall project management including timelines, recaps, deliverables and tracking.
• Deliver new product assets and trade promotions to key trade customers.
• Lead implementation of key trade events in coordination with sales team (ie.dealer meeting, ODE…).
• Deliver brand assets to key on-line customers to elevate customer experience from the digital front.
• Establish growth, engagement, sentiment and traffic key social media: Facebook, X, Instagram, LINE, YouTube, TikTok, and any other emerging new platforms.
• Develop and implement digital influencer and YouTuber strategy.
• Execute other duties assigned.

Qualifications:

• 6-7+ years of proven experience in a Marketing being responsible for the public relations and strategies for South Korea relevant, consumer-driven brands and/or agencies in Music, Lifestyle, Fashion/Luxury Goods and/or Media.
• Proven track record designing and executing successful public relations campaigns at both a local and national level.
• Proven marketing strategy and communication experience.
• Strong relationships with both local and national business and industry media companies.
• Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews.
• Experience working for digital communication for lifestyle and/or international brands.
• Exceptional writing and editing skills, including English > Korean / Korean > English translations.
• Experience working for advertising, events, promotions, with timelines and budgets
• Solid experience with social media including Instagram, Facebook, X, You Tube, TikTok, etc.
• Certain knowledge of Korean music community.
• Strong experience working digital influencers / YouTubers.
• Language: Full bilingual capability both in English and Korean. Business level English language proficiency.
• Education: University degree required; bachelor’s degree in advertising, marketing, design or a related field or the equivalent level of experience preferred.

About Fender Musical Instruments:

Fender Musical Instruments Corporation (FMIC) is one of the world’s leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender®, Squier®, Presonus®, Gretsch®, Jackson®, EVH®, Charvel®, Bigsby®, and Groove Tubes®, among others. For more information, visit www.fender.com.