Associate Marketing Manager, Performance Marketing

About Fetch

At Fetch, we’re dedicated to helping pets live their healthiest and happiest lives. Our comprehensive insurance coverage is designed with modern pet parents in mind, and we’re proud to support the veterinary, shelter, and breeder communities. We believe in ensuring pets receive the best care possible and are committed to making that vision a reality every day.

Fetch is a high-growth Warburg Pincus portfolio company with an expanding team of over 350 pet-loving employees working together to shape the future of pet health and wellness.

About the Industry

The pet insurance industry is more important than ever, offering peace of mind and financial protection for pet owners. The sector is expanding quickly, fueled by growing awareness of the need for accessible, high-quality veterinary care. With advances in veterinary medicine, pets now have access to the most effective treatments available, making pet insurance an essential component of modern pet care.

About The Role

We’re looking for an Associate Performance Marketing Manager to help build and scale new customer acquisition channels. This role will focus on emerging and non-traditional performance channels — including CTV, linear DRTV, direct mail, employee perks, and partnership distribution channels — supported by agencies and internal subject matter experts. If you’re a hands-on, analytical marketer who loves testing new ideas, optimizing performance, and building programs from the ground up, this role is for you.

Location

• This role is based in our New York City office in the Financial District on a hybrid schedule (2–3 days in office per week preferred), giving you the opportunity to collaborate face-to-face with our growth, creative, and technology teams.

Primary Responsibilities

• Plan, launch, and optimize campaigns across emerging channels including CTV, DRTV, direct mail, and partner distribution platforms.
• Support testing into new distribution channels (affinity partners, platforms, and category partnerships).
• Manage agencies, vendors and partners for channel execution, media buying, targeting, and reporting.
• Track and optimize performance, efficiency, and incrementality. Conduct regular performance analysis across media channels, leveraging data to provide insights and recommendations to improve performance.
• Partner with creative to develop and optimize direct-response focused messaging and assets.
• Own weekly pacing, forecasting, and budget optimization across assigned channels.
• Generate insights, test ideas, and proactively identify growth opportunities.
• Collaborate cross-functionally with Product, BI, Brand, and Tech teams.
• Oversee the compliance process for your channels, ensuring all assets meet regulatory standards
• Work closely with cross-functional teams to hit target dates, including creating detailed timelines to manage your workflow. Consistently keep the team informed on the status of projects and campaign performance. 
• Oversee and track spending accurately, managing media payments, including the timely processing of invoices and financial reports.
• Maintain a flexible approach to respond to shifting priorities and emerging opportunities.

Qualifications

Required

• 3–6 years of experience in performance marketing, growth, digital media buying, or direct-response marketing.
• Strong analytical skills and comfort with performance measurement tools.
• Analytical mindset with proven ability to interpret data, derive insights and make data-driven decisions. Must be comfortable with numbers and performance analysis.
• Experience launching, optimizing, and reporting on paid campaigns (any channel: search, social, programmatic, TV, direct mail, email, etc.).
• Test-and-learn mindset; ability to structure experiments and interpret results.
• Comfortable managing agencies/vendors and working cross-functionally.
• Detail-oriented approach with a commitment to maintaining brand consistency and quality standards.
• Self-motivated and goal-driven attitude, with a desire to get things done and make an impact. Strong problem-solving skills and a proactive attitude in addressing challenges and finding solutions.

Nice To Have (not required)

• Experience with direct response channels: DRTV, CTV, radio, direct mail, or print.
• Experience with employee-perk or benefit-distribution platforms (BenefitHub, PerkSpot, NextJump, etc.)
• Experience in insurance, subscription, or multi-channel DR organizations.
• Experience integrating offline campaign data with digital attribution.

Who You Are

• You’re analytical, curious, and love finding scalable new channels.
• You’re comfortable learning unfamiliar areas quickly.
• You sweat the details, but you also zoom out to see long-term opportunities. 

Why Join Fetch

• Be part of a mission-driven company that values creativity, innovation, transparency, and collaboration
• Enjoy working from our FiDi Manhattan office, with flexibility for remote or hybrid work (2- 3 days in the office per week)
• When in office, enjoy complimentary lunch daily, and pets are always welcome
• Join a team that genuinely cares about creating a positive, inclusive work environment where everyone can thrive

Compensation

• The pay range for this position is $100,000 - $110,000 on a full-time basis
• Along with base salary, your position may qualify for additional bonuses
• This position is eligible for the Company’s bonus plan(s)

Benefits & Perks

At Fetch, we recognize the importance of work-life balance and prioritize our employees' mental health and well-being, ensuring everyone can flourish both professionally and personally. Not just pets, we want our employees to live their best lives too — here at Fetch, you have access to the valuable benefits listed below. 

• Comprehensive Medical, dental, and vision plan for you and your family
• Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs) are available 
• Highly competitive 401(k) matching 
• Generous 20-day PTO Policy, with rollover options. Earn an additional day of PTO each year on your anniversary with Fetch, for a maximum of 30 days
• Paid company (9) holidays, including (1) floating holiday
• Fetch Pet Insurance discount - up to 50% off, up to $1,000 savings/year
• Educational Assistance Program
• Fetch Discount Perks Program
• Volunteering - earn up to 8 hours per calendar year at nonprofit organizations
• NYC Office Amenities: Pet-friendly environment, free lunch, snacks, and additional amenities; transit accessible
• Employee Referral Incentive
• Tuition Assistance
• Commuter Benefits
• Employee Assistance Program (EAP)

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Recruiting Fraud Alert

At Fetch, your personal information and online safety are paramount. Please be aware that only Fetch Recruiters and Hiring Managers will contact you regarding your application or background. All official communications from Fetch employees will originate from a fetchpet.com email address. You will never be asked for payments, financial details, or sensitive information like social security numbers by our Recruiters or Hiring Managers.

EEO Statement

Fetch is proud to be an equal opportunity employer.

We’re committed to building a workplace that reflects the diversity of pet parents everywhere—hiring and developing individuals from all backgrounds and experiences to strengthen our inclusive, collaborative culture. We welcome applications from all qualified candidates regardless of race, color, religion, national origin, sex, gender, age, marital status, appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, student status, political affiliation, military or veteran status, citizenship, genetic information, or any other status protected by law. Fetch will provide reasonable accommodations for individuals with disabilities throughout the hiring process. 

If you need assistance or an accommodation to apply, please contact us at people@fetchpet.com

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