Associate Marketing Manager, DRTV & CTV

About Fetch

At Fetch, we’re dedicated to helping pets live their healthiest and happiest lives. Our comprehensive insurance coverage is designed with modern pet parents in mind, and we’re proud to support the veterinary, shelter, and breeder communities. We believe in ensuring pets receive the best care possible and are committed to making that vision a reality every day.

Fetch is a high-growth Warburg Pincus portfolio company with an expanding team of over 350 pet-loving employees working together to shape the future of pet health and wellness.

About the Industry

The pet insurance industry is more important than ever, offering peace of mind and financial protection for pet owners. The sector is expanding quickly, fueled by growing awareness of the need for accessible, high-quality veterinary care. With advances in veterinary medicine, pets now have access to the most effective treatments available, making pet insurance an essential component of modern pet care.

About The Role:

We’re looking for an Associate Performance Marketing Manager to help build and scale new customer acquisition channels. This role will focus on emerging and non-traditional performance channels — including CTV, linear DRTV, direct mail, employee perks, and partnership distribution channels — supported by agencies and internal subject matter experts. If you’re a hands-on, analytical marketer who loves testing new ideas, optimizing performance, and building programs from the ground up, this role is for you.

Location:

• This role is based in our New York City office in the Financial District on a hybrid schedule (2–3 days in office per week preferred), giving you the opportunity to collaborate face-to-face with our growth, creative, and technology teams.

Primary Responsibilities:

DRTV & CTV Performance

• Monitor daily and weekly performance across DRTV and CTV campaigns.
• Track spend, pacing, efficiency against performance KPIs. Ensure campaigns and budgets are well-optimized to KPIs and best practices.
• Develop weekly performance summaries, inclusive of optimization recommendations in partnership with agency teams.
• Coordinate creative testing roadmaps & optimizations with agency and internal teams.
• Ensure tasks are completed to the highest standards, and work is prioritized to maximize business impact.
• Conduct regular performance analysis, leveraging data to identify and action performance trends related to creative or media strategy.
• Track creative performance and fatigue across TV placements.
• Ensure learnings are applied to future buys.
• Apply a strategic, analytical, and critical eye toward performance optimizations and diligence and attention to detail in partner management.

Agency & Channel Management

• Serve as day-to-day point of contact for DRTV agency partners.
• QA media plans, pacing, and performance reports.
• Ask informed questions and challenge assumptions when performance deviates.
• Ensure optimizations are executed and documented.
• Consistently keep the team informed on the status of projects and campaign performance.
• Remain current with industry trends, continually leveraging new tools and industry best practices to boost the efficiency and effectiveness of campaigns.
•  Maintain a flexible approach to respond to shifting priorities and emerging opportunities.

How You'll Measure Success:

• Drive growth in customer acquisition through strategic initiatives.
• Achieve or exceed monthly, quarterly, and annual performance targets for key metrics (CPA, ROAS, revenue growth).
• Develop, launch, and optimize marketing campaigns that achieve targeted results.

Qualifications:

• 4+ years experience in digital marketing or similar fields, with a focus on DRTV & CTV. Strong preference for analytics, performance marketing, math, or finance background.
• Deep understanding of DRTV marketing landscape 
• Analytical mindset with proven ability to interpret data, derive insights and make data-driven decisions. Must be comfortable with numbers and performance analysis.
• Proficiency in digital marketing tools and platforms, such as GA4, PowerBI, Tableau, or other similar reporting tools.
• Strong project management skills, including the ability to plan, prioritize, and manage multiple projects simultaneously.
• Excellent interpersonal and communication skills, with the ability to foster positive relationships with agency partners and internal teams.
• Effective communicator with the ability to build trust, engage stakeholders, and serve as a subject matter expert.
• Detail-oriented approach with a commitment to maintaining brand consistency and quality standards.
• Self-motivated and goal-driven attitude, with a desire to get things done and make an impact. Strong problem-solving skills and a proactive attitude in addressing challenges and finding solutions 

Why Join Fetch:

• Be part of a mission-driven company that values creativity, innovation, transparency, and collaboration
• Enjoy working from our FiDi Manhattan office, with flexibility for remote or hybrid work (2- 3 days in the office per week)
• When in office, enjoy complimentary lunch daily, and pets are always welcome
• Join a team that genuinely cares about creating a positive, inclusive work environment where everyone can thrive

Compensation:

• The pay range for this position is $100,000 - $110,000 on a full-time basis
• Along with base salary, your position may qualify for additional bonuses
• This position is eligible for the Company’s bonus plan(s)

Benefits & Perks:

At Fetch, we recognize the importance of work-life balance and prioritize our employees' mental health and well-being, ensuring everyone can flourish both professionally and personally. Not just pets, we want our employees to live their best lives too — here at Fetch, you have access to the valuable benefits listed below. 

• Comprehensive Medical, dental, and vision plan for you and your family
• Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs) are available 
• Highly competitive 401(k) matching 
• Generous 20-day PTO Policy, with rollover options. Earn an additional day of PTO each year on your anniversary with Fetch, for a maximum of 30 days
• Paid company (9) holidays, including (1) floating holiday
• Fetch Pet Insurance discount - up to 50% off, up to $1,000 savings/year
• Educational Assistance Program
• Fetch Discount Perks Program
• Volunteering - earn up to 8 hours per calendar year at nonprofit organizations
• NYC Office Amenities: Pet-friendly environment, free lunch, snacks, and additional amenities; transit accessible
• Employee Referral Incentive
• Tuition Assistance
• Commuter Benefits
• Employee Assistance Program (EAP)

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Recruiting Fraud Alert

At Fetch, your personal information and online safety are paramount. Please be aware that only Fetch Recruiters and Hiring Managers will contact you regarding your application or background. All official communications from Fetch employees will originate from a fetchpet.com email address. You will never be asked for payments, financial details, or sensitive information like social security numbers by our Recruiters or Hiring Managers.

EEO Statement

Fetch is proud to be an equal opportunity employer.

We’re committed to building a workplace that reflects the diversity of pet parents everywhere—hiring and developing individuals from all backgrounds and experiences to strengthen our inclusive, collaborative culture. We welcome applications from all qualified candidates regardless of race, color, religion, national origin, sex, gender, age, marital status, appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, student status, political affiliation, military or veteran status, citizenship, genetic information, or any other status protected by law. Fetch will provide reasonable accommodations for individuals with disabilities throughout the hiring process. 

If you need assistance or an accommodation to apply, please contact us at people@fetchpet.com

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