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Director, Media Planning and Placement

Washington, District of Columbia, United States

FGS Global (FGS) partners with the world's most influential leaders to move minds and markets. Working where business, government, and public opinion intersect, we advise CEOs, boards, and leadership teams at the most consequential moments. Our expertise spans strategic and financial communications, policy and public affairs, corporate reputation, crisis management, and data-driven digital engagement. Across 31 global offices, our partners draw on the full depth of the firm so clients can operate with clarity, act with confidence, and lead with trust.

FGS is seeking a Director to join our Media Planning & Placement team in our Washington, DC office. The Director will manage day-to-day execution of client advertising campaigns and lead the development of media plans, campaign performance reports and other client-ready deliverables.

Responsibilities

  • Work with clients and internal teams to devise advertising campaign strategy and campaign plans
  • Independently run paid media accounts, managing the day-to-day operations while anticipating client issues and concerns proactively
  • Support new business pitches and draft paid media proposals for existing and prospective clients
  • Interact with external vendors to ensure on-time delivery of plans, creative and performance data
  • Analyze campaign performance, prepare clear client reports and develop actionable recommendations
  • Coordinate with FGS Global Creative teams on campaign production, ad specs and delivery deadlines
  • Assist ad operations in campaign set up, including trafficking, pixel creation, QA/testing and other functions as needed
  • Day-to-day management of media buys, including making regular optimizations based on performance
  • Work with FGS Global finance staff to track and record invoices and vendor bills
  • Mentor junior Media Planning and Placement staff
  • Act as a subject matter expert on advertising, helping educate clients and internal teams on paid media opportunities and best practices
  • Conduct research and develop written materials to support advertising campaign strategy, media planning and client reporting

Attributes

  • A BA/BS degree in a related field, plus 6-10 years of relevant work experience (previous agency and/or public affairs experience preferred, but not required)
  • Experience working in one or more self-serve ad platforms (Meta, X, LinkedIn, Reddit, Google search, etc.) and experience working with an ad server (Campaign Manager 360 preferred)
  • Strong interest in all aspects of digital media and advertising
  • Detail-oriented with exceptional critical thinking and problem-solving abilities 

  • Strong quantitative and analytical skills 

  • Ability to combine strategic thinking with creative problem-solving
  • Ability to prioritize, multi-task, work successfully with teams, and work under pressure 

  • Strong communication, project management and time management skills 

  • Comfort working in a fast-paced and ever-changing environment

The salary range for this role in Washington, DC is $130,000-$170,000. 

 

District of Columbia Salary Range

$130,000 - $170,000 USD

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